The Economics of Motorsports - by Paulo Mourão (Paperback)

Book Synopsis

'In this work, Dr. Mourão has produced a gift to all of us who combine his love for economics and the most exciting sport on the planet, Formula One racing! F1 offers the perfect sports business context to dissect with economic analysis because of its rich history and global footprint. By critically reviewing the factors that influence F1 performance on the track and in the boardroom, this book provides readers with empirical insights that enhance the expertise of fans and scholars alike.' Joe Cobbs, Northern Kentucky University, USA

'Commitment, hard work and passion are the driving forces behind the success in sports, including Formula One. One can easily conclude that the author of this book has put all that in its writing.'

Jose Cadima Ribeiro, University of Minho, Portugal

'Paulo Reis Mourão's book is a dazzling example of what a critical eye toward data and a profound knowledge of a subject area can yield - in this case, a deep understanding motorsport

economics previously not understood by anyone. The Economics of Motorsport takes on the old joke "How to you amass a small fortune in motorsport? - Start with a large fortune!" and explodes common sense paradigms by answering thoughtful questions with decades of information and precise analysis. From the economics of a frustrating season, to the impact of pole position, to the importance of diversity, Mourão's work examines Formula 1 at its most specific and significant.' Ehren Pflugfelder, Oregon State University, USA

From the Back Cover

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book.

Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

About the Author

Paulo Reis Mourão is an Assistant Lecturer in the Department of Economics at Gualtar, University of Minho. He is a regular commentator on economics and politics in Portugal.