Seeing Green - by Angel Lance (Hardcover)

About the Book

Seeing Green offers comedic and straightforward entrepreneurial strategies for getting to net-zero carbon dioxide emissions. Angel Lance, a successful CEO, farmer, and self-described "pro-climate impactor," provides a playbook for anyone who wants business success and a future on earth. Lance shares tactics―like throwing corporate retreats on her regenerative Oklahoma farm―that simultaneously benefit companies and the environment. With stories of misadventures in rural America that even nonbelievers will find inspiring, Lance busts stereotypes about the typical "environmentalist" and proves that being green doesn't have to mean deprivation, that sustainability and profitability can go hand-in-hand. Seeing Green empowers people and companies to ride the wave of the ecological economy with productive enthusiasm.

Book Synopsis

Seeing Green offers comedic and straightforward entrepreneurial strategies for getting to net-zero carbon dioxide emissions. Angel Lance, a successful CEO, farmer, and self-described "pro-climate impactor," provides a playbook for anyone who wants business success and a future on earth. Lance shares tactics―like throwing corporate retreats on her regenerative Oklahoma farm―that simultaneously benefit companies and the environment. With stories of misadventures in rural America that even nonbelievers will find inspiring, Lance busts stereotypes about the typical "environmentalist" and proves that being green doesn't have to mean deprivation, that sustainability and profitability can go hand-in-hand. Seeing Green empowers people and companies to ride the wave of the ecological economy with productive enthusiasm.

From the Back Cover

How Industry Influencers, Business Leaders, and All People Can Use Environmentally Conscious Efforts to Make Money and Save the World

In Seeing Green: How to Save the Planet and Profit from Sustainability, visionary CEO, Angel Lance, takes the reader on her entertaining journey to revolutionize the world through environmentally sustainable practices. Driven by multiple passions for environmental stewardship, making a profit, and living life to the fullest, Seeing Green follows Lance's mission to prove, through her own actions, that going green is not an all-or-nothing venture, but instead a shifting ride that can glean you a triple win by improving your life, making your business more profitable, and saving the world. When it comes to being green, you can have your cake and eat it too.

Seeing Green combines environmentalism and business savvy. From starting a garden at work, to transforming a farm from traditional to regenerative; installing solar panels on an off-grid getaway to creating an organization that unites utilities nationally in an effort to decarbonize; sharing ideas with friends about reusable products to presenting to national audiences about environmental initiatives, Seeing Green uses insightful storytelling, witty commentary, and practical tips to guide readers to implementing environmentally conscious initiatives in their homes, businesses, and industries.