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Regionaltourismus - (De Gruyter Studium) by Knut A Wiesner (Paperback)
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About this item
Highlights
- Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw.
- About the Author: Knut A. Wiesner, Universität Kassel und Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt
- 218 Pages
- Business + Money Management, Economics
- Series Name: de Gruyter Studium
Description
About the Book
Successfully implementing regional tourism is a joint task and a challenge for all actors in regional tourism. In many tourist regions, there is still a lack of professional tourist operations and destination management (DMO). This volume shows howBook Synopsis
Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.
About the Author
Knut A. Wiesner, Universität Kassel und Hochschule für angewandte Wissenschaften Würzburg-SchweinfurtDimensions (Overall): 9.61 Inches (H) x 6.69 Inches (W) x .46 Inches (D)
Weight: .78 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 218
Genre: Business + Money Management
Sub-Genre: Economics
Series Title: De Gruyter Studium
Publisher: De Gruyter Oldenbourg
Theme: General
Format: Paperback
Author: Knut A Wiesner
Language: German
Street Date: September 7, 2021
TCIN: 1005680759
UPC: 9783486588910
Item Number (DPCI): 247-26-2258
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.46 inches length x 6.69 inches width x 9.61 inches height
Estimated ship weight: 0.78 pounds
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