If you want to fall in love with the idea of love, listen to "Lover" by Taylor Swift. You do not need an actual lover (ha) to experience this type of joy because Taylor presents all the different types of love: heartbreak ("Cruel Summer"), being in love with your soulmate ("Paper Rings"), parental love ("Soon You'll Get Better"), yourself ("Daylight") while having an upbeat tune to each of them. And with the exclusive Target bundle, you can see the experiences described in Taylor's diaries (yes, she has MULTIPLE diaries) literally fly off page into the songs, you can see the album's photoshoot (taken by the wonderful Valheria Rocha), have pink, blue, and purple on the CD for the lover aesthetic, and have your own journal entries (who knows, maybe one of those entries will be the next top hit).
The album itself is pretty solid, although it's not as good as 1989. There's definitely some filler tracks that really go nowhere. The real disappointment is the deluxe edition's packaging, though. The cover is simply a card stock (think of a free notebook you'd get from a random business at a trade show), rather than a nice hardcover, and so it just generally feels cheaper. Although it's interesting to read through Taylor's notes, it reads as an afterthought, and is only brief skims (encouraging you to collect them all for more album sales). The CD itself is also only housed in cut pouch in the card stock, with absolutely no protection for the disc, so my CD was already scratched the moment I tried to remove it from the sleeve. It just feels like they really cheapened out on arguably the biggest release of the year. I'd honestly recommend just getting the standard jewel case or digital download, you're not missing out on anything if you don't get this.