$7.49 when purchased online
Target Online store #3991
About this item
Highlights
- 100% vegan
- 16 free*
- Offers up to 7 days of color & shine
- Contains sustainable bamboo that delivers nutrients to nails for strength & growth
- Contains sustainable Marine Algae for hydration and nourishment
- Protects skin against external aggressors
- Brush provides improved application & wear to the nail.
Description
Inspired by the hues found in nature, Good. Kind. Pure.® is grounded by the beauty around us! Good. Kind. Pure.® is Sally Hansen's 100% vegan, 16-free* nail polish containing sustainable Bamboo and nourishing Marine Algae for extra care while you wear. Good. Kind. Pure.® nail polish offers long-lasting 7 days of flawless color and reflective shine without compromise. *For more information go to Sallyhansen.com
#1 nail color brand*** **Nielsen $ latest 52 wks - W/E 12/04/21
How to Use: Apply 2 coats of polish to clean, dry nails. Seal your mani with our 100% vegan Good. Kind. Pure.® Top Coat. For additional stength apply our Good. Kind. Pure.® Hardener before polish application.
#1 nail color brand*** **Nielsen $ latest 52 wks - W/E 12/04/21
How to Use: Apply 2 coats of polish to clean, dry nails. Seal your mani with our 100% vegan Good. Kind. Pure.® Top Coat. For additional stength apply our Good. Kind. Pure.® Hardener before polish application.
Health Facts: Phthalate-Free, Camphor-Free, Nonylphenol Ethoxylate Free, Toluene-Free, Formaldehyde Donor-Free, Paraben-Free, Propylparaben-Free, Formaldehyde-Free, Vegan, Contains Plant Extracts, DBP-Free, Formaldehyde Resin-Free
Color Finish: Sheer
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Plant-Based
Beauty Purpose: Shine Enhancing, Nail Care
Net weight: .33 fl oz (US)
Features: High Shine
TCIN: 76486518
UPC: 074170457629
Item Number (DPCI): 052-06-3904
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyl acetate, ethyl acetate, nitrocellulose, isosorbide dicaprylate/caprate, adipic acid/neopentyl glycol/trimelliticanhydride copolymer, alcohol, calcium aluminum borosilicate, stearalkonium bentonite, synthetic fluorphlogopite,isopropyl alcohol, silica, diacetone alcohol, tin oxide, phosphoric acid, [may contain/peut contenir/+/-:mica, titanium dioxide (ci77891), d&c red no. 7 calcium lake (ci 15850), aluminum powder (ci 77000), iron oxides (ci 77491, ci 77492, ci 77499), d&c red no. 34calcium lake (ci 15880), d&c red no. 6 barium lake (ci 15850), ultramarines (ci 77007), fd&c yellow no. 5 aluminum lake (ci 19140),d&c black no. 2 [nano] (ci 77266), ferric ammonium ferrocyanide (ci 77510), manganese violet (ci 77742)].
Shipping details
Estimated ship dimensions: 3.11 inches length x 1.26 inches width x 0.98 inches height
Estimated ship weight: 0.26 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does it stay on without chipping?
submitted by Unique_Design - 5 years ago
A: It lasted about a week and a half on my nails.
submitted bymyry - 5 years agoA: This is my favorite natural polish. It lasted on my nails about a week and a half. Most polish last about a week or less on me.
submitted bymyry - 5 years agoA: It lasted a week and half on me.
submitted bymyry - 5 years ago
Q: Why does this not qualify as Target Clean?
submitted by Jea - 4 years ago
A: not sure but from the ingredients list it seems like it should qualify - Butyl Acetate, Ethyl Acetate, Nitrocellulose, Isosorbide Dicaprylate/Caprate, Adipic Acid/Neopentyl Glycol/Trimelliticanhydride Copolymer, Alcohol, Calcium Aluminum Borosilicate, Stearalkonium Bentonite, Synthetic Fluorphlogopite,Isopropyl Alcohol, Silica, Diacetone Alcohol, Tin Oxide, Phosphoric Acid, [May Contain/Peut Contenir/+/-:Mica, Titanium Dioxide (Ci77891), D&C Red No. 7 Calcium Lake (Ci 15850), Aluminum Powder (Ci 77000), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), D&C Red No. 34calcium Lake (Ci 15880), D&C Red No. 6 Barium Lake (Ci 15850), Ultramarines (Ci 77007), Fd&C Yellow No. 5 Aluminum Lake (Ci 19140),D&C Black No. 2 [Nano] (Ci 77266), Ferric Ammonium Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742)].
