Starting & Running a Food Truck Business - by Alan Philips (Paperback)

About the Book

"Reprinted and updated from The complete idiot's guide to starting a food truck business"--Cover.

Book Synopsis

Become a mobile food mogul with advice from an industry expert

This book is fully stocked with everything you need to know to join the ranks of foodies-on-wheels. A sure path from start to success with your mobile restaurant, you get:

- A primer on the food truck industry
- The various types of rigs and setups available
- Simple strategies for using social media to promote your food truck
- Essential information on keeping your food, your customers, your employees, and your truck safe
- Sound advice on building your clientele, making your customers happy, and keeping them happy.

About the Author

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University's School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several "pop-up" dining projects in New York City. Philips wrote his first book, The Complete Idiot's Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.