MAXIMUM HYDRATION FOR NATURAL HAIR: Get the beautiful hair you desire with our Butter Cream Daily Moisturizer. Uses Shea butter to lock in moisture from the root to the tip of every strand of hair.
PROMOTES HAIR GROWTH: This everyday moisturizer has Vitamin E oil to encourage hair growth while preventing hair loss. It does this by enabling better blood flow to the scalp. IMPROVES SHINE AND SOFTNESS: Due to the Vitamin E oil and Cocoa butter being used directly on the hair it begins to condition the hair making it more lustrous and stronger than ever.
REDUCES FRIZZ AND FLY-AWAYS: Our butter cream reduces frizz by smoothing the hair's cuticle, adding natural shine and softness without leaving the hair greasy or heavy.
GREAT FOR STYLING: Can also be used as a setting cream to create soft, smooth and shiny two strand twist and twist-outs.
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Natural
Products that have an unqualified or qualified on-pack marketing claim for natural.
Contains Vitamin C
Contains Vitamin C.
Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.
See how we make shopping for wellness even easier.
This is soo good for my 4c curls and my hair felt so moisturized after using it. Is now three days later and my hair still feels very soft to the touch!
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
Great cream
5 out of 5 stars
Would recommend
Sophia - 2 months ago, Verified purchaser
My hair loves this cream. Completely hydrates my hair.
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
Did you find this review helpful?
Great product for hair that needs moisture and hydration
5 out of 5 stars
Would recommend
Audi - 3 months ago
At first I was swayed because of the price, but out of all the products i’ve tried, from Shea Moisture, to Creme of Nature, to Mielle, this is the only thing that actually kept moisture in my hair once it dried 🥹. Usually with other products my hair just feels dry and brittle. This is great for people who don’t need as much protein, but more moisture in their hair, and is great for people who need to moisturize their hair daily.
4.0
value
out of 5
value: 4 out of 5
4.0
effectiveness
out of 5
effectiveness: 4 out of 5
4.0
quality
out of 5
quality: 4 out of 5
1 guest found this review helpful. Did you?
Junk
1 out of 5 stars
Would not recommend
Dr S - 3 months ago, Verified purchaser
This is a gooey, gummy junk. I had to re-shampoo my hair three times to get all this mess out. What a waste of time and money. If I could give you zero stars, I would.
1.0
value
out of 5
value: 1 out of 5
1.0
effectiveness
out of 5
effectiveness: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?
AMAZING!!!
5 out of 5 stars
Would recommend
Cheap - 3 months ago, Verified purchaser
This is a gift from God!!!!!!! Leaves your hair feeling amazing and smells so good. ✨✨✨definitely recommend
5.0
quality
out of 5
quality: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
THANK GOD FOR THIS HIAR PRODUCT!
5 out of 5 stars
Would recommend
Missing parts - 5 months ago, Verified purchaser
This is the best hair product I have used that is natural and works great in curly hair. It has a natural gel finish to it that I like.
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Creamy texture and is noticeably moisturizing!
5 out of 5 stars
Would recommend
Lottalux - 10 months ago, Verified purchaser
My daughter has long ans thick hair. This provides slip and is really moisturizering. Our summers are full of swimming so this should help counter the potential dryness that usually happens at the end of the summer.
3 guests found this review helpful. Did you?
Doesn't work for me
3 out of 5 stars
Would not recommend
Honey Glazed - 1 year ago, Verified purchaser
I bough this product for the 2nd time and it still doesn’t work with my hair. I always see flaking when I use it and my hair is still dry. It smells good though.
3.0
quality
out of 5
quality: 3 out of 5
3.0
value
out of 5
value: 3 out of 5
2.0
effectiveness
out of 5
effectiveness: 2 out of 5
6 guests found this review helpful. Did you?
I will be discarding this product
1 out of 5 stars
Would recommend
Yolanda - 1 year ago, Verified purchaser
I wanted to like this because it says natural but it just didn’t do it for me. Once my hair dried, this product made it extremely hard. I’m not sure if I added to much but it’s a NO for me.
