$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing, lengthening & lifting
- Long-wearing with 12-hour curl
- Buildable formula with ultra black pigments never clumps
- 83% natural origin ingredients, including nourishing Olive Wax
- Tapered brush with crown tip grabs and coats every lash
- Safe for sensitive eyes & contact lens wearers
- PETA approved, vegan, cruelty-free and ophthalmologist tested
- Clean formula free of Parabens, Carbon Black, and Bees Wax
Description
Combining over 25 years of expertise in mascara innovation with clean beauty science, we created your holy grail volumizing, lengthening, and curling mascara that also happens to be clean, non-toxic, and vegan. This long-wearing, volumizing mascara gives you insanely thick, lusciously long and gravity-defying lashes with 12-hour curl. Clinically proven results so unbelievably good, it lives up to its name—Greatest Lashes of All Time.
Clinically Proven:
100% instantly saw longer lashes*
100% saw more defined lashes*
97% saw instant volume*
97% saw base to tip curl*
100% said this mascara was easy to remove*
12-hour curl**
*32-person, 2-week consumer study
**based on a scientifically controlled study
Clinically Proven:
100% instantly saw longer lashes*
100% saw more defined lashes*
97% saw instant volume*
97% saw base to tip curl*
100% said this mascara was easy to remove*
12-hour curl**
*32-person, 2-week consumer study
**based on a scientifically controlled study
Trial/Mini/Travel Size: Yes
Suggested Age: 14 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing, Thickening
Net weight: .2 fl oz (US)
Features: Built-In Brush, Long Lasting, Ophthalmologist Tested, Non-Clumping, Conditioning, Lightweight
TCIN: 94285094
UPC: 197382800011
Item Number (DPCI): 342-02-7608
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), ci 77499 (iron oxides), hydrogenated olive oil stearyl esters, alcohol denat, copernicia cerifera cera (copernicia cerifera (carnauba) wax), oryza sativa bran cera (oryza sativa (rice) bran wax), rhus succedanea fruit cera (rhus succedanea fruit wax), palmitic acid, euphorbia cerifera cera (euphorbia cerifera (candelilla) wax), propylene glycol, stearic acid, synthetic wax, acacia senegal gum, amino methyl propanediol, c18-36 acid triglyceride, polyvinyl alcohol, polyvinyl stearyl ether, phenoxyethanol, panthenol, vp/va copolymer, chlorphenesin, ethylhexylglycerin' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.15 inches width x 3.88 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 147 reviews
100% would recommend
5 out of 5 stars
Lulu - 1 month ago
originally posted on http://www.ulta.com
Honestly almost everything from this brand is amazing. I don't usually write reviews about mascara as I always have mixed feelings; but this one is definitely worth every penny. My lashes look great and I get so many compliments! No fall out at all
I would buy this again for sure!
5 out of 5 stars
Julie - 2 months ago
originally posted on http://www.ulta.com
I really liked the product. I am 58 and don't have much for lashes these days, it worked great and just love it.
Lashes
5 out of 5 stars
Gina - 2 months ago
originally posted on http://www.ulta.com
This mascara gives fluttery, lifted lashes with zero clumps. The brush separates beautifully, and it layers well without flaking or smudging. It gives that fresh, wide-eyed look — perfect for everyday wear but easy to build for more drama. My lashes felt soft, not crunchy, which is always a plus.
Buy this mascara for that long lash effect 😉
4 out of 5 stars
Yeli - 2 months ago
originally posted on http://www.ulta.com
I love how volumizing this mascara leaves my lashes!! 🥰 NO CLUMPS HERE 😜 It starts to smear (only when I'm in hot places) ☹️
Had high hopes
1 out of 5 stars
Deanna - 2 months ago
originally posted on http://www.ulta.com
Bought this on a whim, but had hugh hopes that it would hold up to the reviews. Literally the WORST mascara I have ever used! My lashes clumped together looking like tarantula legs and then started flaking off within an hour after application. All day long the clumps were falling in my eyes. Immediately went in the garbage when I got home after work.