submitted byem3000 - 4 years agoA: Probably because of the colorings. For example, Red #7, and others.
submitted byHealthyClean - 3 months ago
Q: Does this polish yellow your nails?
submitted by Lizzy - 5 years ago
A: Never has yellowed my nails! I love it
submitted bymyry - 5 years agoA: not at all! i've been using it regularly and my nails feel healthier than they've ever been.
submitted byem3000 - 5 years ago
Q: is this water soluable?
submitted by Pippi - 2 years ago
A: Hi there! Thank you for your question. No, our Sally Hansen Good.Kind.Pure. Nail Polish is not water-soluble. We hope this helps! If you have any additional questions, we invite you to reach out to our team at 1-800-953-5080. It would be our pleasure to assist you!
submitted byTheSallyHansenTeam - 2 years agoBrand expert
Q: Which colors are good for a natural French Manicure look?
submitted by Leslie - 4 years ago
A: I like white tea and light lychee. For a nude color you could probably use red rock canyon.
submitted byem3000 - 4 years ago
Q: can you put a gel topcoat over this?
submitted by Dfole1 - 5 years ago
A: Yes, you can use whatever top coat, but I recommend the good kind pure one! Miracle Gel is also great if you want a non-UV light gel top coat.
submitted byem3000 - 5 years ago
Q: Is there a special polish remover or do you use regular remover?
submitted by ML - 5 years ago
A: I use regular remover and never have had an issue.
submitted byem3000 - 5 years ago
Q: does this have formaldehyde or toluene in this product?
submitted by Bubbasmomma - 5 years ago
A: no! if you read the health facts below, it is free from both of those. Health Facts: Paraben-free, vegan, phthalate-free, Contains Plant Extracts, DBP-free, toluene-free, formaldehyde-free, formaldehyde resin-free, camphor-free, propylparaben-free, butylparaben-free, formaldehyde donor-free, nonylphenol ethoxylate free
submitted byem3000 - 5 years ago
Q: Is this line cruelty free?
submitted by WilsonA - 5 years ago
A: not sure, but it is vegan & plant-based.
submitted byem3000 - 5 years ago
Q: are these toxic free and safe for toddlers?
submitted by z - 6 years ago
A: It is safer than your average polish. It does stay on longer than Piggy Paint. There is NO Sulfates, NO Formaldehyde, NO Phthalates, No Parabens, No Formaldehyde Resin, No Taluene, No Xylene, No Acetone- No Yucky stuff. I feel better using this on my 5 year old who chews her nails.
submitted bymyry - 6 years ago
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Guests are saying
This nail polish offers a variety of beautiful shades and a healthier formulation, making it a great choice for guests seeking a more natural beauty product. Many guests appreciate its smooth application and quick drying time, while some colors provide excellent coverage with just a couple of coats. The packaging is also noted for its appealing design. However, some guests experienced issues with streakiness and longevity, suggesting that certain shades may require more coats for full opacity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 2306 reviews
easy to apply: 4.05 out of 5
easy to remove: 4.21 out of 5
long lasting: 3.48 out of 5
quality: 3.62 out of 5
value: 3.54 out of 5
73% would recommend
247 recommendations
Peeling color
1 out of 5 stars
Beach Bummer - 8 days ago
originally posted on sallyhansen.com
I bought this for my bridesmaids.....6 bottles of various shades of Pure along with the hardener. Disappointed that the color peeled off in sheets after washing dishes!!! How is it going to withstand a beach wedding! Going to have them buy whatever brand they use to avoid this happening. Just a costly lesson on my part! So much for wanting to be nice.
