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tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty
$15.00
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About this item
Highlights
- works like a mascara, nourishes like a serum
- with Platinum Lash Serum Cocktail: for healthier-looking lashes
- bristle brush stirs up extreme volume, length & curl
- 16-hr longwear & sweatproof
- 24-hr flake-free & smudge-proof magic
- 100% saw fuller, lifted, volumized & curled lashes*
- vegan & cruelty
Description
This mascara works like a serum with the Platinum Lash Serum Cocktail: biotin, peptides, green tea & nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length & curl with 16-hr wear, 24-hr flake-free, smudge-proof magic & 100% saw lifted, fuller lashes*!
*based on a consumer panel study of 33 subjects
*based on a consumer panel study of 33 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing
Net weight: 5 Milliliters
Features: Smudgeproof, Dermatologist Tested, Ophthalmologist Tested, Non-Flaking, Long Lasting
TCIN: 94233037
UPC: 197689022437
Item Number (DPCI): 342-02-7864
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.74 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.5 out of 5 stars with 1069 ratings
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes while providing a smooth application. Guests appreciate its lightweight formula that enhances natural lashes without clumping or flaking. However, some have experienced issues with the product drying out quickly or being too wet, leading to clumping. Overall, it offers a good option for those seeking a reliable mascara for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 278 reviews
1 out of 5 stars
2 December, 2025
originally posted on tartecosmetics.com
Terrible
Probably the worst mascara I have tried. I love tarte but this gives tarantula lashes with just one coat. I wanted to love it but just can’t!
4 out of 5 stars
20 November, 2025
originally posted on http://www.ulta.com
Looks great on natural lashes!
Looks great in my natural lashes. Adds volume and width. Just wish it woukdnt smear so easily. Geels like everytime i turn around, there is a black smudge under my eye ;(
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com
Lived up to description!
This product does what it stated would. Love the look get with my natural lashes! Kudos
5 out of 5 stars
8 November, 2025
originally posted on http://www.ulta.com
love this mascara
It truly makes my lashes appear so much longer - I am happy with this purchase! Thanks
2 out of 5 stars
29 October, 2025
originally posted on tartecosmetics.com
Original is better
Clumpy & too hard to get off, stick with the original purple lights camera lashes.
5 out of 5 stars
10 October, 2025
originally posted on tartecosmetics.com
Amazing
I love this mascara! It builds without clumping and lashes look fuller!
5 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com
Great Mascara
Very good mascara. Great for layering.
5 out of 5 stars
24 September, 2025
originally posted on tartecosmetics.com
My favorite mascara
My go to mascara. Leaves lashes full and luscious. No flaking!!!
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com
I love this product!!!!!!
This mascara is amazing. It doesn't clump! I will continue to keep purchasing it again and again!!!!!!
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com
Best Masacara I've used
Im not sure why its has gotten some bad reviews. I have tubes of mascara in my makeup box. This is by far the best. After applying it looks like I had lash extensions. Im heading to Ulta now to get some more. I get lots of compliments on my lashes.
4 out of 5 stars
18 September, 2025
originally posted on http://www.ulta.com
I would buy this again!
I saw Jeffree Star try this and loved how it looked. So I was influenced and tried it.
5 out of 5 stars
8 September, 2025
originally posted on tartecosmetics.com
So good for straight lashes
I have short, straight lashes and have had such a hard time finding a mascara that does anything for me. This is the one!! I definitely see a difference in my natural lashes, and they stay long and curled even once my mascara dries (which NEVER happens with others!) No more fake lashes for me.
2 out of 5 stars
29 August, 2025
originally posted on tartecosmetics.com
Threw it away
This mascara didn’t work for me at all. It goes on extremely wet and thick, straightening my just-curled lashes and clumping.
2 out of 5 stars
29 August, 2025
originally posted on http://www.ulta.com
Threw it away
This mascara didn't work for me at all. It goes on very wet and thick, straightening my just-curled lashes and clumping.
4 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com
8 months
Been wearing this on and off for 8 months and every time I pick it up again I feel bad for ever stopping its usage def with repurchase its amazing
5 out of 5 stars
22 August, 2025
originally posted on http://www.ulta.com
I love this mascara a lot!
Very good product. Makes my lashes look fuller and longer. My lashes are very thin and short and barely noticeable and using this mascara really brings out my lashes. I recommend this mascara Lights, Camera Lashes
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
I would definitely buy this product again and again
I love it
5 out of 5 stars
17 August, 2025
originally posted on tartecosmetics.com
Love
Lifted my lashes to the heavens and made them look so long
2 out of 5 stars
7 August, 2025
originally posted on http://www.ulta.com
Great look, but flakes ruin it
The flakiness of this product ruins it for me. It provides full lashes, but the great look isn't worth getting flakes in my eyes and all over my makeup bag.
3 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
Great mascara---but it flakes
Love the lengthening. Love the volume. Brush works great. But it flakes. More by the end of the day, but still. All over the place. Really too bad. .