$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- works like a mascara, nourishes like a serum
- with Platinum Lash Serum Cocktail: for healthier-looking lashes
- bristle brush stirs up extreme volume, length & curl
- 16-hr longwear & sweatproof
- 24-hr flake-free & smudge-proof magic
- 100% saw fuller, lifted, volumized & curled lashes*
- vegan & cruelty
Description
This mascara works like a serum with the Platinum Lash Serum Cocktail: biotin, peptides, green tea & nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length & curl with 16-hr wear, 24-hr flake-free, smudge-proof magic & 100% saw lifted, fuller lashes*!
*based on a consumer panel study of 33 subjects
*based on a consumer panel study of 33 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing
Net weight: 22.5 Grams
Features: Smudgeproof, Dermatologist Tested, Ophthalmologist Tested, Long Lasting, Non-Flaking
TCIN: 94233037
UPC: 197689022437
Item Number (DPCI): 342-02-7864
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.827 inches length x 1.024 inches width x 4.646 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to create voluminous and long lashes while others have experienced issues with clumping and flaking. The unique serum formula is a highlight, providing nourishment alongside cosmetic benefits. Guests appreciate the smooth application and the brush design, although some find it challenging to use. Overall, it offers a promising option for those seeking enhanced lash appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 170 reviews
Love it!
5 out of 5 stars
- 5 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Really like this mascara even tops the original! The travel size the brush doesn’t get quite wet enough but it’s a good formula.
Pretty good
4 out of 5 stars
Carol L. - 9 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I've used so many iterations of the lights camera lashes mascara. This is fine, good pigment and definition. . my favorite was the waterproof gold one though. It would be great if they made this one waterproof.
Love it
5 out of 5 stars
Jenny K. - 23 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this lengthening mascara in a travel friendly size
Great mascara
5 out of 5 stars
Brandi S. - 24 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this mascara. Makes my lashes look good and doesn't flake.
Love It! Natural Look.
5 out of 5 stars
Jill C. - 25 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This emphasizes my lashes without looking over the top so I like it for daytime casual looks. I love that it has moisturizing ingredients.
Prefer the Purple Tube
4 out of 5 stars
Allison B. - 26 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is fine and looks nice but I still prefer the original tartlette purple tube mascara. I have not noticed a difference with the serum but I have not probably used it enough.
Mascara Magic
5 out of 5 stars
Dana L. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is excellent I love the length and coverage I’m getting
Mascara
5 out of 5 stars
Barbara M. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] All of Tarte mascara products are amazing 😍 just pick your pleasure and enjoy 😊
Would not recommend
2 out of 5 stars
Karin W. - 3 months ago
originally posted on tartecosmetics.com
Mascara left clumps and specks at the ends of lashes.
Love it.
5 out of 5 stars
C F. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] The best mascara ever.
I'm in love!
5 out of 5 stars
ANGEL M. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This mascara is great! I was influenced via social media (lol) and I LOVE it. Great quality, longer lashes--money well spend!
Absolutely love this!
5 out of 5 stars
Candice C. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this so much! I cannot wait to get the full size one in the mail and I want it in Brown also!
Great volume and length - Perfect size
5 out of 5 stars
Trudy B. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I tried this mascara, because it was on sale. This smaller size was perfect to try the product. I actually love it and bought more, for travel, and in the full size. It definitely gives more volume and length to my lashes. I thought the tubing mascara was my fave, but this may have replaced it.
No For Me
3 out of 5 stars
Suzanne M. - 4 months ago
originally posted on tartecosmetics.com
It is too clumpy for me. It doesn’t glide on my eyelashes. I do like the serum and mascara combination idea
love this mascara
5 out of 5 stars
Nancy V. - 4 months ago
originally posted on tartecosmetics.com
This is my favorite mascara. But please bring back the easy on eye pencil.
The One You've Been Looking For
5 out of 5 stars
Joan M. - 4 months ago
originally posted on tartecosmetics.com
Totally impressed. Love the thickening and lengthening. The brush is great, let's me get into the corners. No flaking during the day and comes off easily with non-oily eye makeup remover. I had been a loyalist of another brand, didn't think it could be topped and I tried so many unsuccessfully. This one managed to top it and I'm hooked.
Did not like this mascara
1 out of 5 stars
Cindee M. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This did not work for me. Weighs my lashes down and clumps. I will stick with the XL tubing mascara, it’s amazing.
Seen lashes
5 out of 5 stars
Kimberly C. - 4 months ago
originally posted on tartecosmetics.com
This is my favorite mascara that I’ve ever used. My lashes have never been more seen!
Blown away
5 out of 5 stars
Cindy M. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] The older I get the less lashes I have and it's hard to get any type of mascara to look good on my sparse lashes but this mascara blew me away! It gave me volume and mimicked fullness to what little lashes I do have and they ended up looking incredible! The formula is not goopy and stayed on flawlessly all day. I am beyond impressed and have found my forever mascara.
Love it BUT ….
4 out of 5 stars
Briana O. - 5 months ago
originally posted on tartecosmetics.com
Love it but it looks and feels dry once the product dries. I was expecting a smoother silky look. The wand is nice and helped evenly spread my lashes.