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Nature's Own Butter Bread - 20oz - 2 of 4Nature's Own Butter Bread - 20oz - 3 of 4Nature's Own Butter Bread - 20oz - 4 of 4
Nature's Own Butter Bread - 20oz - 1 of 4

Nature's Own Butter Bread - 20oz

$3.69 ($0.18/ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • You'll get one 20 oz loaf of Nature's Own Butter Bread
  • New recipe, now with fewer ingredients
  • Non-GMO Project Verified, and no artificial colors, flavors or preservatives
  • Made with wheat flour and a touch of real butter for that unmistakably soft, melt-in-your-mouth texture
  • Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
  • For the most accurate and updated ingredient information, always check the ingredients label on the actual product

Description

Indulge in the rich, comforting flavor of Nature’s Own® Butterbread—crafted to bring delight to your family’s table. At 70 calories per slice, every loaf is now Non-GMO Project Verified and contains no artificial colors, flavors, or preservatives, so you can focus on what matters: feeding your family something they love. Made with wheat flour and a touch of real butter for that unmistakably soft, melt-in-your-mouth texture, Nature’s Own Non-GMO Butterbread embodies what we call Real. Soft. Bread. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26

Serving Size: 1 slice

Serving Per Container: 22

Amount 1 Slice (26g/0.9oz):

Calories: 70
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 115mg5%
Total Carbohydrate 14grm5%
Dietary Fiber 0grm0%
Total Sugars 2grm0%
Added Sugars 2grm3%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 0.3mg0%
Potassium 30mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

wheat flour, water, sugar, yeast, 2% or less: butter* (made from milk), cultured wheat flour, wheat gluten, salt, flax seed meal, vinegar, malted barley flour, enzymes, acerola cherry powder. * a trivial source of cholesterol.

Allergens & Warnings:

Contains: wheat, milk. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.
Features: No Artificial Flavors, Colors or Preservatives, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, No Artificial Flavors, No Artificial Colors
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
Net weight: 20 Ounces
TCIN: 13151711
UPC: 072250049191
Item Number (DPCI): 261-01-1202
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 14.5 inches length x 4.5 inches width x 4.25 inches height
Estimated ship weight: 1.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How is this bread packaged?

submitted by AI Shopping Assistant - 20 days ago
  • A: The bread is packaged as a single loaf, weighing 20 ounces.

    submitted byAI Shopping Assistant - 20 days ago
    Ai generated

Q: What is the flavor profile of this bread?

submitted by AI Shopping Assistant - 20 days ago
  • A: The bread has a subtle butter flavor baked into every slice, enhancing its taste.

    submitted byAI Shopping Assistant - 20 days ago
    Ai generated

Q: Are there any artificial ingredients in this bread?

submitted by AI Shopping Assistant - 20 days ago
  • A: No, the bread contains no artificial preservatives, colors, or flavors.

    submitted byAI Shopping Assistant - 20 days ago
    Ai generated

Q: Is this bread suitable for making sandwiches?

submitted by AI Shopping Assistant - 20 days ago
  • A: Yes, it is perfect for sandwiches, providing a delicious base for various fillings.

    submitted byAI Shopping Assistant - 20 days ago
    Ai generated

Q: What dietary certification does this bread have?

submitted by AI Shopping Assistant - 20 days ago
  • A: This bread is Non-GMO Project Verified, ensuring it meets specific dietary standards.

    submitted byAI Shopping Assistant - 20 days ago
    Ai generated

Q: Is the bread kosher or vegan?

submitted by Talsad - 1 year ago
  • A: Thank you for contacting us. Please visit https://www.naturesownbread.com/contact for more information.

    submitted byNature's Own Bread team - 1 year ago
    Brand expert

Q: Expiry date of the product?

submitted by Suhan - 2 years ago
  • A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.

    submitted byNature's Own Bread team - 1 year ago
    Brand expert

Q: How much sodium per slice

submitted by grammyK - 2 years ago
  • A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.

