Menu Design in America - by John Mariani & Steven Heller (Hardcover)

About the Book

With nearly a thousand examples illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and eating out in America.

Book Synopsis

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

Review Quotes

"Menu Design in America proves that food is sex you can look at."-- "The New Yorker"

"... a yummy ride through the history of food and restaurants in the United States".-- "Monocle"

"From the nation that brought us the supersized meal comes this elegant survey of gastronomic graphics."-- "Wallpaper"

"Whilst providing an extraordinary collection of paper ephemera - ranging from the weird to the wonderful - this publication also serves as a great history of restaurants and dining out in America."-- "AnOther Magazine"

"... a delicious history of menu creativity."-- "TheAtlantic.com"

"Indulge your appetite for art with this omnibus of dining and design."-- "HuffingtonPost.com"

About the Author

The contributing authors:
Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the "New York Times" Book Review, and is the author of 120 books on design, illustration, and satiric art.
John Mariani is food and travel columnist for "Esquire Magazine," wine columnist for Bloomberg International News, and author of "The Encyclopedia of American Food & Drink," "America Eats Out," "The Dictionary of Italian Food and Drink," and "How Italian Food Conquered the World."

The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.