Reimagining Learning Design - by Greg Arthur (Hardcover)

About the Book

Create learning solutions people actually want to use and deliver measurable outcomes for both the business and the individual by adopting a product design approach to learning design.

Book Synopsis

Learning and Development teams are under increasing pressure to deliver learning programmes that are both engaging and effective. But how can L&D teams do this quickly and easily whilst responding nimbly to employee needs?

Reimaging Learning Design showcases how L&D teams can create content and systems that audiences actually want to use and that cut through the noise to deliver business outcomes in a streamlined way. By treating learning solutions as products and their end-users as consumers of these products, this book enables you to design learning that audiences will want to engage with, enabling you to capture attention and deliver measurable business impact.

This book moves learning teams away from high-level theory into practical, actionable work that fits to companies of any size or industry. It provides teams with a complete system of work, showing them how to embrace a product development mindset immediately and apply it to their workflows to quickly create learning solutions that will engage their audiences. This new approach incorporates the use of AI, contemporary UX principles and a product mindset, whilst also recognising the reality of today's workplaces with guidance that reflects the realities of remote and hybrid team working setups.

About the Author

Greg Arthur is Co-Founder of Two Circles Design Studio, a Product Design for Learning Agency based in London, UK. Working with clients such as STMicroelectronics, Marks and Spencer, Railpen and British Airways, he explores the divide between internal learning design norms and the rapid evolution of external design practices, focusing on UI/UX and Product & Service Development and Design. Prior to that, he has over 15 years of experience creating user-driven learning products across brands such as ASOS, HSBC, BP and Philip Morris International. He is a popular conference speaker and hosts The Product Design for Learning podcast.