EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

First Modern Campaign - by Gary A Donaldson (Paperback)

First Modern Campaign - by  Gary A Donaldson (Paperback) - 1 of 1
$42.00 when purchased online
Target Online store #3991

About this item

Highlights

  • In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced.
  • About the Author: Gary A. Donaldson is professor of history at Xavier University of Louisiana.
  • 210 Pages
  • History, United States

Description



About the Book



In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated ...



Book Synopsis



In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.



Review Quotes




The First Modern Campaign promises to be a more evenhanded treatment of the candidates, and it delivers on this promise. Donaldson has done extensive archival research and brings his revealing findings to bear at numerous points in his narrative. The strength of the book is in its fast-paced yet thorough account of the Kennedy-Nixon combat. Donaldson does an equally good job sketching the political background for the 1960 election and describing the pivotal events of the campaign.

Donaldson's brevity and thematic unity make this book an excellent choice for undergraduates. . . . Donaldson's ability to tell a good story combines nicely with a thorough survey of scholarly works and manuscript collections.



Donaldson . . . gathers everything about that pivotal election season in a fast-paced, comprehensive tale. . . . [He] is particularly good at analyzing the divisions within the two major parties, especially those of the Republicans, and in assessing the role of religion in the campaign. One comes away with a heightened appreciation of Nixon's clarity of understanding, Kennedy's distinctive energy and the origins of the right's grievances, which eventually led to its takeover of the Republican Party.

Gary A. Donaldson has crafted a brisk, well-researched account of the dramatic confrontation between John F. Kennedy and Richard M. Nixon in the 1960 presidential election. Readers will find this engaging narrative a compelling introduction to the race for the White House that shaped American politics for many decades.

In this lively and informative book Gary A. Donaldson provides readers with a number of important insights into American politics.

The book is a pleasant read that weaves interesting anecdotes and insights to provide a lively account of party politics in the 1950s and the campaign and election of 1960. . . . Recommended.

Theodore H. White's The Making of the President 1960 established the popular genre of insider campaign narratives and remains the most famous book of all campaign books. Prospective readers of The First Modern Campaign will want to know what is different and new about this new account of the 1960 election. Gary A. Donaldson tackles his Theodore White problem in a preface and makes an important claim: for all of its virtues, White's version of the 1960 election was marred by his romanticized portrait of John F. Kennedy. The First Modern Campaign promises to be a more evenhanded treatment of the candidates, and it delivers on this promise.



About the Author



Gary A. Donaldson is professor of history at Xavier University of Louisiana. He is the author of many books on American history in the twentieth century, including Liberalism's Last Hurrah: The Presidential Campaign of 1964, Modern America: A Documentary History of the Nation Since 1945, and The Second Reconstruction: A History of the Modern Civil Rights Movement.
Dimensions (Overall): 8.94 Inches (H) x 6.49 Inches (W) x .55 Inches (D)
Weight: .76 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 210
Genre: History
Sub-Genre: United States
Publisher: Rowman & Littlefield Publishers
Theme: 20th Century
Format: Paperback
Author: Gary A Donaldson
Language: English
Street Date: June 15, 2007
TCIN: 1004111399
UPC: 9780742548008
Item Number (DPCI): 247-22-8854
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.55 inches length x 6.49 inches width x 8.94 inches height
Estimated ship weight: 0.76 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy