SheaMoisture Coconut & Hibiscus Illuminating Hand and Body Scrub - 12oz: Paraben-Free, Sulfate-Free, Contains Coconut Oil
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Guests are saying
The Shea Moisture Coconut Hibiscus Scrub has garnered a mix of admiration and disappointment from guests. Many appreciate its tropical scent, effective exfoliation, and moisturizing properties, making it a delightful addition to their self-care routines. However, the recent reformulation has left some guests longing for the original version, citing a loss of texture and effectiveness. Overall, it remains a popular choice for those seeking a gentle yet effective scrub that leaves skin feeling soft and refreshed.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 928 reviews
effectiveness: 3.68 out of 5
quality: 3.61 out of 5
value: 3.53 out of 5
63% would recommend
149 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2026Verified purchase
(no review title)
The scent is nice and it makes my skin soft however it seems like the formula changed and the new texture is a bit strange and it doesn’t exfoliate as effectively. I have purchased this a couple times in the past and liked it a lot, but I wouldn’t buy this again sadly.
1 reply from SheaMoisture team - 25 days ago
Hi Laish, thank you for sharing your feedback. We are sorry to hear about your experience with your SheaMoisture Coconut & Hibiscus Glowing Radiance Shea Sugar Scrub. We’re committed to delivering high-quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55189452, so that we can address your concerns promptly.
5 out of 5 stars
20 May, 2026
originally posted on influenster.com

Perfect Match
I like the fragrance it leaves on my skin. It has a very good texture and a nice smell. THE AFTERMAT AND PERFORMANCE ARE PERFECT. I REALLY RECOMMENDED THIS CREAM.
5 out of 5 stars
16 May, 2026
originally posted on influenster.com

Recommended the entire line.
[This review was collected as part of a promotion.] After receiving this item, I purchased the entire line. I now have the oil, body wash and body butter. The smell is invigorating. The moisture content is super rich. The moister from the entire line literally last more than 24hrs with no fade. I store it in my shower and it’s bee fine
5 out of 5 stars
12 May, 2026
originally posted on influenster.com

Particles exfoliate gently while leaving the skin
I’ve been loving this SheaMoisture Coconut $Hibiscus Hand & Body Scrub 🥰🥰the scent is sweet and tropical 🏝️ without being overpowering. I like it 🥰
2 out of 5 stars
11 May, 2026
originally posted on sheamoisture.com

A (literally) watered down version of its former s
I have bought the Shea Moisture brand for years, specifically this scrub. It smelled amazing, and was a really good grainy scrub that left my body feeling super soft. I bought the reformulated version and I am so disappointed. It is watered down now and has barely any grit to it that made the old version such a great scrub. I also noticed (since this product has sat in my shower for years) that they have removed the name of Shea Moisture's founder (Sofi Tucker) off the back of the package, and now call her "a pioneering mother of four and entrepreneur". I was so disappointed to see Sofi's name removed -it feels like the company is intentionally trying to distance itself from her origin story which is what made the brand feel special to me in the first place. If you look closely at the reviews and ignore all the incentivized Influenster reviews, you'll see many others agree with me. Due to this and the product change I will be looking for a new scrub/brand as the brand is sadly nothing special anymore.
1 reply from Shea Moisture Consumer Services team - 2 months ago
Hi Jane, We’re sorry to hear about your disappointment with the reformulated scrub. We understand how frustrating it is when a product you’ve trusted for years changes in texture, performance and even its connection to the brand’s heritage. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54887360 we’ll make sure to assist you promptly.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 May, 2026Verified purchase
Changed, and not for the better
I have used this scrub for years. It used to be so good - in addition to the amazing scent it had a "grit" to it that no other scrub matched. They reformulated it - the ingredient list looks less "clean", and now feels watered down and not at all like a good scrub. I am also really bummed because they removed mention of Sofi Tucker's name (inventor of Shea Moisture) on the back of the package, now referring to her as a generic "mother of four and entrepreneur". I don't know why but this really rubbed me the wrong way and left me feeling like the brand is a watered down version of its former self, and not really worth going out of the way to buy anymore. I'm sadly now looking for a new holy grail scrub.
1 reply from SheaMoisture team - 2 months ago
Hi there, we’re sorry to hear that the Shea Moisture Coconut & Hibiscus Illuminating Hand and Body Scrub didn’t meet the quality and experience you’ve come to expect. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54896688 we’ll make sure to assist you promptly.
1 out of 5 stars
27 April, 2026
originally posted on sheamoisture.com

