Sponsored
Samsung LS03FW 85" 4K Neo QLED The Frame PRO Smart TV (2025)
$4,299.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Powered by 128 neural networks, Samsung's most powerful 4K AI processor leverages AI to deliver an mind-blowing 4K TV experience
- Virtually glare-free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real prints
- AI processor enhances picture and sound quality ensuring all your content is upgraded to stunning resolution
- Bold contrast in dark and bright scenes with precise mini LED lighting reveals hidden details
- Transforms into a stunning piece of art when you're not watching TV
Description
Samsungs most advanced Art TV blurs the lines between showpiece and entertainment for art and movie lovers alike. The modern slim-bezel frame matte screen and wireless connection allow you to create a clutter-free gallery experience at home featuring a selection of world-renowned artwork. Whether you're beholding a masterpiece or curling up to watch your favorite movie enjoy spectacular 4K Neo QLED picture and sound quality along with personalized TV experiences powered by Samsung Vision AI.
Features
•Artful Picture Quality with Neo QLED
•Modern Frame Design with Wireless One Connect
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame Design with Wireless One ConnectElevate any room with this stunning fusion of technology and artistry. Customizable bezels let you choose your style while the revolutionary wireless connection hub allows for flexibility in mounting options free from unsightly cords and clutter.
Art ModeWhen you're not watching TV the Frame transforms into art.2 Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with Neo QLEDWith mini LEDs for precision lighting our best Art TV picture delivers spectacular and immersive viewing. When you're not watching TV the matte display and Pantone Validated ArtfulColor enhance your favorite artwork for a realistic museum-like viewing experience.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.7
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.4
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Disclaimers
•Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment may not connect when enclosed or blocked by metal (e.g. from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
•Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.
•Samsung Vision AI features vary by
Features
•Artful Picture Quality with Neo QLED
•Modern Frame Design with Wireless One Connect
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame Design with Wireless One ConnectElevate any room with this stunning fusion of technology and artistry. Customizable bezels let you choose your style while the revolutionary wireless connection hub allows for flexibility in mounting options free from unsightly cords and clutter.
Art ModeWhen you're not watching TV the Frame transforms into art.2 Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with Neo QLEDWith mini LEDs for precision lighting our best Art TV picture delivers spectacular and immersive viewing. When you're not watching TV the matte display and Pantone Validated ArtfulColor enhance your favorite artwork for a realistic museum-like viewing experience.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.7
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.4
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Disclaimers
•Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment may not connect when enclosed or blocked by metal (e.g. from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
•Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.
•Samsung Vision AI features vary by
Dimensions (Overall): 42.9 inches (H) x 75 inches (W) x 1.1 inches (D)
Weight: 90 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 600x400
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: LED Full Array
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 13.4 inches
Stand Width: 0 inches
Number of HDMI ports: 5
Product Depth with Stand: 14.5 inches
Product Height with Stand: 45.4 inches
Product Width with Stand: 75 inches
Screen Size: 85 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254602
UPC: 887276954103
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 47 inches width x 81 inches height
Estimated ship weight: 118.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung Frame Pro TV is a stunning blend of art and technology, transforming any living space into a gallery. With its exceptional picture quality, anti-glare matte display, and innovative art mode, it seamlessly integrates into home decor while providing an immersive viewing experience. Guests appreciate its smart features, easy setup, and the ability to showcase personal artwork. Despite some concerns about connectivity and software issues, the overall sentiment is overwhelmingly positive, making it a highly recommended choice for modern homes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 111 reviews
5 out of 5 stars
20 October, 2025
originally posted on Samsung US
Love the new features
[This review was collected as part of a promotion.] Its picture is super sharp and colorful, perfect for movies and games. The new wireless box keeps cables hidden, and cool AI features make it fun to use. They should be in every room a house!
5 out of 5 stars
20 October, 2025
originally posted on Samsung US
Wow love it
[This review was collected as part of a promotion.] I love this tv. I went 85" despite what my wife said. Glad I did.
