The Design Thinking Workbook - by Cj Meadows & Charvi Parikh (Paperback)

About the Book

After years of research and practice in Design Thinking, CJ Meadows and Charvi Parikh have distilled their expertise into this definitive guide for making the most of this approach for business growth and problem-solving.

Book Synopsis

Design Thinking (DT) is popular in corporate innovation and start-ups alike for helping people to craft fresh, new solutions to today's challenges and develop underlying skills in high demand in tomorrow's economy: creativity, critical thinking, collaboration, insight, empathy, experimentation, and more.

After years of research and practice in Design Thinking, CJ Meadows and Charvi Parikh have distilled their expertise into this definitive guide for making the most of this approach for business growth and problem-solving. In The Design Thinking Workbook, they guide you through the essential skills that underlie DT, and introduce the tools, techniques and processes that empower you to immediately apply DT to real-world situations. Their experiential, exercise-driven, and visual approach, awakens that part of the brain that draws, designs, and dreams.

Anyone can be a Design Thinker. Businesspeople, policymakers, educators, social entrepreneurs, and others can use DT to solve problems, develop creativity, and design new solutions that make life easier and businesses more productive.

Review Quotes

A must-have quick reference for innovators across the globe! As a designer, I'm impressed with this intriguing, excellently scripted collection of carefully-crafted modules. It's thorough and worthwhile. Introducing skills and techniques before the DT process was a master stroke.

--Jimmy Mistry, Designer, Hotelier, and Founder of Della Leaders Club

This is a great toolkit! A thorough and practical book that will help guide you through the methods, tools and practice of design thinking for those unfamiliar or in need of a boost to help solve today's wicked problems.

--Pete Overy, Co-Founder and Managing Director, Agency Singapore

What a clever and innovative way to help people learn Design Thinking! This multimedia toolbox will inspire and help you develop new skills, especially creative problem-solving, and connect you with the wider online community.

--Brian Ling, Founder and Design Director, Design Sojourn

Creativity and good design are cornerstones of the Future of Work. This book is a super-tool for building your skills in both and making yourself future-ready.--Dr. Shalini Lal, Founder and Future-of-Work Designer, Unqbe

This book should be required reading for every start-up founder! It's the skillset and toolbox to find a compelling need and design an offering 10X better than anyone else's. 'No wonder new ventures with designers in the leadership team succeed better and attract more funding than their peers.--Puneet Pushkarna, Venture Capitalist at Solmark Chairman of Innoveo and Servion Global Solutions

About the Author

CJ Meadows leads i2e, The Innovation & Entrepreneurship Center at S P Jain School of Global Management, creating growth initiatives at the intersection of IT, business strategy, and design. Her consulting, coaching, teaching, and research focus on Innovation, Leadership, & Creativity. CJ holds a Doctorate in Business Administration from Harvard Business School and has decades of experience as a consultant and entrepreneur in the US, Europe, and Asia.

Charvi Parikh is an innovator at the intersection of education, corporate, and social sectors. A consultant and evangelist for lifelong learning, she holds a Doctorate in Business Administration, having researched Design Thinking and education for future-ready skills.