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Restaurant Success by the Numbers - 2nd Edition by Roger Fields (Paperback)
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About this item
Highlights
- This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.
- About the Author: After ten years as a CPA, ROGER FIELDS stopped counting beans and started cooking them.
- 320 Pages
- Business + Money Management, Entrepreneurship
Description
Book Synopsis
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.Review Quotes
"After being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you'll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it!"
--Grégoire Jacquet, chef/owner, Grégoire restaurant
About the Author
After ten years as a CPA, ROGER FIELDS stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is a partner at Merchants Accounting Services, which has been providing financial services to restaurants, bars, and nightclubs for almost two decades.Dimensions (Overall): 9.31 Inches (H) x 6.14 Inches (W) x .89 Inches (D)
Weight: .89 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Business + Money Management
Sub-Genre: Entrepreneurship
Publisher: Ten Speed Press
Format: Paperback
Author: Roger Fields
Language: English
Street Date: July 15, 2014
TCIN: 1006743713
UPC: 9781607745587
Item Number (DPCI): 247-12-0292
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.89 inches length x 6.14 inches width x 9.31 inches height
Estimated ship weight: 0.89 pounds
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