    submitted byNature's Own Bread team - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This bread has garnered a mix of praise and concern from guests. Many appreciate its soft texture and delicious buttery flavor, making it ideal for sandwiches and toast. However, some guests have noted inconsistencies in quality, such as smaller loaf sizes and dryness in recent purchases. Despite these issues, the bread remains a favorite for its taste and versatility, appealing to families for various meal options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 859 reviews
    quality: 3.57 out of 5
    taste: 3.84 out of 5
    value: 3.54 out of 5
    61% would recommend
    57 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 May, 2026Verified purchase

    handled without care

    the bread was smashed
    Cinthia
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    18 May, 2026Verified purchase

    My favorite Glyophosate herbicide bread

    I love this bread, however I found out it recently contains pesticides so I probably shouldn't buy it anymore but I am old and I think the harm is already done 🤦‍♀️
    Kat
    quality: 1 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 May, 2026

    Disappointing Formula Change - Can no longer buy

    My household has GI issues and been buying this bread for years. It has been one of the only reliably safe breads for us to eat and was both soft and tasty and gentle on our stomach issues. Nature's Own has recently changed the ingredients and added flax and acerola cherry powder which we cannot have. I'm completely baffled at the unnecessary addition of these ingredients and now we cannot buy this anymore and have no alternative bread to turn to.
    RR
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026Verified purchase

    (no review title)

    Good bread
    Garrett
    Did you find this review helpful?
    1 out of 5 stars
    17 April, 2026Verified purchase

    (no review title)

    Please don’t pack bread in the same bag as multiple items, especially anything heavy
    Jimia
    Did you find this review helpful?
    1 out of 5 stars
    8 April, 2026Verified purchase

    (no review title)

    Bread was squashed! It was put in the same bag paper plates and allergy meds!
    Wanda
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026

    beware

    glyphosate loaded
    Greg
    quality: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    Soft, not very buttery

    This bread is definitely soft. I can't tell a differencein flavor between this and regular white bread though. It's still delicious.
    the671
    quality: 5 out of 5
    taste: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2026Verified purchase

    (no review title)

    Excellent products
    Luxurious
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    19 January, 2026Verified purchase

    Changed...not as good

    The last 2 or 3 loaves of this bread I’ve gotten have been a disappointment ~ they were much smaller and have lots of holes in the slices. Has anyone else experienced found this to be the case?
    1 reply from Nature's Own Bread team team - 4 months ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Patty
    quality: 3 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    (no review title)

    I love buying butter bread because it’s not as bland as white bread and not as heavy on my stomach as wheat. Natures Own is one of my go to brands. I trust their quality!
    Shayla
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    25 December, 2025Verified purchase

    (no review title)

    Item was smashed between 2 mini can boxes , Needless to say half of bread was not usable.
    Norma
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 December, 2025Verified purchase

    (no review title)

    The bread was expired it said best by Dec 8th 2025 very disgusting no fifo is practiced
    1 reply from Nature's Own Bread team team - 5 months ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Natures Ow
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    Great if you like butter bread

    Ok bread but not the best health wise. It is soft and fresh but I prefer the whole grains. Nothing wrong if anyone else loves it, just not on my list. Good brand though.
    Laura
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 December, 2025Verified purchase

    (no review title)

    Fresh bread
    JW5
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 December, 2025Verified purchase

    not buying bread here again

    The entire loaf of bread was dried out & inedible within 2 days.
    1 reply from Nature's Own Bread team team - 6 months ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Mamashan
    Did you find this review helpful?
    1 out of 5 stars
    7 December, 2025Verified purchase

    (no review title)

    It was a week expired
    1 reply from Nature's Own Bread team team - 6 months ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    madeline
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 December, 2025Verified purchase

    It's changed, and not for the better...

    My family used and loved this bread for the many years, but now it’s not the same. It’s being sold as the original, but instead of the usual soft, white bread slices it’s a weird wheat / grainy mixture that smells and tastes bad. We will not be repurchasing.
    1 reply from Nature's Own Bread team team - 6 months ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Martini Maven
    quality: 2 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    (no review title)

    Tastes horrible
    Rob
    quality: 4 out of 5
    taste: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2025Verified purchase

    Love this bread

    Soft and flavorful, good for school lunches
    Megaleee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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