Upgrade Your Clothing Care Game: Experience powerful steam output at 20 g/min for quick and efficient garment steaming and refreshing. Glide effortlessly in a single motion for a flawless look.
Switch it up with our Dual-Sided Pad: Our innovative reversible pad system lets you seamlessly transition between lint removal and the gentle velvet side, ensuring perfect steaming on any fabric type.
Travel-Ready & Stylish: With an ultra-compact, sleek, and lightweight design, this garment steamer is your go-to travel companion for maintaining your style on the go.
15-Second Heat-Up for the Busy Lifestyle: This garment steamer is always at hand, ready to go in just 15 seconds – perfect for frequent use or those last-minute touch-ups that'll save you precious time.
Natural Sanitizing Power: Freshen up your wardrobe with the purifying power of steam, effectively reducing odors and refreshing your clothes without harsh chemicals. Stay fresh, eco-friendly, and effortlessly stylish.
Description
Join the movement: Introducing Rowenta Pure POP, your personal garment steamer that steams any style on the go. This handheld garment care solution is highly intuitive, offering full care in one smooth and natural movement. The exclusive reversible lint and velvet pad system offers effortless switching, with an ultra-compact and slim design to bring it with you everywhere you go! With Pure POP, take garment care to a whole new level... all with a touch of vibrant style.
About us: For over 140 years, Rowenta has been a leader in garment care, offering advanced steam technology. Our high-performance irons and steamers deliver professional results, making it effortless to keep clothes flawless every day. Designed for those who demand the best, Rowenta helps you face each day with confidence.
Dimensions (Overall): 12.52 Inches (H) x 2.24 Inches (W) x 5.55 Inches (D)
Weight: 2.41 Pounds
Features: Translucent Water Tank, Travel-Size, Vertical Steam, Detachable Water Tank, Handheld Steamer
Water Tank Capacity: 2.36 Ounces
Sole Plate Material: Aluminum
Cable/Cord Length: 6.5 Feet
Includes: Storage Bag, Fabric Brush
Time to Fully Heat: 15 Seconds
Steam Time per Fill: 4 Minutes
Input AC Voltage: 110 - 120
Wattage Output: 1150 Watts
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: April 2, 2023
TCIN: 88747361
UPC: 023108886703
Item Number (DPCI): 002-16-4426
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.31 inches length x 6.37 inches width x 13.27 inches height
Estimated ship weight: 2.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: What kind of water should I use with this steamer?
submitted by CurlyQ992 - 1 year ago
A: The rowenta website says to use untreated tap water
submitted byTina - 6 months ago
A: Hi! We recommend using distilled water to prevent water residue build-up.
submitted byRowenta Expert - 11 months ago
Brand expert
A: Hi! We recommend using distilled water to prevent water residue build-up.
submitted byT-fal Expert - 1 year ago
Brand expert
Q: Will this take wrinkles out of room darkening curtains?
submitted by lpn - 2 years ago
A: Hi! Rowenta PurePOP is ultra-compact, slim and lightweight to go anywhere you need it—for effortless storage and great for travel. The lightning-quick 15-second heat-up time, ideal for frequent use and last-minute touch-ups. It can help with the wrinkles but a more heavy duty steamer is recommend for heavy curtains
submitted byRowenta Expert - 2 years ago
Brand expert
A: Hi! Rowenta PurePOP is ultra-compact, slim and lightweight to go anywhere you need it—for effortless storage and great for travel. The lightning-quick 15-second heat-up time, ideal for frequent use and last-minute touch-ups. It can help with the wrinkles but a more heavy duty steamer is recommend for heavy curtains
submitted byT-fal Expert - 2 years ago
Brand expert
Q: About how long does this steamer usually last with one full tank of water? Can you add more water immediately after running out or do you have to wait for it to cool?
submitted by Maevery - 2 years ago
A: Hi! you should have 4 minutes of continuous steam and the tank can be refilled immediately after running out of water.
submitted byRowenta Expert - 2 years ago
Brand expert
A: Hi! you should have 4 minutes of continuous steam and the tank can be refilled immediately after running out of water.
submitted byT-fal Expert - 2 years ago
Brand expert
Q: Can this steamer be used horizontally and vertically?
submitted by thanx4venom - 2 years ago
A: Hi! The steamer should be used in a upright position to prevent water leakage.