2 out of 5 stars
17 October, 2025
originally posted on Samsung US
Good Tv but Ugly/ small power cord
Bought second Frame Tv to bring new Pro model for movie. I am very disappointed at this Wireless One Box . You need power cables running around for TV separately , sound bar separately, woofer another one and then this hdmi hub kinda remote box. Older model of Frame Tv had a think wire that was not visible and clould connect upto 16 ft. Frame lost its usability with this ugly 5 feet cable. Even the instruction manual shows chinese version still hold that 16ft cable Also you cannot use older version box since TV doesnt accept same wire as input. Expensive product for a no Oled TV . Who approved this change in Frame line ? If you want frame stick to older version or just get Oled for 40% cheaper price.
1 reply from Samsung Brand Ambassador team - 8 days ago
SamFan, Thanks for sharing your thoughts. If there's anything we can do to improve your experience, please reach Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~ Samsung Pro
5 out of 5 stars
15 October, 2025
originally posted on Samsung US
Stunning Visuals
[This review was collected as part of a promotion.] My Frame Pro is absolutely stunning! I feel like the college and NFL players are in my room! I almost want to move out of the way of the players! And then, later, a Van Gogh is on my wall where the football players were before…
5 out of 5 stars
15 October, 2025
originally posted on Samsung US
This productis an amazing gaming tv
[This review was collected as part of a promotion.] I bought things tv becauseit is the best gamingtv made. It comes with a console that you can play every playy game, Xbox, Most Nintendoand most computer games. The 4k and *k quantum liquid display gives the best gamingpicturethere is made as of 2025. The tv is expensivebut we'll worth it. It comes with a gaming console that connectsusing clear fiber optic wires which is way bettythan hdmi in this scenario.You can use your Playstation 4 and 5 remki. Or your Xbox remote. Kf not Samsusells a one fit all that works for all 25 to 50k games. If your a serious gamer this is the top.of the line. I just bought another This one is a 50 inch.
5 out of 5 stars
14 October, 2025
originally posted on Samsung US
TV looks amazing.
[This review was collected as part of a promotion.] Use tv for general everyday viewing including sports
4 out of 5 stars
14 October, 2025
originally posted on Samsung US
85” Frame
[This review was collected as part of a promotion.] Great size and easy to navigate. I wish I got a bigger size because I have a lot of wall space.
5 out of 5 stars
14 October, 2025
originally posted on Samsung US
The Best TV Ever!
[This review was collected as part of a promotion.] We use our tv daily for local news, streaming movies, etc. the picture is very clear - as good or better than the previous Samsung tv we had. But when it is not in use, it is the prettiest thing in the room!! No more black hole! The ability to see beautiful artwork everyday is amazing! It is our favorite tv ever! Totally worth the price!
4 out of 5 stars
13 October, 2025
originally posted on Samsung US
Disappointed
[This review was collected as part of a promotion.] Maybe this is more of a TV than I expected. The issue of turning TV off, then it comes back on, is a nuisance. The white frame we bought to go around and cover the black frame, does meet at corners as well as it should. The One Box Connect, drops coverage randomly. Im sorry, but this 2025 Frame isn't worth the price. Maybe some updates will correct these issues.
1 reply from Samsung Specialist team - 5 days ago
MotorCity, Thanks for your review. If your Frame Pro isn't powering off initially, please note you'll need to press and hold the power button to achieve this. To ensure optimal Wireless One Connect performance, please keep the following in mind: • The Wireless One Connect Box should be placed within 10m (~33 ft) of the TV with minimal obstructions. • It can be stored in a recessed in-wall box or in a shelf or credenza below the TV, as long as the material isn’t too thick to block signals. • Wireless performance may be affected by the surrounding environment and may not work properly if the box is enclosed or blocked by metal (e.g., inside a metal cabinet) or other physical barriers like walls. If you're seeing a message that says "Wireless One Connect is disconnected" while watching content from an external source (such as a set-top box, game console, or antenna), this typically means the TV has lost its wireless connection to the Wireless One Connect Box. To resolve this issue, please try the following steps: 1. Check that the Wireless One Connect Box is powered on. If it’s turned off, power it back on. Once powered, the TV should automatically reconnect when the signal is strong enough. 2. If the unit is powered on but still disconnected, you may need to adjust the alignment: o Go to: Home > left directional key > Settings > All Settings > Connections > Wireless One Connect > Wireless One Connect Status > Adjust o Carefully adjust the Wireless One Connect Box’s position until the antenna icon turns blue, which indicates a strong signal and a successful connection. If your TV doesn’t automatically reconnect to the Wireless One Connect after adjusting its position, you may need to manually pair the device: 1. Unpair the Wireless One Connect. Go to: Home > left directional key > Settings > All Settings > Connections > Wireless One Connect > Wireless One Connect Status > Unpair 2. Enter Pairing Mode on the Wireless One Connect. Press and hold the PAIR button on the Wireless One Connect device for 3 seconds. You'll know it's in pairing mode when the LED indicator on the side begins blinking blue. 3. Re-establish the Connection. Go to: Settings > All Settings > Connections > Wireless One Connect > Set up Wireless One Connect, then follow the prompts to search for the device and reconnect it. Also, please ensure your TV is running the latest firmware, as updates may include important connectivity enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now If the issue continues after these steps, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat with an agent and additional support resources are also available on the Samsung website under the ‘Support’ section. ~ Samsung Specialist
1 out of 5 stars
13 October, 2025
originally posted on Samsung US
Not Perfect
[This review was collected as part of a promotion.] Everyday there is another issue with this TV Need to use two remotes to be able to turn off and on and control volume. Frame picture settings don't work. Picture is great when it doesn't freeze or an message doesn't appear!
