$69.63 sale price when purchased online
$69.99 list price
Target Online store #3991
About this item
Highlights
- Brands have become very important as sources of value and as a means to build value and sustain market position.
- About the Author: DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding.
- 179 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.Review Quotes
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
About the Author
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .43 Inches (D)
Weight: .62 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Advertising & Promotion
Genre: Business + Money Management
Number of Pages: 179
Publisher: Palgrave MacMillan
Format: Paperback
Author: D Jackson
Language: English
Street Date: January 1, 2003
TCIN: 93893665
UPC: 9781349509775
Item Number (DPCI): 247-20-3268
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.43 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.62 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Trending Non-Fiction
$12.54
was $15.38 New lower price
Buy 1, get 1 50% off select books
4.6 out of 5 stars with 9 ratings
$24.50
MSRP $35.00
Buy 1, get 1 50% off select books
5 out of 5 stars with 2 ratings