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Rimmel London Provocalips, 16HR Kiss Proof Lip Color, 750 Heart Breaker, 0.14 fl oz (4 ml) / 0.1 fl oz (3 ml)
New at target
$11.99
In Stock
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About this item
Highlights
- Up to 16 Hours of High Impact Endless Color
- Kiss Proof
- Transfer Proof
- Lips Feel Smooth and Moisturized All Day Long
Description
Up to 16 Hours of High Impact Endless Color Kiss Proof Transfer Proof Lips Feel Smooth and Moisturized All Day Long Step 1: Intense Color, 0.14 fl oz (4 ml) Step 2: Lock & Shine, 0.10 fl oz (3 ml)
Suggested Age: All Ages
Product Warning: Consult a doctor if you have a medical condition prior to use
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Smoothing
Recommended Skin Type: All Skin Types
Net weight: .64 ounces
TCIN: 1006386885
UPC: 3607344546736
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Shipping details
Estimated ship dimensions: 5.1 inches length x 0.55 inches width x 0.5 inches height
Estimated ship weight: 0.04 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: iHerb
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 639 reviews
1 out of 5 stars
6 November, 2025
originally posted on rimmellondon.com
New recipe is disgusting
I had worn provocalips for years and got many compliments. I bought 20 when I saw you'd changed the product a couple years back. Now I am out of the old ones and the new, changed product is disgusting and clumpy. Why ruin something that was perfect?
5 out of 5 stars
27 October, 2025
originally posted on influenster.com

Long lasting formula
Non sticky highlighting long lasting formula has a smooth and glossy finish that doesn’t feel greasy or gritty. Everyday wear that doesn’t need reapplication because of the quality
5 out of 5 stars
15 October, 2025
originally posted on rimmellondon.com
Fantastic! Long wearing!
I bought these years ago and then they disappeared!!! I am SO very happy they are back!!! I want to get alllll the colors! Lasts all day on me. I am so not a reapply kinda gal. I can even eat and it stays in place! AND I can afford it!
4 out of 5 stars
25 September, 2025
originally posted on influenster.com

Lasts and feels great
Love the finish of the product. Feels smooth, without making your lips feel dry, like most lipsticks. And the product lasts quite a while. Longer than basic lipsticks.
4 out of 5 stars
4 September, 2025
originally posted on rimmellondon.com
Great product!
It was a souvenir at an event. And I love how it effortlessly beautifies my lips.
5 out of 5 stars
13 August, 2025
originally posted on rimmellondon.com
Awesome, just want gloss sold seperately
Long lasting!! I wore it for 20 hours, no spiderwebs or flaking!! My only complaint is that you run out of the lock and shine well before you run out of the stain and they don’t sell that former product separately. And you need that to prevent the flaking and peeling for sure. Rimmel, get on it!
5 out of 5 stars
28 July, 2025
originally posted on rimmellondon.com
Long Lasting Amazing Lipstick!
My favorite lipstick. Please never stop making this! It lasts all day and doesn’t dry my lips out!!
5 out of 5 stars
10 July, 2025
originally posted on rimmellondon.com
Long lasting great lipstick
Love this color and I mix it with kiss me you fool to make the perfect color for me
4 out of 5 stars
9 July, 2025
originally posted on influenster.com

No transfer
These colors are beautiful. You put on the color and give it a bit to set then pit on the gloss. It doesn't transfer at all. It smooth and light weight.
5 out of 5 stars
1 July, 2025
originally posted on influenster.com

Love the color options
I love anything that doesn’t transfer to my clothing. The application and packaging is great and practical and the smell is nice and it goes on with a smoothie finish.
4 out of 5 stars
5 June, 2025
originally posted on influenster.com

Lasts all night and day!
Always loved this! It goes waaaay back! I used to put it on before a night out and low&behold, still there as good as new when I got home. dries super fast too! Just a bit hard to get off and you have to scrub your lips quite a lot. Very pigmented lipstick and a nice, subtle scent
5 out of 5 stars
29 May, 2025
originally posted on rimmellondon.com
This is very good and one of my favourite
You must have this iitem again,please restock again this lipstick
5 out of 5 stars
25 May, 2025
originally posted on rimmellondon.com
Love it!!
Love it!! Great shine, great staying power! Puckerip!
5 out of 5 stars
11 May, 2025
originally posted on rimmellondon.com
Best lipstick
Please bring this back. My friend and I absolutely love this ‘little minx’ best lasting lipstick and colour ever
5 out of 5 stars
5 May, 2025
originally posted on rimmellondon.com
This red will look good on you--and stay that way.
I am a total long-wear lipstick maven. This stuff is GOLD. It is better than any of the other long-wears that I've used; it's kiss-proof, transfer-proof, bleed-proof, and this particular color of red is better than the most famous red out there from another make-up company that shall not be named.
5 out of 5 stars
16 April, 2025
originally posted on rimmellondon.com
BRING OLD PROVOCALIPS FORMULA BACK SPEEDILY PLS
Ah Rimmel. Seems you haven't received my most recent review? I continue to be disappointed that you haven't brought the old Provocalips 16hr Formula, packaging and colours back to the shelves in South Africa. I see customers world-wide feel the same! Why have you taken this irreplaceable product off the market? I'm sure you have the formula and can reproduce it effectively? No other product compares, not in your range or any other brand. PLEASE listen to your client base. After all, it's customer satisfaction for us and Profit for you!!
5 out of 5 stars
16 April, 2025
originally posted on rimmellondon.com
PLEASE bring the old Provocalips 16hr Formula back
Come on Rimmel. PLEASE bring this old formula back to the shelves. It's incomparable. Your new formula disappoints, and isn't a patch on the old. ALSO the colour: LITTLE MINX!!
1 out of 5 stars
5 April, 2025
originally posted on rimmellondon.com
Where can I buy Summer Lovin
WHERE CAN I BUY SUMMER LOVIN ?? I don’t know how many over the years I have purchased but can’t find it anywhere HELP ME
1 out of 5 stars
28 March, 2025
originally posted on rimmellondon.com
Horrible
This is nothing like the old 16hr kissproof big mistake please bring back the original this one doesn’t even survive a cup of juice the other one lasted all day I have recommended it to loads of my friends but the new one doesn’t even touch it please please bring back the old one if it ain’t broke don’t fix it🥹
5 out of 5 stars
7 March, 2025
originally posted on rimmellondon.com
Lasts and Lasts
I really like this! I've looked for a LONG time for a lipstick that actually lasts. This one does!