$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- MASCARA THAT VOLUMIZES: This is a buildable, conditioning mascara that delivers an instantly fuller, voluminous, stronger lash look
- LASH CONDITIONING FORMULA: Enriched with a lash conditioning complex, the caring formula nourishes and hydrates eyelashes. Ophthalmologist tested and suitable for sensitive eyes
- MAXIMUM VOLUME BRUSH: The peanut shaped applicator of the mascara wand is designed to reach every lash for a fanned out finish
- LIGHTWEIGHT AND LONG WEARING: All day wear mascara feels comfortable on lashes while lasting up to 24 hours; non clumping, smudge proof
- SUSTAINABLE FORWARD: To reduce our carbon footprint, the efficacious brush is made of 100% plant derived bristles; the vial is made with 95% post consumer recycled (PCR) material and the cap is made with 96% PCR material
Description
Great for brittle, dry, and sparse eyelashes, Almay Volume & Conditioning Mascara™ is a lightweight, conditioning mascara that instantly delivers the appearance of fuller, longer, and stronger lashes. Enriched with an eyelash conditioning complex, the caring formula nourishes and hydrates for a healthy lash look. Additionally, the efficacious peanut-shaped brush is made of 100% plant-derived bristles that promise to coat every lash for a fanned out finish.
Once on, this buildable mascara feels comfortable and wears for up to 24 hours without clumping or smudging. Available in long wear non-waterproof and waterproof shades.
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, the vial is made with 95% post-consumer recycled (PCR) material and the cap is made with 96% PCR material. Formulated without added parabens, SLS, mineral oil, DMDM Hydantoin, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes.
Gently place the wand at the base of your lashes, sweeping upwards from root to tip. Add additional coats as desired to build your look.
Once on, this buildable mascara feels comfortable and wears for up to 24 hours without clumping or smudging. Available in long wear non-waterproof and waterproof shades.
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, the vial is made with 95% post-consumer recycled (PCR) material and the cap is made with 96% PCR material. Formulated without added parabens, SLS, mineral oil, DMDM Hydantoin, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes.
Gently place the wand at the base of your lashes, sweeping upwards from root to tip. Add additional coats as desired to build your look.
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .24 fl oz (US)
Features: Dermatologist Tested, Waterproof
TCIN: 83369755
UPC: 309970175290
Item Number (DPCI): 052-01-4914
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, aqua/water/eau, cera alba/beeswax/cire d'abeille, cyclopentasiloxane, trimethylsiloxysilicate, polyglyceryl-3 beeswax, disteardimonium hectorite, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, vp/eicosene copolymer, synthetic beeswax, silica, vp/hexadecene copolymer, glycerin, acrylates copolymer, biotinoyl tripeptide-1, ethylhexylglycerin, laureth-21, octyldodecanol, panthenol, phenoxyethanol, sodium dehydroacetate, iron oxides (ci 77499). b02163.
Shipping details
Estimated ship dimensions: 2.75 inches length x 0.73 inches width x 5.75 inches height
Estimated ship weight: 0.034 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 5568 ratings
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2.6 out of 5 stars with 44 reviews
easy to apply: 3.8 out of 5
easy to remove: 4.25 out of 5
long lasting: 2.75 out of 5
quality: 3 out of 5
value: 2.8 out of 5
28% would recommend
7 recommendations
The worst I’ve ever used in 50 years
1 out of 5 stars
Blueeyedgal - 1 month ago
originally posted on almay.com
I’ve been wearing mascara for over 50 years! This is so bad I had to write a review. Clumpy and gives me short stumpy flaky eyelashes.
Flaky Mess
1 out of 5 stars
Meg03 - 2 months ago
originally posted on almay.com
I bought this about a month ago from the drug store thinking it would be an easier alternative on my eyelashes than regular mascara. Not only is the formula very thick and barely transfers onto lashes, but it flakes BAD, literally as soon as you put it on so multiple layers is a no go. Don't see how its okay for sensitive eyes with particles getting flicked into the eye after one swipe.
Disappointing waste of money
1 out of 5 stars
juliette - 6 months ago
originally posted on almay.com
As others have already mentioned, the product goes on clumpy and unevenly, and something about the formula makes it prone to flaking. Even though I've had it for just a couple months, it's become so dry and clumpy whenever I apply it to my lashes, you'd think I'd had it in my makeup bag for a year or more. I was optimistic about the fullness of the mascara's brush and thought it would really work to volumize my lashes, but this was not the case. It isn't cool to spend a little more for a slightly higher-end drugstore brand and have to throw it out so soon. Honestly, I'll stick to Great Lash because it's cheaper and has none of these issues.
Not good at all
1 out of 5 stars
Johanette - 8 months ago
originally posted on almay.com
It is very dry and doesn't even look like you have applied mascara. Very little product in container.
Irritated Eyes
1 out of 5 stars
Reaction - 9 months ago
originally posted on almay.com
has the formula changed? I have never had an allergic reaction to any Almay mascaras, but I did with this one.
Love it!
5 out of 5 stars
maria64 - 10 months ago
originally posted on almay.com
Been using over a year and lashes are fuller, longer, and healthier! This mascara has actually thickened my natural lashes to where I can just use lash curler on days I don't want to wear mascara. Product doesn't irritate my eyes or contacts. This mascara has not flaked on me - normally change out every 1- 2 months. And price keeps it economical to do so.
