This is the stuff we use every day. It’s the formula that started it all. People say it smells like summer®. We like that. Whether we’re spending a lazy day at the beach or just hangin’ out, our Original formula is definitely our fav.
Dermatologist tested, this non-comedogenic sunscreen delivers broad spectrum UVA/UVB protection and contains antioxidant-rich Vitamin E
Water-resistant and great for all skin types
Hawaii Act 104 Compliant and made without Oxybenzone, Octinoxate, or Parabens. Gluten and Cruelty Free
Trust The Bum®. What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better
Description
The sunscreen formula that started it all. This moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging. Vegan, Hawaii Act 104 Compliant, Cruelty-Free, Gluten Free, Paraben Free, Oxybenzone & Octinoxate Free, Broad Spectrum Protection, Oil Free, PABA Free, Water Resistant (80 Minutes)
Scent: Scented
Health Facts: PABA-Free, Hypoallergenic, Gluten-Free, Paraben-Free, Oil-Free
Product Form: Lotion
Active Ingredient(s): Homosalate 15%
Sustainability Claims: Cruelty-Free
Includes: Sunscreen
Package Quantity: 1
Beauty Purpose: Sun Protection
SPF: 70
Features: Broad Spectrum Protection
TCIN: 17340830
UPC: 871760000469
Item Number (DPCI): 037-11-0640
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
• helps prevent sunburn • if used as directed with other sun protection measures, (see directions) decreases the risk of skin cancer and early skin aging caused by the sun
Directions
Directions
• shake well before use
• apply liberally 15 minutes before sun exposure
• reapply:
• after 80 minutes of swimming or sweating
• immediately after towel drying
• at least every 2 hours
• children under 6 months of age: ask a doctor Sun Protection Measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including:
• limit time in the sun, especially from 10 a.m.-2 p.m.
• wear long-sleeved shirts, pants, hats and sunglasses
Warnings
For external use only
Do not use on damaged or broken skin
When using this product keep out of eyes. Rinse with
water to remove.
Stop use and ask a doctor if rash occurs
Keep out of reach of children. If swallowed, get medical
help or contact a Poison Control Center immediately.
Shipping details
Estimated ship dimensions: 6.69 inches length x 2.87 inches width x 2.08 inches height
Estimated ship weight: 0.68 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: is this scented? i want a full body sunscreen that is unscented. pls help. thanks
submitted by soha - 4 months ago
A: This lotion is scented. We'd recommend checking out our mineral line for an unscented option.
- xo, SB
submitted bySun Bum Team - 4 months ago
Brand expert
Q: What does this smell like?
submitted by Kristen - 2 months ago
A: Summer! With some coconut and banana too ;) xo, SB
submitted bySun Bum Team - 2 months ago
Brand expert
Q: Is this sunscreen oil-free?
submitted by sdfghjk - 5 months ago
A: Hey there! Our Original and Mineral Line of sun care products are all non-comedogenic, so they are oil free and won't clog pores! xo, SB
submitted bySun Bum Team - 3 months ago
Brand expert
Q: Is this a chemical or mineral sunscreen?
submitted by bobcat - 1 year ago
A: Great question! The Sun Bum Original Sunscreen Lotion SPF 50 is a chemical sunscreen, utilizing active ingredients such as Avobenzone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year ago
Brand expert
Q: Is this sunscreen ok for a 7 year old?
submitted by Sfrisvold - 2 years ago
A: Hey! Absolutely, we hope your little one loves it :) xo, SB
submitted bySun Bum Team - 2 years ago
Brand expert
Q: Can I put this on my face ???
submitted by Jen - 2 years ago
A: Hey Jen,
The Sun Bum Orginal Sunscreen lotion SPF 70 is designed for the body! We recommend checking out the Sun Bum Face Lotion - SPF 70 for the face! For all your future beauty questions, get real-time answers using the "Chat with a Virtual Beauty Consultant" button, found on every product page.
submitted byTarget Beauty Consulting - 2 years ago
Brand expert
Q: Can I put this on my face
submitted by Jen - 2 years ago
A: Hey Jen,
The Sun Bum Original Sunscreen lotion SPF 70 is designed for the body! We recommend checking out the Sun Bum Face Lotion - SPF 70 for the face! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years ago
This sunscreen is highly praised for its pleasant scent, effective sun protection, and smooth application. Guests appreciate its reef-safe formula and the fact that it doesn't leave a white residue on the skin. Many find it suitable for sensitive skin, making it a go-to choice for outdoor activities. However, some guests have reported issues with staining clothes and allergic reactions. Overall, it stands out as a reliable option for sun protection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
528 star ratings
4.7 out of 5 stars with 528 reviews
blends in easily
4.5 out of 5
blends in easily: 4.46 out of 5
effectiveness
4.2 out of 5
effectiveness: 4.21 out of 5
quality
4.0 out of 5
quality: 4.03 out of 5
value
4.0 out of 5
value: 4 out of 5
65% would recommend
41 recommendations
5 out of 5 stars
15 June, 2026
originally posted on sunbum.com
love the on brand sunbum
love the on brand sunbum smell , that it’s reef safe and wearable without a oily film
Carley B.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 June, 2026Verified purchase
Ruins clothing when laundered
Does it work, yes. HOWEVER, it ruins clothes when laundered. My husband's white tees, a light covered swim cover up, and 2 lighter colored tank tops (light blue and light green) have turned ORANGE when laundered. I'd say almost $100 in clothing ruined.