Bring back original formula
This scrub was our family go to it exfoliated and hydrated I use to recommend it all the time. Sadly the new formula ain't it. It doesn't exfoliate and it left my skin feeling extremely dry. Please go back to original formula nothing was wrong with it.
1 reply from Dove Consumer Services team - 2 months ago
We're truly sorry to hear about the issue you've experienced with new formulation. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54763345 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 April, 2026Verified purchase
just awful now
Loved this scrub for years but hate the new formula.
1 reply from SheaMoisture team - 2 months ago
Hi LH, thank you for sharing your feedback. We're sorry to hear you’re unhappy with the new formula, especially after loving this scrub for so many years. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54756415), so we can address your concerns promptly.
1 out of 5 stars
31 March, 2026
NOT ORGINAL!
LISTEN!! This scrub is the only scrub that gets down to business. BUT I’ve been looking everywhere for the original and come to find out the company changed the formula. I will be sticking to tree hut because this not it!!
3 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
(no review title)
This use to be my favorite exfoliator for years. But I recently bought it and realized they changed the formula. Scent smells different, texture is different and it’s less exfoliation than the older formula. It use to feel luxurious now it just feels/smells cheap. Disappointed.
1 reply from SheaMoisture team - 3 months ago
Hi Yari, thank you for sharing your feedback. We're sorry to hear this, and we can imagine how disappointing it must feel when a longtime favorite doesn’t meet your expectations. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54527656), so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
Not exfoliaring anymore
Formula changed. Such a bummer. Use to be more of a real scrub. There’s a lot less sugar in it. It’s really more to hydrate the skin than to exfoliate. Won’t be purchasing again unfortunately.
1 reply from SheaMoisture team - 4 months ago
Hi Dd, thank you for sharing your feedback. We're really sorry to hear that the updated formula isn’t giving you the exfoliating scrub experience you loved. We can imagine how disappointing it is when a favorite product no longer performs the same way. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54413293), so we can address your concerns promptly.
5 out of 5 stars
4 March, 2026
originally posted on influenster.com

So moisturizing!
[This review was collected as part of a promotion.] I love this scrub so much! It smelled great and wasn’t overly coarse like some scrubs can be. It exfoliated well and left my skin so super moisturized. It lasted soooo long & the scent lingered on my skin.
1 out of 5 stars
20 February, 2026Verified purchase
(no review title)
I dislike the new formula intensely. Bring back the old formula.
5 out of 5 stars
5 February, 2026
originally posted on influenster.com

Smells good
[This review was collected as part of a promotion.] A bit thick at first, but thins well on your skin. Smells really good. Leaves my skin feeling soft and extra clean. Cute little container for easy storage.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com

Smells like candy
[This review was collected as part of a promotion.] This smells so yummy! I love that it made my skin feel so clean, I used this mainly on places that I felt was a bit rough and dry, like my elbows and knees and close to my ankles. My skin just feels so smooth after I use this. I don’t use this everyday just weekly.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase
Love product but can't find it anymore
I truly love this product.
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Sugar soft skin
This is one of my favorite sugar scrub as it leaves your skin soft and smelling wonderous!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
Formula Change and Bait-and-Switch Issue with Same-Day Delivery
I am very frustrated with this product and how it is currently listed on Target’s website. The product image and description show the original SheaMoisture Coconut & Hibiscus Illuminating Hand and Body Scrub, but I have now placed two separate same-day delivery orders and received the newer reformulated version both times. This feels like a bait and switch. If the original formula has been replaced, the listing should be updated to reflect that. Advertising the old product while delivering a completely different formula is misleading. The ingredient changes are significant. The original scrub was oil- and butter-based and did not contain water or cleansing surfactants. The new formula adds water and surfactants such as cocamidopropyl betaine, which completely changes how the product performs. Instead of a rich, moisturizing exfoliation, the new version feels gunky, leaves a white residue on my skin in the shower, and does not exfoliate effectively. Most disappointing is the loss of hydration. The original formula left my skin soft and moisturized long after showering. With the new formula, my skin does not feel hydrated at all. Unfortunately, this decline reflects a larger pattern seen after the brand was sold by its original founders, where products originally created for melanated skin and hair are reformulated as they go mainstream, despite the original formulas being the ones that actually worked.
1 reply from SheaMoisture team - 6 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with the SheaMoisture Coconut & Hibiscus Illuminating Hand and Body Scrub. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53658134 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
I’ve used this scrub for years and now the formula has changed. It’s less effective at exfoliating and watered down, it doesn’t smell as nice, and it’s not nearly as moisturizing as the old formula. This wasn’t broken so why fix it?????
1 reply from SheaMoisture team - 7 months ago
Hi, thank you for sharing your feedback. We're really sorry to hear that the new formula isn’t meeting your expectations, especially after you’ve trusted this scrub for years. We completely understand how frustrating it is when a favorite product changes and doesn’t feel the same. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (53440495) so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
Bring back old formula
New formula is ineffective doesn’t scrub, and has a weird texture and consistency. Bring back the old formula!
1 reply from SheaMoisture team - 4 months ago
Hi Merica, thank you for sharing your feedback. We're sorry to hear that the new formula isn’t working for you, your experience and satisfaction truly matter to us. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54416533), so we can address your concerns promptly.