1.0
value
out of 5
value: 1 out of 5
1.0
effectiveness
out of 5
effectiveness: 1 out of 5
5 guests found this review helpful. Did you?
Holy Grail
5 out of 5 stars
Would recommend
Perfect Snack Bowls - 1 year ago, Verified purchaser
Definitely Works For 4c Type Hair
7 guests found this review helpful. Did you?
Healthy Hair Staple
5 out of 5 stars
Would recommend
Flawhs - 1 year ago, Verified purchaser
Soooo moisturizing and slicks my medium length/medium porosity/high density 3c hair into a bun very easily while maintaining softness and shine! Way better than using drying gels that make hair hard and crunchy with no moisture. Definitely a must try for buns, twists, and braid outs! Thick, so a little goes a long way
5.0
value
out of 5
value: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
Absolutely... get it
5 out of 5 stars
Would recommend
Croch - 1 year ago, Verified purchaser
Never had a daily moisturizer hold me hair in place like this does. And detangles… yes indeedy.
5.0
value
out of 5
value: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?
Words Cannot Explain!
5 out of 5 stars
Aj - 1 year ago, Verified purchaser
I have 4a hair and my hair is hard to please. It doesn't like thick oils, like avocado, but it doesn't take well to Grapeseed oil either. I live in the NE, so I need good moisture during the hard winter months. Most creams are too light or too heavy, but this one is a game changer for my hair care regime. The texture isn't hard like natural shea butter, but it moisturizes my hair like it (it has shea in it). It leaves my hair moisturized and bouncy and it mixes well with other products. I really love this butter cream, fan for life.
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
Like butter Baby
5 out of 5 stars
SPB - 1 year ago, Verified purchaser
The BEST hair mositurizer! Will make any hair type soft as butter.
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Initially was good however...
3 out of 5 stars
Would not recommend
Traci - 1 year ago, Verified purchaser
I initially liked this product however after a month or so I noticed that it was leaving a residue in my son’s hair. It smells good and I typically like TGIN products however this one misses the mark
2.0
effectiveness
out of 5
effectiveness: 2 out of 5
2.0
value
out of 5
value: 2 out of 5
3.0
quality
out of 5
quality: 3 out of 5
4 guests found this review helpful. Did you?
TGIN moisturizer
5 out of 5 stars
Would recommend
Victoria - 1 year ago, Verified purchaser
I love the way that it makes my hair feel. It is softer and more manageable.
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
Amazing
5 out of 5 stars
Would recommend
Keri - 1 year ago, Verified purchaser
This product is AMAZING! The Shea Butter does a wonderful job of moisturizing my curls and smells wonderful. I can get 3-4 days out of a wash & go with zero crunch!
5.0
quality
out of 5
quality: 5 out of 5
5.0
effectiveness
out of 5
effectiveness: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Missed the Mark
1 out of 5 stars
Would not recommend
TargetShopper - 1 year ago, Verified purchaser
I previously would use the Miss Jessie's Leave in Conditioner which would do wonders in my hair but had to get something different due to it being out of stock at my local Tqrget for weeks and I needed a substitute for my hair. It was good at first but I felt like my hair was still dry and unmoisturized when it dried. It just didn't compare to the previous product that I previously used
1 guest found this review helpful. Did you?
Product residue
2 out of 5 stars
Would not recommend
Maya - 1 year ago, Verified purchaser
The moisture the product give us good but it definitely has been leaving a residue on my hair. I thought it was the combination of products that didn’t work but I stopped using anything with it and it still makes the white residue on my hair.
3.0
value
out of 5
value: 3 out of 5
2.0
quality
out of 5
quality: 2 out of 5
2.0
effectiveness
out of 5
effectiveness: 2 out of 5
34 guests found this review helpful. Did you?
Hair
5 out of 5 stars
Would recommend
LalaB - 1 year ago, Verified purchaser
This product is wonderful for my naturally curly hair.