$12.49 sale price when purchased online
$14.97 list price
Target Online store #3991
About this item
Highlights
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
- Author(s): Claude Hopkins
- 88 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .38 Inches (D)
Weight: .67 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 88
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Merchant Books
Format: Hardcover
Author: Claude Hopkins
Language: English
Street Date: February 1, 2014
TCIN: 87747124
UPC: 9781603868044
Item Number (DPCI): 247-31-5640
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.38 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.67 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
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