1 reply from Samsung Brand Ambassador team - 12 days ago
VeryFrustrated, We appreciate you taking the time to let us know about your experience with your TV. So that we can better troubleshoot this issue and provide steps towards a solution, please contact Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~ Samsung Pro
5 out of 5 stars
24 September, 2025
originally posted on Samsung US
This Product Lives Up To It's Name. It is a Pro!
[This review was collected as part of a promotion.] Let me just put it out there. I LOVE this TV! First I love the art and the art store. It's not difficult to find things you like and then favorite them, select a border and border color. The art looks so realistic that I've had people NOT know it was an image being projected by a TV. They thought it was a real photo. I really like changing the art work every so often or even have it rotating. Second is the TV itself. This TV and the picture it produces is fantastic. Even in a room surrounded by windows and outside light this TV has no glare and produces a bright photo. I paired this TV with the music frame speakers for outstanding sound, even without a soundbar. I couldn't be more delighted!
5 out of 5 stars
24 September, 2025
originally posted on Samsung US
I absolutely love my Samsung The Frame TV!
[This review was collected as part of a promotion.] The crystal-clear picture quality makes everything—from movies to sports—look stunningly lifelike. The integration with Alexa is seamless and makes controlling the TV effortless with just my voice. I also appreciate how easy it is to press one button on the remote and instantly access all of our streaming subscriptions without digging through menus. One of my favorite features is how it doubles as a piece of art. When it’s mounted above our fireplace, it looks more like a framed painting than a television. The ability to display different works of art or personal photos is a real conversation starter when guests visit. Beyond that, the sleek, modern design blends perfectly with our décor, and the customizable bezels give it that extra touch of personalization. The smart features are fast and intuitive, making it feel more like a complete entertainment hub than just a TV. Overall, The Frame is the perfect mix of style, technology, and functionality. It’s hands down the best TV I’ve ever owned and has truly elevated our living space.
3 out of 5 stars
23 September, 2025
originally posted on Samsung US
Great Artwork - Mediocre TV
[This review was collected as part of a promotion.] You would think with Pro in the name this would be a best in class TV, but sadly it falls short. I was really excited to by this TV because we have a large wall in a bright room. I giggle a little whenever somebody asks when we got our new painting. Unfortunately, when watching anything that isn't just standard TV (think Emmy Winning Dramas, or streaming movies), the picture just falls incredibly short. Its washed out and hazy and makes dark season really just a mush of gray. I know I'm coming from OLED TV with inky blacks, but really feel like this is a miss. It would be great to see a future version of the Frame Pro based on the S95F but with the ability to handle burn-in to allow for art mode. Also, whoever thought that it was a great idea to make the part of the wall mount that goes on the wall two separate pieces should be fired. This is the stupidest design and added an hour to mounting what should have been a TV that I can never get perfectly level.
1 reply from Samsung Specialist team - 1 month ago
beantownrich, We appreciate your input on the picture quality of Samsung’s Frame Pro. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
5 out of 5 stars
20 September, 2025
originally posted on Samsung US
The Pro is a great pick!
[This review was collected as part of a promotion.] I’ve been looking at “The Frame” for many years and finally decided to get it when the ‘25 Pro version was released. The wireless connect hub is a very simple and easy way to connect my external devices to the TV without dealing with any hard connections to the TV. The picture quality is the best I’ve seen. The Samsung Hub makes navigation simple and intuitive. The Art mode transforms the TV into a large display of artwork that’s well blended into the home. This keeps the TV from being a lifeless, unsightly black hole on the wall when you just want a living room without the TV running. The remote is very simple and easy to navigate the technology in the TV. Overall, I’m happy to report that I’m glad to finally get the the frame.
5 out of 5 stars
20 September, 2025
originally posted on Samsung US
Love the non-glare, sharp picture & art display
[This review was collected as part of a promotion.] We purchased the TV because it is non-glare, we have a lot of lights and sun in our home. This TV did Not disappoint. Now that we have it our favorite feature is the Art display. I can’t say enough about how wonderful it is to have famous art displayed on our wall. We also display our on photos and art creations. When friends come over, my husband spends time showing all the art that is available. We highly recommend this TV for its features and sharp picture quality.
5 out of 5 stars
13 September, 2025
originally posted on Samsung Canada
TV and artwork all in one
I’ve had another brand’s large screen for 10 years, so I didn’t look at the new features that came out with new technology. But, this summer I moved to a new house. So, we decided to get a new TV for on top of the fireplace in the main family room. Because the house is an open concept, you can see this from the kitchen, dining room and hallway into the house. We decided to get a Samsung Frame TV. We thought, when the TV isn’t on, that we wanted the fireplace to look good. The Frame, by virtue of showing artwork, when it i off, fit the bill. It is a great TV as well….but it is versatile. It cost a bit more, but we love it.
5 out of 5 stars
13 September, 2025
originally posted on Samsung Canada
(no review title)
Super happy with the picture quality . Great for movies and sporting events
5 out of 5 stars
5 September, 2025
originally posted on Samsung US
The Perfect Blend of Art and Entertainment
[This review was collected as part of a promotion.] recently upgraded to the 2025 Samsung Frame TV, and it’s honestly the best purchase I’ve made for my home in years. The moment it was mounted on the wall, it completely transformed my living room. When it’s off, it looks exactly like a piece of framed artwork—sleek, flush against the wall, and elegant. Guests often don’t even realize it’s a TV until I turn it on, which always sparks a “wow” moment. Picture quality is outstanding. The 4K QLED panel with the new AI processor makes everything—from movies to sports—look crisp and vibrant. Colors are rich, blacks are deep, and motion feels smooth, especially with the higher refresh rate. I also love the Art Mode; I’ve been rotating between famous artworks and some of my own family photos, and it genuinely feels like I’ve added a gallery to my home. The smart features are very convenient. Streaming apps load quickly, the Art Store has a huge collection of options, and the integration with my Samsung phone makes setup and daily use effortless. I also appreciate the improved cable management—the One Connect box keeps everything clean and clutter-free.
4 out of 5 stars
2 September, 2025
originally posted on Samsung US
Why no signal over cable?
Image quality so much better than older frame TV. I was prepared for some tradeoffs (compared to my OLED), but not having a way to hardwire the One Connect box with a cable is not acceptable. I mean we already need to run wire for power, so why not run the signal? Some people want the box across the room, I get it. But those that just want the best connection possible and not deal with frequent signal loss should have the option like the older model.
1 reply from Samsung Specialist team - 2 months ago
Hi Frado, Thanks for your review, and we're sorry for the confusion. If you'd like a wired One Connect Box connection, please note that this is available with our Frame (LS03FA) Series. You can find it here: https://www.samsung.com/us/lifestyle-tvs/the-frame/65-inch-the-frame-qled-4k-tv-ls03fa-sku-qn65ls03fafxza/ If there’s anything we can assist with, please don’t hesitate to call us at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist
1 out of 5 stars
29 August, 2025
originally posted on Samsung Australia
Don't buy
Purchased about 3 months ago. Nothing but trouble. Won't connect to the internet. Randomly love tv won't work. It's just poorly made, woeful software.
1 reply from Social Media team - 2 months ago
Hello and thank you for your review. We would like to look into this for you, please send us a PM on Facebook with this review and we'll get an agent to assist