Strategies of Multinationals in Central and Eastern Europe - by Yordanka Chobanova (Paperback)
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About this item
Highlights
- The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
- About the Author: DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy.
- 269 Pages
- Business + Money Management, Development
Description
Book Synopsis
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.About the Author
DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .6 Inches (D)
Weight: .74 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 269
Genre: Business + Money Management
Sub-Genre: Development
Publisher: Palgrave MacMillan
Theme: Business Development
Format: Paperback
Author: Yordanka Chobanova
Language: English
Street Date: August 21, 2009
TCIN: 1005550269
UPC: 9781349311538
Item Number (DPCI): 247-34-1245
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.6 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.74 pounds
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