The Frugal Economy - by Navi Radjou (Hardcover)

About the Book

"As climate change worsens, businesses bear a moral responsibility to respect the planetary boundaries and reduce the "negative externalities" of their economic activities. This is why all businesses are now being asked to Do LESS (harm). But here is the big problem: we humans are not born to do LESS. We are wired to do MORE. Nothing in Nature is designed to do less. All creatures on Earth are animated by an evolutionary need to do -- and be(come) -- more. Certain limits -- like planetary boundaries -- are worth respecting and you need to "play within (those) limits" and DO LESS. But other limits -- physical, mental, scientific -- need to be crossed to push out the boundaries of what humans can achieve, so we can DO MORE. Especially, we need to break our self-limiting belief that "we are all small" and strive to BE MORE. From a Christian perspective -- as well as a Hindu and Buddhist viewpoint -- leading a frugal life consists in doing less harm (to people and Nature) as well as doing more good (to others). A frugal life is about living better with less. A frugal economy will raise our consciousness so we can all stretch our mental and psychic limits and become better human beings while harming less our environment and respecting the planetary limits. A frugal economy will enable humanity to wisely "continue to develop and thrive for generations to come" while "playing" within the boundaries of our collective home: Earth"--

Book Synopsis

Humanity's pursuit of greatness meets the reality of finite resources

In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to "do more" and "be better" with our planet's finite resources. You'll discover how we can thrive within planetary boundaries while achieving sustainable growth for generations to come.

In this groundbreaking book, enriched with over 100 inspiring examples, you'll learn how to create greater value with less and find:

• Practical strategies for doing more with less, benefiting both people and the planet
• Success stories of businesses fueling transformative megatrends like B2B sharing, distributed manufacturing, and triple regeneration
• Insights into reshaping economic systems to promote social and ecological harmony

Whether you're a businessperson, professional, student, academic, policymaker, regulator, or entrepreneur, you can join the movement towards a sustainable future. Get your copy of The Frugal Economy today and become a catalyst for positive change!

From the Back Cover

Praise for THE FRUGAL ECONOMY

"Navi Radjou understands that the last thing the world needs is another abstract economic theory. So, with over 100 real-life examples, this guidebook inspires you to join the visionary businesses and governments worldwide who are co-building a new economic operating system that truly benefits people, society, and the planet. Radjou shows how nations can maximize human potential and social well-being within planetary limits. This is what the future looks like--and has to for there to be a future."
--Stuart Crainer and Des Dearlove, founders, Thinkers50

The Frugal Economy: A Guide to Building a Better World With Less, by Navi Radjou, explores humanity's innate drive to achieve greatness and the challenges we face in a world of finite resources. Radjou compellingly argues for a shift in economic systems to promote sustainable growth that benefits both people and the planet.

This insightful book offers practical strategies for achieving regenerative growth within our planetary boundaries. Radjou discusses the need to embrace a frugal mindset, emphasizing the importance of doing better with less. Through real-life examples and thought-provoking analysis, readers will discover how businesses and communities can thrive while respecting environmental limits.

The Frugal Economy provides a roadmap for creating a more sustainable future, highlighting innovative approaches such as B2B sharing, distributed manufacturing, and triple regeneration. Suitable for business leaders, policymakers, entrepreneurs, and anyone concerned about the future of our planet, this book offers essential insights into building a better world for generations to come.

About the Author

NAVI RADJOU is a French-American scholar, an innovation and leadership advisor, and a bestselling author. Since 2021, Navi has been ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. In 2013, Navi won the prestigious Thinkers50 Innovation Award, given to a management thinker reshaping how we think about and practice innovation. He is co-author of Frugal Innovation, published by The Economist, as well as the global bestseller Jugaad Innovation (over 200,000 copies sold worldwide) and From Smart To Wise, both published by Wiley. His TED Talk on frugal innovation has garnered over 2 million video views.