The Difference That Makes the Difference - by Josh Davis & Greg Prosmushkin (Paperback)

About the Book

"Take control of your life and create profound change today using NLP and the science of positive change Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly. In the 1970s, linguists studied the language patterns and nonverbal cues of great psychotherapists, as well as social influence within communities, in order to pinpoint what enables human beings to change. Their findings formed the basis of NLP, which has since been used to teach therapists and life coaches how to master one-on-one interactions. When a lawyer named Greg Prosmushkin discovered NLP, he realized that what he learned - how to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviors-were incredibly valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and to step into his own as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP easily available for everyone. To do so, they show how the tools of NLP can be used by everyone in their daily work and personal lives, and connect these tools to the science of change that supports them. The Difference that Makes the Difference is a result of their breakthrough, and in this book, readers learn how to: -Communicate with confidence; -Model excellence to learn and master new skills; -Influence their own and others' thoughts, feelings, and behaviors in positive ways; -...and much more. It's time to move past simply waiting and wishing for your life to be different-dive into the tools of NLP and the science behind change that supports those tools, to make a real impact in your life, right now"--

Book Synopsis

Take control of your life and create profound change today using NLP and the science of positive change!

Learn why people resist change, why they sometimes embrace change, and how to lead change quickly and in lasting ways.

It all comes down to finding the difference that makes the difference for each person and context. Neurolinguistic Programming (NLP) is great for finding that difference. NLP helps us understand what makes people tick. When we understand how they think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.

In the 1970s, a linguist and his partner studied the language patterns and nonverbal cues of great psychotherapists, as well as how people are affected by the systems they're part of. The two pinpointed key aspects of what enables human beings to change. Their findings formed the basis of NLP. Since then, NLP has often been taught to therapists and life coaches aiming to master one-on-one interactions in those contexts.

When the lawyer Greg Prosmushkin discovered NLP, he realized how incredibly valuable these tools could be outside a therapy context. How to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviors are useful for many people in many situations. Greg used NLP to make huge breakthroughs in his trials and to step into his own as an entrepreneur.

In 2022, Greg met Josh Davis, PhD, a Columbia University PhD who studied psychology and neuroscience, and the Founder and Director of the Science-Based Leadership Institute. Josh is an NLP expert who grew up in the 1970s and 80s as the child of two pioneers in the field of NLP. He's an NLP native. He's been training others to use NLP for over a decade. Josh is also the internationally best-selling author of Two Awesome Hours, a science-based set of strategies to work less and get your most important work done.

Greg and Josh set out to make NLP easily accessible for everyone. They show how the tools of NLP can be used by anyone in their daily work and personal lives, and connect these actionable tools to the science of change. The Difference that Makes the Difference is a result of their rigorous and dedicated collaboration.

In this book, readers learn how to:
-Communicate with confidence
-Model excellence, to learn and master new skills
-Influence their own and others' thoughts, feelings, and behaviors in positive ways
-and much more!

You'll get:
-Step-by-step instructions with tips
-Guided prompts to follow that help you apply these time-tested tools to your own specific needs
-Examples of how to use the tools in everyday situations
-Simple explanations of the theory and science behind the tools
-Clear explanations of why the tools are so powerful

NLP has been time-tested for fifty years, but until now it has only been accessible for a select few. Books and methods of teaching NLP were complex because the subject matter was highly sophisticated and derived from the work of professional psychotherapists. Greg Prosmushkin and Josh Davis, PhD have spent a combined 35+ years studying and unlocking the value of NLP. Josh has been teaching these concepts and tools in specialized NLP trainings, as well as one-on-one and group coaching settings, to Fortune 500 audiences and beyond. They have been using these concepts and tools in their professional practices of trial law, entrepreneurship, and leadership development. They have made a careful study of how to make the complex simple to learn and apply.

It's time to move past simply waiting and wishing for your life to be different―dive into the tools of NLP and the science behind change that supports those tools, to make a real impact in your life, right now.