1 reply from Sally Hansen Consumer Affairs team - 8 days ago
Hello! We appreciate you taking the time to share your experience with our Good. Kind. Pure. Nail Polish. We are sorry to hear this polish did not perform as you expected. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-953-5080 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Works to help with skin types
5 out of 5 stars
Lily23775 - 29 days ago
originally posted on sallyhansen.com
I bought this product because my friend has sensitive skin and I wanted to let them have as much fun as me with nail polish that wouldn’t cause them discomfort. So far it works amazingly! I appreciate it very much, and I would definitely recommend! The price was a little to high for my liking but for how well it’s working for me the price is worth it, if you do buy the product I believe you’d most likely enjoy it as much as me and my friend did!😃
Easy and quick to use
3 out of 5 stars
hunnybop_9199 - 2 months ago
originally posted on influenster.com
The color was very nice and subtle making it perfect for thr office. The application was easy with minimum scent. Drying time was also very quick.
1 reply from Sally Hansen Consumer Affairs team - 2 months ago
Hello! We appreciate you taking the time to share your experience with our Good. Kind. Pure. Demi Matte Nude Nail Polish. We are happy to hear this nail polish was easy to apply, dried quickly, and had minimal scent. Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-953-5080 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Never dries
1 out of 5 stars
Thumbs down graphic, would not recommend
Sea - 3 months ago
It never dries and you have to do too many coats or it’s streaky
Made my nails really hydrated
5 out of 5 stars
fatimak22_5432 - 3 months ago
originally posted on influenster.com
The oil is very easy to use since it is like a nail polish bottle. The scent isn’t strong and it feels like oil. It really helped with hydrating my nails.
Great color!
4 out of 5 stars
shellynna83_4513 - 3 months ago
originally posted on influenster.com
I loved the color of this product, it was a great neutral that can be worn anytime of the year. The scent wasn’t over powering nail polish. I do enjoy the newer brush so you can apply in 1 solid swipe.
poor coverage
1 out of 5 stars
veronicashortbread - 4 months ago
originally posted on sallyhansen.com
Terrible. I bought the pink cloud and it was streaky, and I put on 2 coats (and don't tell me that I'm doing it wrong in your response) and it still didn't fully cover my nail. I let it dry overnight (even though it looked terrible) and in the morning it smugged to the touch.
1 reply from Sally Hansen Consumer Affairs team - 4 months ago
Hello! Thank you for contacting us about our Good. Kind. Pure Polish. We're sorry to hear that you had a negative experience. We value your feedback and want to thank you for giving this a try! To help you resolve the issue, we recommend getting in touch with our beauty experts. You can reach us by phone at 1-800-953-5080 or by chatting with us through the Contact Us page on our website. We are committed to making things right and we're looking forward to assisting you further. We hope to hear from you soon!
smells strong
4 out of 5 stars
estefanie16_3909 - 4 months ago
originally posted on influenster.com
The color is pretty, a light pink, to get it well pigmented you will need 2 or 3 coats of color, it is an ideal color to do French nails, wine without any packaging, smells strong.
Love this formula
5 out of 5 stars
Thumbs up graphic, would recommend
Marie - 5 months ago, Verified purchaser
Love peony for your thoughts! It’s a beautiful cool/neutral toned pink. It goes on shiny and self levels better than other brands.
This had me at coconut
5 out of 5 stars
lindab470_7158 - 5 months ago
originally posted on influenster.com
this product had me at coconut so not only does it smell good I do like the way the packaging looks and just putting it on. It feels nice on the nails feels really good and of course the ingredients are simple so and coconut oil is actually really good for the eel good for the body and it’s really good for the skin so that’s why I like it.
Awful pure vegan nail polish
1 out of 5 stars
Yuck - 5 months ago
originally posted on sallyhansen.com
I got a manicure using your pure vegan on Feb. 26, 2025 and by March 1, 2025 the nail polish was pulling up. A base coat, 2 applications of polish, and lastly a top coat were applied, with drying time in between each coat. I am never going to use this vegan product again. I also wear gloves when doing any housework.