Midwestmama
blends in easily
3.0 out of 5
blends in easily: 3 out of 5
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 May, 2026Verified purchase
(no review title)
love how this is the first sunblock that didn't make my skin feel dry.
Rebekah
blends in easily
5.0 out of 5
blends in easily: 5 out of 5
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 March, 2026
originally posted on sunbum.com
Just subscribe on autoship already!
I keep this on autoship! There is no sunscreen on the market that smells as good and works as well. I love how well it absorbs - no leftover white residue.
Michelle B.
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 March, 2026Verified purchase
Cautious
Serious allergic reaction. Face swelling and hives for days. I wouldn’t even give it a star but I had to in order to submit my review.
Sam
Did you find this review helpful?
5 out of 5 stars
13 August, 2025
originally posted on sunbum.com
Love the products I have
Love the products I have sensitive skin and burn easily, this sunscreen works. I also use the hair sun protection so my scalp doesn’t burn and get hair protection. I am covered from the head to toe. The face tinted moisturizer works well also.
Belinda D.
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5 out of 5 stars
9 August, 2025
originally posted on sunbum.com
Great coverage, moisturizing without making
Great coverage, moisturizing without making you feel like a Butterball turkey! No breakouts and not overly scented. Great absorption and no tacky feeling. Love it. Oh, and no burns!😁
Katherine P.
Did you find this review helpful?
5 out of 5 stars
18 June, 2025
originally posted on sunbum.com
I would like for you
I would like for you to sell your SPF 70 lotion and SPF 70 spray in stores.
Cindy C.
1 guest found this review helpful. Did you?
5 out of 5 stars
18 June, 2025
originally posted on sunbum.com
Great product! The only places
Great product! The only places I burned were the ones I missed putting your sunscreen on!
Lisa R.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 June, 2025Verified purchase
I doused my family in this 35 minutes before even stepping outside, then also reapplied and we are all extremely burnt. Would not happen with our other sunscreens for half the price.
Smells great - doesn't protect from the sun
Ash
blends in easily
5.0 out of 5
blends in easily: 5 out of 5
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
13 May, 2025
originally posted on sunbum.com
Love my sunbum! Works great
Love my sunbum! Works great on my sensitive skin .
Mabel B.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 May, 2025Verified purchase
New pore-clogging formula
Used to like it a lot for body AND face, but they changed the formula and now it breaks out my face. It was very convenient using the same product for face and body, so this is disappointing.
Hey
blends in easily
4.0 out of 5
blends in easily: 4 out of 5
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 March, 2025Verified purchase
Great Protection. Even in Hot Mexico Sun
We used this for my shoulders and kid's face & shoulders underneath an all-over 50 spray while on Spring Break in Mexico. It absorbs well and doesn't leave a white cast at all. My son was in the pool all day, so we were sure to re-apply every hour or two. No sunburns all week, even in the super-intense sun.
Patty
blends in easily
5.0 out of 5
blends in easily: 5 out of 5
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 February, 2025Verified purchase
Protects and smells great!
I feel like I got decent protection, plus it smells divine! It does feel a bit oily/greasy like it’s sitting on top of your skin. You will leave residue on things, but that doesn’t bother me so much as long as it works.
thewanderingwonder
blends in easily
3.0 out of 5
blends in easily: 3 out of 5
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
9 February, 2025
originally posted on sunbum.com
Love the product. But, unfortunately
Love the product. But, unfortunately it seems in my last two boxes they have been coming in dirty. I have to wipe it down.
Elizabeth D.
Did you find this review helpful?
5 out of 5 stars
18 January, 2025
originally posted on sunbum.com
Perfect for our week in
Perfect for our week in Grand Cayman. So happy it’s reef safe. We used 70,50 and mineral face tinted 30. No burns. Goes on smooth and blends in. Thanks, Sun Bum!
Carol K.
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 December, 2024Verified purchase
Smells good
The only sunscreen my kids don’t mind the smell!
Mamato4
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
blends in easily
5.0 out of 5
blends in easily: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
15 November, 2024
originally posted on sunbum.com
I’ve used this for years.
I’ve used this for years. As a fair skinned Cali beach loving woman, this my go to whether I’m doing sprints between lifeguard stations or gardening all day
BECKY D.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 October, 2024Verified purchase
My new favorite
It smells yummy and doesn’t leave a white overcast. It also doesn’t make my eczema flare up like other sunscreens do
Candy eater
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
blends in easily
5.0 out of 5
blends in easily: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
6 September, 2024
originally posted on sunbum.com
Hello - the sunblock works
Hello - the sunblock works well. The bottle I received the cap on the bottle does not have a slit on it so I need to take the cap off and pour out the sunblock out of the large hole. This leads to spillage if not careful. Defective cap.
