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$24.99When purchased online
About this item
At a glance
Dishwasher Safe
BPA Free
Highlights
- Includes 40 oz Cold1 tumbler with handle, Sip-It-Your-Way(TM) lid and reusable straw
- Patented 3-in-1 lid lets you sip, drink, or gulp!
- Dual-wall vacuum insulated, keeps drinks cold for up to 40 hours
- Now fits even more cupholders!
- New inner ounce markings to track hydration
- New Soft Sit(TM) base
- Easy to clean, dishwasher safe
- 18/8 food-grade stainless steel & BPA free
Specifications
Dimensions (Overall): 11.6 Inches (H) x 6.3 Inches (W)
Features Dining: Dual Lid Openings, Vacuum-Insulated, Double Wall Construction, Insulated, BPA-Free, Drink-Thru Lid, Flip Top Lid
Lid Material: Copolyester
Capacity (Volume): 40 Ounces
Includes: Straw, Lid, Mug
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 87482753
UPC: 842815130400
Item Number (DPCI): 200-00-8420
Origin: Imported
Description
Get a handle on hydration with the Reduce Cold1 Mug. This go-anywhere mug holds 40 ounces of your favorite drink, keeps cold for up to 40 hours, and now fits even more cupholders so you can stay sipping even on your busiest days. Easily keep track of hydration thanks to the Cold1's new inner ounce markings—not to mention, the new Soft Sit base keeps your mug (and furniture) lookin’ good and safe from mishaps. With a versatile 3-position lid that lets you sip, drink, or gulp, the Cold1 Mug is your essential hydration companion for wherever your day takes you.
Dishwasher Safe
Safe to clean in the dishwasher.BPA Free
Made with BPA-free materials.If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.55 inches length x 6.3 inches width x 11.6 inches height
Estimated ship weight: 1.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
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4.5 out of 5 stars with 52 reviews
100% would recommend
5 recommendations
easy to clean: 5 out of 5
design: 4.75 out of 5
value: 5 out of 5
quality: 5 out of 5
Straw came bent
4 out of 5 stars
Would recommend
torie - 4 days ago, Verified purchaser
Love it but the straw came bent. It works but is disappointing :(
Love this color
5 out of 5 stars
Would recommend
Amberie - 12 days ago, Verified purchaser
Love the color of this cup it’s perfect for water and for on the go! I wish there was more pastel colors
Love Reduce!!!
5 out of 5 stars
Would recommend
midnightskydl - 1 month ago, Verified purchaser
It’s my new favorite tumbler, by far! The Dark Web color is beautiful. I love the handle, and the option to drink from the straw or lid spout! This fits in the cup holders of both of our cars, and goes with me everywhere. I cannot wait to get another one for the office, so I’m not having to carry both my water and travel coffee mugs with me each day! (Also…check out the Reduce coffee mugs; they are great too!) I love what the company stands for, and the fact that they sell replacement parts is fabulous!!
1 reply from Base Brands Product Expert team - 17 days ago
Yay! Thank you so much for your feedback, we are so happy you are loving your Reduce Products!! If you ever need assistance don't hesitate to reach out to us at info@reduceeveryday.com
Love. Love. Love.
5 out of 5 stars
Would recommend
Lyndsey516 - 1 month ago, Verified purchaser
Bought this in the cotton color and it’s a gorgeous light pink/beige. I love it. I have the original version and the upgrades on this one are essential. It now fits in my cup holders AND can go in the bottom rack of the dishwasher. I have one of the popular viral 40oz cups by another brand and the handle is about to fall off. This is almost half the price, checks all the boxes of things I could want in a large capacity cup, and this handle is not going anywhere. I’ll be buying another of these ASAP.
1 reply from Base Brands Product Expert team - 11 days ago
Woohoooo! We are so happy you are loving your Cold1. If you ever have any issues, do not hesitate to contact us at info@reduceeveryday.com. Happy sipping!
Cute cup
5 out of 5 stars
Would recommend
Minimeow - 2 months ago
Very cute cup. Got this one instead of the Stanley. Wish they had the pink when I went but it’s cute none the less. I may go back for the pink one. This cup is very good so far and will be with me as my new car /desk cup for hot days.
Love my New Mug … I feel an addiction starting
5 out of 5 stars
- 2 months ago
originally posted on reduceeveryday.com
Love the size and keeps my water Cold for hours. Love the no slip bottoms of the cup!!!
