Brioche Loaf - 17.64oz - Favorite Day™
$5.49 ($0.31/ounce)
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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Guests are saying
This brioche bread has garnered mixed reviews from guests, with many praising its versatility for making delicious French toast and grilled cheese. Guests appreciate its soft texture and subtle sweetness, making it a favorite for breakfast and lunch options. However, some have noted concerns about dryness and packaging issues. Overall, it stands out for its flavor and ability to elevate simple meals, though guests are divided on its value for the price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 545 reviews
quality: 3.98 out of 5
taste: 3.94 out of 5
value: 3.51 out of 5
71% would recommend
57 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2026Verified purchase
(no review title)
This bread doesn't really have that bready aroma, and it's hard to swallow. I can't say I'm a fan
4 out of 5 stars
23 May, 2026
(no review title)
Target please don’t add the mono digylercide in your bread and it would of been perfect
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2026Verified purchase
PERFECT FOR FRENCH TOAST
a big staple in our family. great for French toast that the whole family loves!
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
Dairy free
I have a dairy allergy and really enjoy this dairy free bread. It toasts really well
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
Brioche bread
Delicious, best bread ever, toasted or plain
5 out of 5 stars
9 April, 2026Verified purchase
Very yummy
The bread was so yummy but on the pricey side
5 out of 5 stars
8 April, 2026Verified purchase
(no review title)
Was surprised it was pretty good
5 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2026Verified purchase
fluffy & delicious
This stuff makes the best French toast!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
Better & cheaper options at other chain stores
The bag is full of crust crumbles so, as I suspected, the bread is extremely dry (and well within its Best By date). Also, terrible packaging. The plastic bag tore as soon as I undid the closure, and continues to tear each time I touch it, so I’ve been taping the tears. Also, it doesn’t taste very good. I’ve had far superior store brand brioche from the yellow smiley face store and the Hawaiian shirt store. Iykyk.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026
(no review title)
Delicious frenchtoast i made 👍🏻
1 out of 5 stars
8 February, 2026Verified purchase
Exorbitant Price Increase
My husband loves this bread and I’ve been buying it for some time now. Unfortunately, it no longer fits within my grocery budget since it has INCREASED by $5.00 in one week!! I paid $5.99 last week and I was set to buy another this week when I noticed the price. I stopped getting my bananas from Target when the bananas increased by $3.00. Sadly, if the trend continues I will have to stop shopping there altogether.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026
(no review title)
very disappointed that almost all the favorite day items have high risk additives
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
This brioche bread is next level! I've bought several different brands of brioche bread and this is by far one of the best, if not the best one! Another item I try to remember to grab because a lot of times when I go to do an order delivery/pick up, it's out of stock(it's that good). Try it if you haven't!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Very tasty and versatile!
I hate to admit I've literally just eaten this bread plain, because it has a subtle sweetness to it and it's very soft. I highly recommend this even with just some Nutella if you really wanna chow down. I use this for my daughter's lunch as well, and she's a big fan. Makes great French toast as well!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
French toast
This bread is the best I've found for making French toast on stove top. Very yummy and doesn't fall apart.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Slice brioche loaf
Horrible after taste,
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
French Toast
Great bread for French toast! The sweetness in the bread gives it a great flavor!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2025Verified purchase
Poor quality bread
Dry and crumbly. Bread wanted to fall apart as I took it out of the bag. Also the bag itself is terrible; it ripped upon opening and I had to find a new container for the bread. Ended up just throwing this away.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025
Poor quality for price
Dry, flavorless, too thickly cut. St Pierre is 10x better.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2024
$7 What a joke
Why is this $7. What justifies the cost? More importantly who are the people paying for this and why do you continue to do so? Don’t you realize that if you pay these prices they stay the same! I tried this bread when it was half the cost and can get the same at a competitor for less than half this price here. There is nothing special about it at all.