Salesforce for Dummies - 8th Edition by Liz Kao & Jon Paz (Paperback)

About the Book

Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. Salesforce For Dummies help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer's service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster.

Book Synopsis

Your easy-to-follow guide to the world's leading cloud-based CRM software

Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. Salesforce For Dummies help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer's service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster.

• Get started with configuring Salesforce and set up the apps that your business needs
• Discover the latest updates to Salesforce, including Flow Builder, Lightning, and Einstein
• Improve business performance with reporting insights, collaborative communication features, and integrated sales and marketing processes
• Find new ways to improve productivity and reduce administration time

Salesforce For Dummies is the fully updated, best-selling guide that helps new and existing users get up to speed with the world's top CRM.

From the Back Cover

Behold the power of the Salesforce^(R) platform

Why is Salesforce the world's top cloud-based software? For starters, it does just about everything. Salesforce^(R) For Dummies is your jargon-free guide to the many sales, marketing, and customer service capabilities that the platform has to offer. Learn how to set up, configure, and manage key Salesforce features. Want to track leads and close deals? Analyze data and generate reports? Build smarter marketing campaigns? This book has you covered. Plus, you'll get insider tips on how to boost your Salesforce productivity.

Inside...

• Using the Salesforce product guide
• Personalizing Salesforce
• Tackling administration basics
• Navigating the Lightning interface
• Utilizing Sales Cloud and Support Cloud
• Managing reports and dashboards
• Automating processes with Flows

About the Author

Liz Kao has played both in-house and consultant roles at Salesforce. As a consultant and a member of Salesforce's Professional Services team, Liz implemented dozens of CRM solutions and built numerous AppExchange apps. Jon Paz is a Salesforce consultant who has worked with enterprise clients to deliver world-class solutions to perplexing business challenges.