Review Quotes

"Davis and Prosmushkin are masters at unlocking the power of NLP, offering simple, easy to apply tools for anyone looking to communicate more effectively, create immediate change in themselves and help others to transform their lives personally and professionally. This is a fascinating journey into the science behind it all, revealing what is often the domain of psychotherapy and coaching, demystifying NLP for a new generation."
--John Kilcullen, creator of the international bestselling For Dummies (TM) series

"The Difference that Makes the Difference is a transformative guide that brings the principles of NLP into a clear, actionable format, empowering readers to create meaningful changes in their lives. With a focus on well-formed outcomes, Josh Davis and Greg Prosmushkin provide readers with practical strategies for goal-setting, belief reformation, and mindset shifts. Through real-life examples and scientifically-backed insights, this book offers a roadmap for anyone looking to unlock potential, improve relationships, and navigate personal challenges. If you're ready to discover what truly moves the needle, this book is your essential companion on the journey to change." --Dr. Bradley Nelson, bestselling author of The Emotion Code

"It has been 50 years since NeuroLinguistic Programming got its name and became a unique discipline. It is rewarding to know that, after all this time, NLP is still able to provide, as authors Josh Davis and
Greg Prosmushkin assert, The Difference That Makes The Difference. Davis and Prosmushkin have done an outstanding job of presenting the fundamentals of NLP in a way that is clear, concise and easy to both understand and apply. This book is a great introduction to NLP for anyone who is interested in exploring how to create positive change in themselves and others." --Robert Dilts

"A masterclass in making NLP practical and approachable. After studying NLP, hypnotherapy and related practices, this is the clearest, most actionable guide I've encountered. Every page offers valuable insights you can put to use immediately. An essential read that makes NLP accessible to anyone." --Leisa Peterson, author of The Mindful Millionaire

"Josh Davis is an NLP trainer with a Ph.D. from Columbia University and Greg Prosmushkin is a dogged trial lawyer. Together they have produced a gem of a book that will enable you to help others with problems they are having from poor relationships to career stagnation. More to the point it will help you with issues in your life from lack of motivation to abrasiveness in the workplace. The book is rooted in NLP findings and their personal experience. And it gives you a framework for analyzing why you are stuck. Have you considered, for example, that you deliberately do not achieve your goals because doing so might create other problems you do not wish to deal with? This book is a keeper and you should probably read it multiple times at intervals of a few months." --Srikumar Rao, TED speaker, author and executive coach

About the Author

JOSH DAVIS, PhD. is the internationally bestselling author of Two Awesome Hours and a certified Trainer and Master Practitioner of NLP. His new book, The Difference that Makes the Difference, makes NLP simple to understand and accessible to all. It explains simply the science that supports the powerful tools of NLP.

Josh earned his PhD from Columbia University, where he studied psychology and neuroscience. He has been studying NLP for over twenty-five years and teaching NLP for over a decade to individuals, parents, solopreneurs, people in small businesses, coaches, professionals, and leaders in large organizations. He is the founder and director of the Science-Based Leadership Institute. Previously, he was on the faculty at Barnard College of Columbia University, and has held senior positions at the NeuroLeadership and other leadership development institutes.

Josh specializes in applying NLP and lessons from science to such topics as productivity, public speaking, communication, and behavior change. His past corporate clients include Goldman Sachs, Hasbro, IDEO, Lululemon, M&T Bank, and more. His writing has appeared in HBR, Fast Company, Psychology Today, and other leading business and academic journals, and his contributions have been covered by various major news sources including The Wall Street Journal, The Financial Times, and The Times. He is also a frequent guest on podcasts and radio.

GREG PROSMUSHKIN was born in 1968 in Moscow, Russia. At the age of 11, he immigrated to the United States with his parents, settling in Philadelphia. He pursued higher education at Drexel University and earned his law degree from Temple University School of Law. After a decade of practicing law, Greg expanded his expertise by becoming certified in Neuro-Linguistic Programming (NLP). Utilizing NLP not only enhanced his personal and professional success but also made him a more effective trial lawyer, enabling him to recover millions of dollars on behalf of his clients.

Greg's entrepreneurial journey saw him co-founding multiple ventures across various industries, including adult daycares, veterinary hospitals, and a private tequila brand. He successfully exited several of these businesses, including an eight-figure exit for him and his partners in one of those ventures. Now, Greg seeks to help others achieve similar success through the book he co-authored with Dr. Josh Davis, The Difference that Makes the Difference: NLP and the Science of Positive Change, which distills their combined insights into actionable strategies for personal and professional growth.