submitted byT-fal Expert - 2 years ago
Brand expert
A: Hi! The steamer should be used in a upright position to prevent water leakage.
submitted byRowenta Expert - 2 years ago
Brand expert
Q: What temperature does the steam reach?
submitted by LLC - 2 years ago
A: Hi! the steam is always at a temperature of 212°F (100°C).
submitted byT-fal Expert - 2 years ago
Brand expert
A: Hi! the steam is always at a temperature of 212°F (100°C).
submitted byRowenta Expert - 2 years ago
Brand expert
Q: does it remove pant leg creases?
submitted by barb - 4 months ago
A: Yes, it can help refresh and soften pant leg creases, but it’s not as precise as an iron for sharp, crisp lines.
submitted byRowenta Expert - 3 months ago
Brand expert
Q: Does this steamer have voltage capability in Europe.
submitted by Barb - 11 months ago
A: Hi Barb, this has a voltage of 110v
submitted byRowenta Expert - 11 months ago
Brand expert
Q: Does this have an auto shutoff?
submitted by Batmanda - 11 months ago
A: Hi! It does not
submitted byRowenta Expert - 11 months ago
Brand expert
Q: Does this work to get wrinkles out of the top of a sheet
submitted by KH - 1 year ago
A: Hi! Our Pure Pop is a perfect match for this kind of things!
submitted byRowenta Expert - 1 year ago
Brand expert
Q: Hi what does the whole steamer and parts made out of?
Discover the Rowenta Garment Care Collection—where advanced technology meets effortless design for superior performance. Our steam irons, garment steamers, and ironing boards ensure flawless, professional-level care. Keep your wardrobe fresh, wrinkle-free, and well-preserved with Rowenta’s innovative solutions.
This handheld steamer is praised for its quick heating and compact design, making it ideal for travel and quick touch-ups at home. Guests appreciate its effectiveness in removing wrinkles, especially on lighter fabrics. However, many express concerns about the small water tank, which requires frequent refills during use. Overall, it serves well for occasional use but may not meet the needs of those with larger steaming tasks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2
4.2 out of 5 stars
168 star ratings
4.2 out of 5 stars with 168 reviews
quality
3.6 out of 5
quality: 3.62 out of 5
value
3.6 out of 5
value: 3.56 out of 5
63% would recommend
46 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 August, 2026Verified purchase
Great travel/touch-up steamer
Works really well, heats quickly, and is super compact. This would be great for travel or quick at-home touch-ups. The only drawback is the very small water tank. If you’re steaming multiple full garments, you’ll be refilling it often — I had to refill mine three times for one embroidered child’s dress. Perfect for steaming one Barbie blouse. 😂 For a whole rack of human clothing, I’d recommend something with a larger tank. Returning only because I realized I need more capacity, not because it doesn’t work
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2026Verified purchase
Overpriced & underwhelmed
This streamer couldn't get wrinkles out of anything Meanwhile my cheap & very old one would get wrinkles out of everything. I really disliked the water tank being so small AND holding down a trigger for the steam to release.
1 reply from Rowenta Expert team - 6 days ago
We’re sorry to hear the Pure Pop Handheld Garment Steamer didn’t meet your expectations. We understand how frustrating it can be when the steam performance, small water tank, and trigger design don’t work well for your routine. We appreciate you taking the time to share this detailed feedback and will be sure to pass it along to our team.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 June, 2026Verified purchase
Broke in less than 6 months
I had it for 5 months then it decided to stop working completely. Ruined our Italy trip with wrinkly clothes. We barely used it before the trip too.
Andrea
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 June, 2026Verified purchase
Dont buy it
Did not like that the water tank keeps falling
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
10 June, 2026Verified purchase
(no review title)
Didn’t work so well. You have to keep refilling it with water as it evaporates quickly.
Did you find this review helpful?
1 out of 5 stars
4 June, 2026
(no review title)
One star cause this steamer didn't even last me a year. Only have had it for just a few months, and the last time I used it, steamer wasn't coming out properly, and it sounded like it was sparking from the inside, I turned it off immediately. As much as I wanted to like this, I don't recommend it, definitely spend your money on a more reliable steamer.
1 reply from Rowenta Expert team - 3 months ago
Hi Thomas - we’re very sorry to hear about this. We’d like the opportunity to help. Please discontinue use and reach out to our Consumer Care team so we can review the issue and support you with next steps. You can reach the team by phone at 1 (800) 769-3682.