Raccoon Eyes
2 out of 5 stars
Jenny - 3 months ago
originally posted on http://www.ulta.com
This product goes on great, no clumping, separates the lashes beautifully, but by mid-day it's already smudging.
The actual best
5 out of 5 stars
SunnyD - 3 months ago
originally posted on http://www.ulta.com
Thank you so much for not false advertising. This stuff is literally the greatest of all time the goat in mascara I only had to apply two coats and my lashes are massive.
looks amazing, but not for long.
3 out of 5 stars
LA - 4 months ago
originally posted on http://www.ulta.com
this mascara made my lashes look really pretty but it doesnt stand the test of time. it does not smear, but it does flake.
A ton of volume!
4 out of 5 stars
Bianka - 4 months ago
originally posted on http://www.ulta.com
I really really like this product, it's really black and gives me a lot of volume but the only thing I would change Is making it so it doesn't flake as easy. Otherwise it's amazing!
Disappointment
3 out of 5 stars
emmiD - 4 months ago
originally posted on http://www.ulta.com
I received this travel size in a bonus package and then a second one I purchased. Both applied smoothly but looked thin on my lashes, a barely there coverage. WhenI tried to build with a second application, it started clumping on my lashes. Then I noticed that the mascara became flaky after five or six hours. I thought the problem was that the freebie was old, so I tried the purchased one. Nope, it was the product. This mascara is not for me.
Wanted to love
3 out of 5 stars
Olivia - 4 months ago
originally posted on http://www.ulta.com
Was pleasantly surprised by this mascara, ready to use from the start, unlike some mascara that are too wet for a couple days when they're new. Did a great job and lasted throughout the day, however gave me a bad sty after a couple days of using.
The best I've ever used!
5 out of 5 stars
Anna - 4 months ago
originally posted on http://www.ulta.com
I have super straight lashes ive tried so many mascara in my life. Let me tell you this is by far the best i have ever used! Will be my forever purchase!
It's a no from me :(
1 out of 5 stars
KB - 5 months ago
originally posted on http://www.ulta.com
I bought a trial size after hearing an influencer gush about it- but I just found it dry, flaky and hard to spread on my lashes…. Was really disappointed.
My new go to mascara
5 out of 5 stars
Jess - 5 months ago
originally posted on http://www.ulta.com
This is the only mascara that does not irritate my eyes after trying plenty of vegan/clean brands. It cleans off well and doesn't clump.
Not that great
2 out of 5 stars
Kim - 6 months ago
originally posted on http://www.ulta.com
You need 30 coats to get any volume. Do not recommend
Best Mascara
5 out of 5 stars
Sarah - 6 months ago
originally posted on http://www.ulta.com
I was very impressed with this product! I am a mascara snob and have tried virtually every trending mascara out there. Randomly saw this one in store and tried it. It has become my favorite. Lengthens and thickens. Easy to wash off, really recommend! Give your lashes at least 30 seconds in between coats to get more length and thickness!
Fantastic mascara!
5 out of 5 stars
MJ - 6 months ago
originally posted on http://www.ulta.com
Love this mascara! there is no clumping, flaking or smudging. I have sensitive eyes and this does not make them itch!
Game Changerrrr!!!!
5 out of 5 stars
Beckyyy - 6 months ago
originally posted on http://www.ulta.com
Honestly i dont write many reviews but this product is so good that i had to share! Im VERY picky with my mascaras and ive been on the hunt for a smudgeproof and longlasting mascara that would help my poor short lashes. Ive been out all night and it still looks so fresh! This is my holy grail now. I bought the mini first to test it out and im definitely going back for a full size.
looks like false lashes!
5 out of 5 stars
Tam - 6 months ago
originally posted on http://www.ulta.com
This mascara is an alternative to false lashes. super black, length is insane and good volume. I always use a primer under mascara to prevent flaking.
looks like false lashes!
5 out of 5 stars
Tam - 6 months ago
originally posted on http://www.ulta.com
This mascara is an alternative to false lashes. super black, length is insane and good volume. I always use a primer under mascara to prevent flaking.