Rebrand Right - by Rachel Fairley & Sarah Robb

About the Book

Need to refresh your brand? Rebrand right. The clear and complete guide to diagnosing, defining and delivering brand and marketing changes to grow your business.

Book Synopsis

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let's get your rebrand right.

'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots

'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG

'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

From the Back Cover

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let's get your rebrand right.

'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots

'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG

'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

Rachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.

Review Quotes

'This is the new must have book for anyone in Brand and Marketing...Really thorough and thoughtful from two incredibly talented practitioners' - Amazon 5*

'Whether you're just starting out or looking to refine your approach, this book offers clear insights and actionable advice that you can apply straight away.' - Amazon 5*

'Brilliantly succinct yet deeply informative! An impressive gem of a book' - Amazon 5*

About the Author

Rachel Fairley and Sarah Robb, co-founders of Rebrand Right, have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across multiple industries, as marketing leaders and brand strategists. Their practical, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.