Clumpy and messy
1 out of 5 stars
Anonymous123 - 11 months ago
originally posted on almay.com
I bought this mascara hoping to find one that would go on smoothly. It was the exact opposite. It would “splatter “ and leave specks of black all over my face when applying. It would also go on my eyelashes clumpy and unevenly. After wearing a few hours, I noticed it had smeared under both eyes. Worst mascara EVER. DO. NOT. BUY
Did Not Perform Well
2 out of 5 stars
Thumbs down graphic, would not recommend
DanielleC - 1 year ago, Verified purchaser
- Eye color: Green
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
Goes on easily, not a lot of volume or length added. Unfortunately this mascara flakes off very easily throughout the day leaving little flecks of mascara under my eyes & on my cheeks. Wouldn’t purchase this again.
Wand too LONG! Clumps, chunks and flakes.
1 out of 5 stars
- 1 year ago
originally posted on almay.com
I have been using the thickening mascara in the black/brown color for years. This "conditioning" one chunks and clumps and flings bits of mascara all over my face. The wand is long and straight so it's hard to comb out the clumps without several jabs to the eye. I don't like the black color of the thickening/purple tube but that seems to be all that is left in the stores. My advice, avoid the volume and conditioning one!
Disappointing
2 out of 5 stars
marengoes - 1 year ago
originally posted on almay.com
Bought this since I have sensitive eyes and was looking for a mascara that didn’t flake. The PCR container with plant-based bristles is a nice plus. Unfortunately, like other reviewers mentioned, this formula flakes onto your bottom eyelashes which will irritate your eyes. One other issue is removal. Even with the non waterproof formula, it is extremely difficult to remove, often taking a few cleansers before it is fully gone from your eyelids. Would not purchase again.
allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 1 year ago, Verified purchaser
says hypoallergenic but still got a reaction from this mascara. flakey and smudges under your eye too.
very disappointed
1 out of 5 stars
Barb - 1 year ago
originally posted on almay.com
From the very first application of this mascara and all subsequent ones there was clumping. I had to use extra effort to try to get a smooth application. I am sorry I didn't read the revfiews before the purchase..
Flaky
2 out of 5 stars
Thumbs down graphic, would not recommend
M - 1 year ago, Verified purchaser
It does give volume, but it is very flaky! I would not buy again.
mascara
5 out of 5 stars
jayy - 2 years ago
originally posted on almay.com
my friend let me use this mascara, it stayed on all day from 8 am - 4 in the morning the next day. no flaking, water-resistant, and cheap. one of the best mascaras I've used, 10/10 would recommend.
Extreme Flaking
1 out of 5 stars
kslp - 2 years ago
originally posted on almay.com
This mascara is thick and clumpy upon application. It is difficult to separate lashes, even with a spoolie. It flakes immediately and continues to do so throughout the day. I found it in the bargain bin at a local store and decided to give it a try. I will never purchase another Almay mascara again.
This mascara is going in the trash!
1 out of 5 stars
cdemo - 2 years ago
originally posted on almay.com
I have purchased many other brands of mascara and never have I had one perform so poorly right out of the tube. The other reviews are correct: this mascara is cakey, lumpy, and it flakes off (sheds tiny black specks) as soon as it dries. In fact, it dries so quick, there's no manipulating the application to separate and make your lashes go where you want. I wish I could get my money back.
Caused Blocked Meibomian Glands on Both Eyelids!
1 out of 5 stars
Merrymom - 2 years ago
originally posted on almay.com
I had not tried tubing mascara before. I do not like it. It is very difficult to remove! Plus> I developed blocked meibomian glands-1 in each eye within 10 days after buying this mascara. I had to go to my Dr and buy special EyeLid cleanser and drops. Who thought tubing mascara was a good idea?
Flakes
1 out of 5 stars
Genevieve - 2 years ago
originally posted on almay.com
I bought this because I have sensitive stye prone eyes. It flakes and collects below your bottom lashes, creates little specs in your eyes.
My favorite
5 out of 5 stars
Jen1010 - 2 years ago
originally posted on almay.com
I’ve bought just about every mascara known to man. This is one of my top 5, number 2! It doesn’t bother my lids or eyes at all. Gives my tiny short lashes a ton of volume and some lift. It goes on perfect no clumps no running no smell and lasts months. It is a softish set mascara that I prefer. I’ve found anything that is stiff breaks off and flakes all over or is itchy or uncomfortable, not this. This mascara is pure perfection and like magic to my lashes. I love it and hope they never change the formula or stop making it. Lasts all day and comes off fairly easy worth soap and water. My lashes feel better after I use it.
Just burn your money...
1 out of 5 stars
Thumbs down graphic, would not recommend
VCsummer - 2 years ago
...it'll be a faster waste of it than trying to get the mascara into the brush and onto your lashes. Not a drop of mascara in the brush. Every trick in the book to try to load it, and all I got was a clumpy mess on the tip, and even that was so dry an gooey, I couldn't spread it over my lashes and get it into the brush. A TOTAL waste of money. If I could take it back, I would.