The Difference That Makes the Difference - by Josh Davis & Greg Prosmushkin (Paperback)

About the Book

"Take control of your life and create profound change today using NLP and the science of positive change Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly. In the 1970s, linguists studied the language patterns and nonverbal cues of great psychotherapists, as well as social influence within communities, in order to pinpoint what enables human beings to change. Their findings formed the basis of NLP, which has since been used to teach therapists and life coaches how to master one-on-one interactions. When a lawyer named Greg Prosmushkin discovered NLP, he realized that what he learned - how to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviors-were incredibly valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and to step into his own as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP easily available for everyone. To do so, they show how the tools of NLP can be used by everyone in their daily work and personal lives, and connect these tools to the science of change that supports them. The Difference that Makes the Difference is a result of their breakthrough, and in this book, readers learn how to: -Communicate with confidence; -Model excellence to learn and master new skills; -Influence their own and others' thoughts, feelings, and behaviors in positive ways; -...and much more. It's time to move past simply waiting and wishing for your life to be different-dive into the tools of NLP and the science behind change that supports those tools, to make a real impact in your life, right now"--

Book Synopsis

Take control of your life and create profound change today using NLP and the science of positive change

Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.

In the 1970s, linguists studied the language patterns and nonverbal cues of great psychotherapists, as well as social influence within communities, in order to pinpoint what enables human beings to change. Their findings formed the basis of NLP, which has since been used to teach therapists and life coaches how to master one-on-one interactions.

When a lawyer named Greg Prosmushkin discovered NLP, he realized that what he learned - how to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviors--were incredibly valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and to step into his own as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP easily available for everyone. To do so, they show how the tools of NLP can be used by everyone in their daily work and personal lives, and connect these tools to the science of change that supports them.

The Difference that Makes the Difference is a result of their breakthrough, and in this book, readers learn how to:
-Communicate with confidence
-Model excellence to learn and master new skills
-Influence their own and others' thoughts, feelings, and behaviors in positive ways
-...and much more

It's time to move past simply waiting and wishing for your life to be different--dive into the tools of NLP and the science behind change that supports those tools, to make a real impact in your life, right now.

Review Quotes

"Davis and Prosmushkin are masters at unlocking the power of NLP, offering simple, easy to apply tools for anyone looking to communicate more effectively, create immediate change in themselves and help others to transform their lives personally and professionally. This is a fascinating journey into the science behind it all, revealing what is often the domain of psychotherapy and coaching, demystifying NLP for a new generation."
--John Kilcullen, creator of the international bestselling For Dummies (TM) series

"The Difference that Makes the Difference is a transformative guide that brings the principles of NLP into a clear, actionable format, empowering readers to create meaningful changes in their lives. With a focus on well-formed outcomes, Josh Davis and Greg Prosmushkin provide readers with practical strategies for goal-setting, belief reformation, and mindset shifts. Through real-life examples and scientifically-backed insights, this book offers a roadmap for anyone looking to unlock potential, improve relationships, and navigate personal challenges. If you're ready to discover what truly moves the needle, this book is your essential companion on the journey to change." --Dr. Bradley Nelson, bestselling author of The Emotion Code

"It has been 50 years since NeuroLinguistic Programming got its name and became a unique discipline. It is rewarding to know that, after all this time, NLP is still able to provide, as authors Josh Davis and
Greg Prosmushkin assert, The Difference That Makes The Difference. Davis and Prosmushkin have done an outstanding job of presenting the fundamentals of NLP in a way that is clear, concise and easy to both understand and apply. This book is a great introduction to NLP for anyone who is interested in exploring how to create positive change in themselves and others." --Robert Dilts

"A masterclass in making NLP practical and approachable. After studying NLP, hypnotherapy and related practices, this is the clearest, most actionable guide I've encountered. Every page offers valuable insights you can put to use immediately. An essential read that makes NLP accessible to anyone." --Leisa Peterson, author of The Mindful Millionaire

"Josh Davis is an NLP trainer with a Ph.D. from Columbia University and Greg Prosmushkin is a dogged trial lawyer. Together they have produced a gem of a book that will enable you to help others with problems they are having from poor relationships to career stagnation. More to the point it will help you with issues in your life from lack of motivation to abrasiveness in the workplace. The book is rooted in NLP findings and their personal experience. And it gives you a framework for analyzing why you are stuck. Have you considered, for example, that you deliberately do not achieve your goals because doing so might create other problems you do not wish to deal with? This book is a keeper and you should probably read it multiple times at intervals of a few months." --Srikumar Rao, TED speaker, author and executive coach

About the Author

JOSH DAVIS, PHD is the internationally bestselling author of Two Awesome Hours and a certified Trainer and Master Practitioner at the NLP Center of New York, where he has been teaching NLP for over a decade. He earned his PhD from Columbia University, studying psychology and neuroscience. He is also the founder and director of the Science-Based Leadership Institute. Previously, he was a professor at Barnard College of Columbia University, and has held senior positions at the NeuroLeadership and Mentora leadership development institutes. In his coaching and trainings, he specializes in applying NLP and lessons from science to such topics as productivity, public speaking, and behavior change.

His writing has appeared in Harvard Business Review, Fast Company, Psychology Today, Inc., strategy + business, Business Insider, Huffington Post, Training + Development, and People & Strategy, among others in the business world, and his academic research has often been cited. His work has been reported on by major news sources globally, including The Wall Street Journal, the Financial Times, and The Times of London, CNN, CBS, MSNBC, USAToday, The Telegraph, Bloomberg, and others. He is also frequently a guest on podcasts and radio, and has been referenced in Scientific American and The New York Times.

GREG PROSMUSHKIN was born in 1968 in Moscow, Russia. At the age of 11, he immigrated to the United States with his parents, settling in Philadelphia. He pursued higher education at Drexel University and earned his law degree from Temple University School of Law. After a decade of practicing law, Greg expanded his expertise by becoming certified in Neuro-Linguistic Programming (NLP). Utilizing NLP not only enhanced his personal and professional success but also made him a more effective trial lawyer, enabling him to recover millions of dollars on behalf of his clients.

Greg's entrepreneurial journey saw him co-founding multiple ventures across various industries, including adult daycares, veterinary hospitals, and a private tequila brand. He successfully exited several of these businesses, including an eight-figure exit for him and his partners in one of those ventures. Now, Greg seeks to help others achieve similar success through the book he co-authored with Dr. Josh Davis, "The Difference that Makes the Difference: NLP and the Science of Positive Change," which distills their combined insights into actionable strategies for personal and professional growth.