About this item
Highlights
- In today's fast-paced world, start-ups, scale-ups, and SMEs often find themselves navigating turbulent waters.
- About the Author: An Cosaert is the founder of Scalendi and an experienced professional in innovation, entrepreneurship, and intellectual property.
- 120 Pages
- Business + Money Management, Entrepreneurship
Description
Book Synopsis
In today's fast-paced world, start-ups, scale-ups, and SMEs often find themselves navigating turbulent waters. These "speedboat" businesses, characterized by agility, innovation and limited resources, face unique challenges in securing their business models with adequate IP strategies.
An Cosaert's new book is a groundbreaking guide that equips those small companies with cost-effective tools to turn innovative ideas into scalable businesses, ready to thrive in a competitive landscape.
- A forward-thinking approach to IP instead of a traditional, defensive one;
- Practical, cost-effective tools tailored to startups, scale-ups, and SMEs;
- A shift in mindset--from merely defending to strategically securing intellectual assets--that positions businesses for sustainable growth from the start.
As an essential resource for entrepreneurs looking to transform ideas into thriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
About the Author
An Cosaert is the founder of Scalendi and an experienced professional in innovation, entrepreneurship, and intellectual property. Renowned for her deep knowledge and expertise in technology and innovation, An's focus is on start-ups, scale-ups and SMEs.
A lecturer at the Antwerp Management School, An teaches about future technologies and IP strategies and coaches entrepreneurial students. She is a sought-after speaker at conferences such as ISPIM, LESI, Product Management Festival in Zurich, TechKnow and events on innovation and intellectual property. An also teaches IP strategy at the Innovation Academy of the Chamber of Commerce.