Don’t hesitate, buy it now!
5 out of 5 stars
Jaime - 2 months ago
originally posted on reduceeveryday.com
Perfect mug for everyday use & it’s been making me drink more water! My husband now reaches for mine all the time. Definitely need to get him one too! It fits in my cup holder, doesn’t leak and I love the handle.
Lives in my office!
5 out of 5 stars
- 4 months ago
originally posted on reduceeveryday.com
Makes drinking enough water easy! Add a little ice and the water stays cold for hours!
My favorite cup!
5 out of 5 stars
CarolF - 4 months ago
originally posted on reduceeveryday.com
This is my new favorite cup. I carry it with me all day to ensure I get my water in (fits in my cup holder). Easy to clean, pretty and great price point!
40 OZ is an A++!
5 out of 5 stars
- 5 months ago
originally posted on reduceeveryday.com
Reduce is best in its class! These mugs wear like iron and because they come in an array of fashionable colors, they’re appealing to everyone! Hot stays hot, cold stays cold. Only thing for us is that this style should be offered in a 32oz size.
Reduce Rules
5 out of 5 stars
LMHilton - 8 months ago
originally posted on reduceeveryday.com
I own 4 reduce cups and absolutely LOVE them! They really do what they claim, which is keeping my drinks cold for up to 24 hours+! I highly recommend their cups because I can tell you they work and are great quality!
Not all created equal
2 out of 5 stars
Bree - 10 months ago
originally posted on reduceeveryday.com
I ordered three of these mugs and two seem to be great, but one doesn’t live up to the others. The ice melts quickly and the cup condensates, issues we haven’t experienced with the other two. It’s a bummer because the others work well and while a little tight, fit in the cup holders in our cars. If it wasn’t for the one dud I would have left more stars.
Great Mug & wonderful customer service
5 out of 5 stars
AAA3 - 10 months ago
originally posted on reduceeveryday.com
I should say that it is great large mug and it certainly worth every penny. It is beautiful, well-made, keeps ice without melting for hours even in hot summer days .... I really like it. Furthermore, the customer service is excellent as well .... great company and great mug!
40 oz beverage container w/ handle ❤️
5 out of 5 stars
- 11 months ago
originally posted on reduceeveryday.com
My favorite beverage container!!! LOVE the attached handle!
Great quality
5 out of 5 stars
Hannah - 1 year ago
originally posted on reduceeveryday.com
Beautiful shade of pink! Perfect color for someone who isn’t a big fan of pink but doesn’t want to do white. Hold just enough water and fits perfectly in my cup holder!
Fabulous and functional!!!!!
5 out of 5 stars
S Gehrke - 1 year ago
originally posted on reduceeveryday.com
I needed a functional mug that makes me want to drink water:). Love the color, Love the handle, Love the straw, Love the constant temperature of the beverage, Love that it fits nicely in my vehicles console and I LOVE THAT YOU CAN PUT IT IN THE DISHWASHER!!!
Great product
5 out of 5 stars
Jimj - 1 year ago
originally posted on reduceeveryday.com
[This review was collected as part of a promotion.] I received this and it is FANTASTIC. My new favorite water mug. My water stays cold all day. I fill it up with ice before I leave the house and it lasts all day. The design allows it to fit it cup holder in my car perfectly.
Stanley who?
5 out of 5 stars
Jacqueline - 1 year ago
originally posted on reduceeveryday.com
Love this mug and how it keeps drinks cold, is easy to hold as well as the colors offered! So much cheaper than the other name brand that are never in stock! I hope Reduce keeps their prices reasonable as they will continue to have a repeat customer. I now own 9...2 of the 50 oz., 7 of the 40 oz. which I prefer when in I am in the car as it fits in the cup holder. Great customer service as well!
Cold 40 oz. Cup
5 out of 5 stars
Lynn A - 1 year ago
originally posted on reduceeveryday.com
I LOVE this cup!! It fits perfectly in the cup holder in my car. It holds lots of liquid and stays cold for a very long time. There are lots of nice colors too.
Icy drinks
5 out of 5 stars
- 1 year ago
originally posted on reduceeveryday.com
I love it. It keeps my soda, water ice cold. I love waking up with my soda still cold. These cups are the best!