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Blue Bunny Soft Vanilla Frozen Dessert - 46 fl oz
$3.99 ($0.09/fluid ounce) reg $4.89
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About this item
Highlights
- One 46 fl oz tub of Blue Bunny Soft Vanilla Flavored Frozen Dairy Dessert
- A new take on soft serve, straight from your freezer
- Super soft and deliciously sweet vanilla flavored frozen dessert
- Frozen treat made with high-quality ingredients
- Enjoy this easy-to-scoop sweet treat by the spoonful, by the bowl or straight out of the tub
- Sundaes, single scoops, dishes with sprinkles—this resealable tub is the perfect beginning to fun frozen desserts
- Never has a soft serve vanilla experience been so convenient—or so delicious!
Description
Turn any ice cream lover into a big softie with Blue Bunny Soft Vanilla Flavored Frozen Dairy Dessert. Cold and creamy, this frozen vanilla treat is a new take on the soft serve ice cream experience you love, straight from your freezer. This frozen dessert is full of delicious vanilla flavor. Enjoy the frozen dessert by the spoonful, by the bowl or straight out of the container—the bunny doesn't judge. So swirl in some fudge. Top off with whipped cream. Bury your bowl with fresh berries. This new take on soft serve is fun to scoop and even more fun to eat. Why go out for vanilla ice cream when you can stay in? With this resealable tub, the soft serve experience has never been more convenient. However you enjoy frozen deliciousness, make life more fun with Blue Bunny.
Serving Size: 2/3 cup
Serving Per Container: About 9
Amount :
Calories: 170
% Daily Value*
Total Fat 8g10%
Saturated Fat 6g30%
Trans Fat 0g
Cholesterol 25mg8%
Sodium 60mg3%
Total Carbohydrate 21g8%
Dietary Fiber 0g0%
Sugars 18g
Added Sugars 13g26%
Protein 2g
Vitamin D 0mcg0%
Calcium 120mg10%
Iron 0mg0%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
skim milk, cream, dextrose, whey, sugar, fructose, buttermilk, coconut oil, glycerin, milk, contains 2% or less of natural flavors, mono and diglycerides, cellulose gum, carob bean gum, tara gum, carrageenan.' '
Allergens & Warnings:
CONTAINS BIOENGINEERED FOOD INGREDIENTS., ALLERGEN INFORMATION: CONTAINS MILK.Package Quantity: 1
Net weight: 46 fl oz (US)
Country of Origin: United States
TCIN: 89075773
UPC: 070640023691
Item Number (DPCI): 288-07-9629
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 4.5 inches length x 7.5 inches width x 5.101 inches height
Estimated ship weight: 1.658 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Blue Bunny Soft Vanilla Ice Cream offers a unique soft serve experience that is easy to scoop straight from the freezer. Guests appreciate its creamy texture and versatility for various desserts. However, opinions on the flavor are mixed, with some finding it delightful and others noting an artificial taste. It's a convenient option for soft serve lovers looking for a treat at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 366 reviews
quality: 3.6 out of 5
taste: 2.8 out of 5
value: 2.8 out of 5
40% would recommend
5 recommendations
1 out of 5 stars
26 August, 2025
originally posted on bluebunny.com
Awful
This product has so many additives that it is a silent killer. I can’t understand why high fructose corn syrup is not banned in the USA .
1 reply from Consumer Response team - 2 months ago
We’re committed to providing high-quality products that our consumers love, and your feedback is important in helping us improve. We’ll be sure to pass your comments along to the appropriate department for their review.
4 out of 5 stars
25 August, 2025
originally posted on influenster.com
Great soft vanilla ice cream
I have had other vanilla ice creams that are much better but this is one I would buy again. I do like that the ice cream stays soft even after the first use. It goes well with so many toppings too.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025
Not a Fan
Doesn't taste anything like ice cream.
1 out of 5 stars
4 August, 2025
originally posted on bluebunny.com
Too much junk in it makes it taste like junk
I buy blue bunny ice cream because it usually only has 5 ingredients in it and is one of the only ice cream brands that remain to do so. I made the mistake of getting this as a substitution to the 5 ingredients ice cream and I was horrified. Blue bunny makes ice cream like this that has all of the junk ingredients that other brands use? I'm starting to think differently about Blue bunny after getting this. It was so gross that I threw the rest of it out. Please stick to just 5 ingredients
1 reply from Consumer Response team - 2 months ago
Thank you for your review on the Blue Bunny Soft Vanilla. We’re committed to providing high-quality products that our consumers love, and your feedback is important in helping us improve. We’ll be sure to pass your comments along to the appropriate department.
5 out of 5 stars
13 July, 2025
originally posted on bluebunny.com
I Love It!
I just discovered this at my grocery store a few weeks ago. Where I live there are no ice cream parlors that serve SoftServe ice cream. It was on sale for a price that couldn't be beat, so I tried it. EXCELLENT!! I am now going to try the other flavors. I now know why I haven't seen this before. It seems to fly off the shelves when the store puts it out.
1 out of 5 stars
6 July, 2025
No
ZERO flavor. Not soft serve consistency I was expecting.
1 out of 5 stars
29 June, 2025
originally posted on bluebunny.com
Yuck: vanilla and churro soft
I wish we could take it back to the store. The mushy marshmallow texture is extremely gross. It’s almost like air. And the flavor is so artificial. We won’t be getting this again.