1 reply from Sally Hansen Consumer Affairs Department team - 5 months ago
Hi there! Thank you for taking the time to try our Good.Kind.Pure.Nail Polish. We are sorry to hear that it did not last as expected. We understand that this is not the experience you were hoping for. We want to learn more about this and want to help you out, we suggest contacting our Sally Hansen beauty experts. You can reach us by phone at 1-800-426-8374 or by sending a chat through our website's Contact Us page. We are dedicated to making things right and look forward to assisting you.
Perfect neutral color!
5 out of 5 stars
lizdcf59_2146 - 5 months ago
originally posted on influenster.com
This is my favorite natural and neutral color to wear on my nails. It goes on smooth. It only takes about two coats. I like that it goes with just about any thing that I wear. It’s super inexpensive and I can find it it just about any drugstore.
(no review title)
4 out of 5 stars
Sammmy - 5 months ago
originally posted on sallyhansen.com
Bought this nail colour “roasted chestnut “. I like everything about—colour is excellent for me, but Now can’t find this colour on the shelf . Hope it is restocked 🍀🍀🍀
It's good
5 out of 5 stars
sarag407_4756 - 6 months ago
originally posted on influenster.com
I love this brand and perfect for my nails. Pure coconut nail oil is really effective and helps my nails to grow stronger. Packaging is simple. the scent is very soft and the price is affordable.
This is a great brand!
4 out of 5 stars
nailahm2_4848 - 6 months ago
originally posted on influenster.com
My nails came out great! It’s long lasting polish ❤️❤️ It’s a bit thick, but I like that one coat is enough. I’m not a huge fan of this particular color because I like vibrant nails.
Nice color
5 out of 5 stars
ktmik00_5498 - 6 months ago
originally posted on influenster.com
I like this nail polish and the color is really pretty and natural. Goes on nice and smooth and doesn’t take long to dry. Overall a good product that I would recommend.
Too light.
3 out of 5 stars
ecl0037_7640 - 7 months ago
originally posted on influenster.com
Bought it because it was a cute shade of pink. Once I applied it I did not care for it. It goes on very light and after a few coats it just looks like my nails are stain s by my previous nail color.
1 reply from Sally Hansen Consumer Affairs team - 7 months ago
Hello! We appreciate you taking the time to try our Good. Kind. Pure Nail Polish. We are sorry to hear this nail polish was not the color you expected. Your feedback is very important to us and we will be sure to share your comments with the appropriate teams. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-953-5080 or send an email via the Contact Us page on our website. We will be more than happy to help you out further.
Rose to the occasion
5 out of 5 stars
Debi cakes - 7 months ago
originally posted on sallyhansen.com
Dries fast nice colors. Stayed on for 1 week. I put the hardener on 1st. Then 2 coats of color then 1 top coat and 1 more coat of the hardener.
It was okay
3 out of 5 stars
naetezeno_6922 - 7 months ago
originally posted on influenster.com
The packaging was really cute but maybe it’s the color I got but it wasn’t any coverage. Maybe I’ll try a different color because that could be this issue. Otherwise the application was nice
1 reply from Sally Hansen Consumer Affairs Department team - 7 months ago
Hi there! Thank you for choosing Sally Hansen and taking the time to give this product a three-star review! We value your insights on the packaging and are sorry to learn this did not offer the coverage you were expecting. Our Demi Matte shades are designed to get the "no-makeup, makeup look" for your nails. This demi-matte polish acts as a concealer, providing a buildable wash of color that gives a smooth, naturally buffed finish. If you need help finding the perfect shade for you feel free to give us a call with any questions at 1-800-953-5080 or send an email via the Contact Us page on our website. We are always happy to help and make things right.
Soften my cuticles, and smelled better than I expe
4 out of 5 stars
astute_sammy_4908 - 8 months ago
originally posted on influenster.com
It fit it's job. It kept my cuticles soft, and it smelled better than I thought it would. It's affordable pricing was also a plus. All in all it was effective, and it unscrewed easily.