2 guests found this review helpful. Did you?
2 out of 5 stars
4 June, 2026
Good until it wasnt.
Worked great for about 1.5 years and now it won’t even turn on. It’s beyond wasteful with electronics can be trusted for the long term.
1 reply from Rowenta Expert team - 3 months ago
Oh no - have you tried calling our customer care team? You can reach them by phone at 1 (800) 769-3682.
JNL
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 June, 2026
Good while it works
We used it about 10 times for travel. Reservoir is small but it was effective at removing wrinkles. After a year, it stopped working. Device would get warm, but the light did not come on and steam did not come out. Poor value for 10 uses.
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 May, 2026
Leaks
I just bought this and it leaks water. Buy something else.
James
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 May, 2026Verified purchase
Not for the long haul
Worked okay the first couple of times, although it always leaked a little. After about the 6th use, the ring around the core started melting, making it useless. I can't get it near a piece of fabric without transferring black, melted rubber or plastic.
1 reply from Rowenta Expert team - 4 months ago
Thank you for sharing your experience. That’s certainly not what we’d expect from this steamer, and issues like leaking or material degradation should not happen with regular use. We appreciate you bringing this to our attention. If you’d like the team to review this or assist with next steps, Rowenta USA customer service can be reached at 1‑800‑769‑3682 and they’ll be glad to help.
Shopper42
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 April, 2026Verified purchase
Not great
Unless you have a very small item with just minor wrinkles this isn’t for you. The steam output isn’t powerful like others. I was using on a new dress with those ‘been in a package for 6 months’ wrinkles. On my fourth refill of the tiny water tank I gave up. I had done less than half of the skirt. Returning. Already found a much better one that was less expensive.
1 reply from Rowenta Expert team - 5 months ago
Thank you for sharing your experience. The Pure Pop is designed for quick touch‑ups and light wrinkling, so we understand it may not be the right fit for heavier fabrics or deeper creases. If you’d like to discuss usage tips or explore other options, Rowenta USA Customer Service is available at 1‑800‑769‑3682.
MplsBT
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
3 March, 2026
originally posted on rowentausa.com
Stopped working after a year like all the steamers I’ve bought. I give up.
Every steamer I’ve ever bought fails. This one stopped working after a year. It was good up until then. Be skeptical about reviews. It was probably on first use only.
1 reply from All Clad Customer Care team - 6 months ago
Dear Customer, We are truly sorry to hear your steamer stopped working after a year. Reliability is our goal, and we want to help you get back to a wrinkle-free routine. Please contact our Consumer Care team so we can look into your warranty options. Best regards, The Rowenta Team
Scotter
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5 out of 5 stars
8 February, 2026Verified purchase
Get the wrinkles out
Really gets the wrinkles out and does not spit water like the other steamers do
Golly
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 January, 2026
Love this!
Love this steamer! I had to fill the tank 3 times with this extremely wrinkled dress. I am impressed with its performance after one use.
Danielle
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
8 guests found this review helpful. Did you?
4 out of 5 stars
11 January, 2026Verified purchase
(no review title)
Does leak water on clothes when I first start using it no matter how much water I put in it. A little extra steam in that area dries the water streak. Died grey wrinkles out
L
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 January, 2026Verified purchase
So quick and easy
So good I accidentally burned myself 😂😂😂 but really, it heated up soooo quickly. Faster than any steamer I have ever used.
Oliviak
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 December, 2025Verified purchase
(no review title)
Very easy to use and lightweight. Perfect for travel. Takes very little time to start up.
droob
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
20 December, 2025Verified purchase
Good steamer!
Works very good!
Sarah
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 November, 2025Verified purchase
(no review title)
Amazing! I did my whole shirt in about two minutes and there was still plenty of water in the reservoir. Love that it has a velvet head so clothes don't get snagged and that it has a carrying bag.
Brandie
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 November, 2025Verified purchase
Acceptable
I got mine for a $35 deal online, and I’m not sure if that’s because it ended up being a used one. (If so, that was a bit deceptive, but oh well.) It’s fine. It works. The cord is long, which I appreciate. My only concern is that the water container is nearly impossible to dry, so I’m worried that mold can grow there if I’m not careful.