1 reply from Consumer Response team - 4 months ago
Thank you for your feedback regarding the taste and texture of our Blue Bunny Soft Vanilla flavor. We appreciate your comments and will share them with our team
5 out of 5 stars
25 May, 2025
originally posted on bluebunny.com
Awsome
I have always wanted to buy ice cream that tastes like mcdonolds
1 out of 5 stars
13 May, 2025
originally posted on bluebunny.com
Not creamy soft serve
I am a true Iowan that eats Blue Bunny frequently. Purchased this Soft serve when in Wisconsin and the vanilla had little flavor and consistency was like frozen cool whip. Layer of ice sitting on top when opened container.
1 reply from Consumer Response team - 5 months ago
Thank you for your review. We’re sorry to hear about your dissatisfaction with our Soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review
1 out of 5 stars
2 May, 2025
originally posted on bluebunny.com
Read the Label
I just came home with what I thought was Bluebunny ice cream but mistakenly bought the "Frozen Dessert". I had planned on making milk shakes and ended up with soft serve Ice cream without the body you would expect from an ice cream product. It was my mistake but I'm posting this to make you aware that not all of their products are ice cream even though they are in the ice cream aisle. I'm petitioning my store to change that.
1 reply from Consumer Response team - 6 months ago
Thank you for your review. We’re sorry to hear about your dissatisfaction with our product. We value your feedback and will certainly forward your comments to the appropriate team for their review.
1 out of 5 stars
8 February, 2025
originally posted on bluebunny.com
Not Great
The texture is more like whipped cream not soft serve but that's not the issue. The taste is just...something else, its not even ice cream-like. It almost tastes burnt?? Honestly could not have more than a spoonful.
1 reply from Consumer Response team - 8 months ago
Thank you for your review. We’re sorry to hear about your dissatisfaction with our soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review.
5 out of 5 stars
6 February, 2025
originally posted on influenster.com
Obsessed with this ice cream!
After talking myself down from buying a Ninja Creami, I found this ice cream. It’s perfect soft serve texture! I love mixing it with chopped up strawberries or peaches. You can add any toppings you want for a DIY at home blizzard/mcflurry. Would be nice to see a vanilla bean flavor rather than just plain vanilla.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024
Not a fan
I like how easy it is to scoop but other than that, I’m not a fan. I was so excited when I saw it in the store. I was expecting it to taste like soft serve vanilla ice cream. It tastes synthetic and not very good at all. I didn’t finish my first bowl.
3 out of 5 stars
30 November, 2024
originally posted on bluebunny.com
Worst stomach pain ever
Looks a tastes delicious but tried this 2x and the pain was unbearable
5 out of 5 stars
12 October, 2024
originally posted on bluebunny.com
Different but Good!
I really like this Blue Bunny Soft Serve Ice Cream! It’s really good…just be prepared, it’s different. It’s very tasty, light, fluffy, marshmallowy, and smooth! My favorite flavors are the vanilla and cookies and cream!
1 out of 5 stars
3 September, 2024
originally posted on bluebunny.com
Horrible and gross
I bought your mini vanilla swirl cones today and was so grossed out. The cone/s all 8 of them are 1/2 covered with a thick, sticky frozen milk. The cone and the than 3/4 of the cone was soggy and not edible. The entire box is like this.
1 reply from Consumer Response team - 1 year ago
We’re sorry to hear this! This is definitely not the experience we want you to have, so we appreciate you bringing this to our attention. We’ll share your comments with the appropriate department for their review. Thank you.
5 out of 5 stars
17 August, 2024
originally posted on bluebunny.com
I'm addicted to soft serve
I bought your soft ice cream to try, and after the first spoonful I was hooked!! I'll be eating it all winter long since I can't get soft serve during the cold months. Ps,my dogs love it too!!
2 out of 5 stars
11 June, 2024
originally posted on influenster.com
Not for me.
This wasn’t the soft serve experience that I expected. Soft serve ice cream is usually a little on the firm side, it holds a shape even while being “soft”. This? This is baby food, this is marshmallow fluff as an ice cream and in the worst possible way. I couldn’t scoop it into a cone or pipe into one. This is only for cups and spoon activity. It doesn’t even taste very good to me which doubled the frustration of it all. Just isn’t for me.
1 reply from Consumer Response team - 1 year ago
We’re sorry to hear about your dissatisfaction with our Soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review
1 out of 5 stars
8 June, 2024
originally posted on bluebunny.com
Something tastes so artificial
I bought this yesterday. Tried it today. I thought after the first bite that I bought sugarless Ice cream. Tasted so artificial, couldn’t eat. Tossed. I was really surprised because I have purchased an eaten Blue Bunny regular ice cream and loved it.
1 reply from Consumer Response team - 1 year ago
We’re sorry to hear this! This is definitely not the experience we want you to have, so we appreciate you bringing this to our attention. We’ll share your comments with the appropriate department for their review. Thank you.
5 out of 5 stars
28 April, 2024
originally posted on influenster.com
The Best Ice Cream
Blue Bunny soft ice cream is the best on the market. I am addicted to it! Vanilla will always be my favorite flavor! Blue Bunny was on to something when they created the soft flavors!