Research to Revenue - (The Luther H. Hodges Jr. and Luther H. Hodges Sr. Business, Entrepreneurship, and Public P) by Don Rose & Cam Patterson

Book Synopsis

University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products -- a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common -- and avoidable -- mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.

Review Quotes

"A solid introduction to the process of commercializing laboratory-discovered innovations through the startup approach."--Science

"Explore[s] the unique facets of university entrepreneurship, from recognizing when theoretical research can result in practical products to managing conflicts of interest between faculty and administrations. A complex and timely topic." --BizEd

"This is a well-written and well-organized book produced by articulate, experienced authors for the benefit of would-be entrepreneurs."--Technology and Innovation

About the Author

Don Rose is currently a Venture Partner with Hatteras Venture Partners, an early-stage life science investment firm, as well as an entrepreneur-in-residence with Alexandria's Research Triangle Launch Labs. Cam Patterson serves as chancellor of the University of Arkansas for Medical Sciences.