The Fud Factor - by Brendan P Keegan (Hardcover)

Book Synopsis

Ready to embrace your inner Fearless Leader?

Brendan P. Keegan is here to guide you on your way. In The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible, Keegan sets the record straight: Fearless Leaders aren't born - they are made - and we all have the capability to become the Fearless Leaders we aspire to be. Drawing on lessons learned along his own Fearless Leadership journey and the lessons learned by emerging, stuck, challenged, and get-better leaders across all industries, experiences, and ages, Keegan urges us to face our fears, believe in ourselves, and inspire others through our own commitment to show up as a Fearless Leader every day. **
** In his carefully laid out strategy, Keegan uncovers all the qualities of Fearless Leadership and provides a clear path for aspiring and seasoned leaders to follow, a path that will empower them to achieve the impossible.**

Review Quotes

"Twenty - eight years ago, in 1994, I met Brendan Keegan at a wedding reception for one of my design staff. The moment that I met him, I knew that he was a really special young man. Within a minute of talking with him, I held onto his arm and told him 'I want you to meet my daughter!' Three years later Brendan married my daughter, Dana, and this year they celebrate their twenty-fifth wedding anniversary! They have gifted me with two wonderful grandchildren and another 'son' in Brendan! Through all these years, I have watched Brendan create, lead, and restructure businesses into profitable and super successful businesses, just as he has for Merchant Fleet. I call him 'My Business Genius!'" - Martha Child

"Brendan P. Keegan's spectacular career is an inspiration for all who aspire to lead others. In The FUD Factor, he shares hard-earned lessons in a clear manner that is both impactful and entertaining. His blend of personal experience and values combined with observations from other well-known leaders makes for interesting reading that will stay with you long after you've finished." - Mike Russiello President and CEO, HR Avatar, Inc.

"Many people end up in leadership positions because they are good, if not great, at their work. Often, however, the person finds themselves in this new position with great instincts and strong knowledge but no formal background or training in leadership, creating fear, uncertainty, and doubt. Today's Fearless Leader cannot lead from a point of weakness but rather from a point of strength. The FUD Factor reads like a personal conversation between the author, Brendan Keegan, and the reader and is filled with practical examples and mission-minded wisdom. His professional coaching will help the emerging leader find their voice and inner courage to 'announce a certain outcome' during these most uncertain times." - Linda Brodeur, President, Bishop Guertin High School

"The knowledge I have gained from Brendan Keegan has helped me build the competitive edge needed for success. In The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible, Brendan shows businesses of all sizes how to lead their company, and it certainly carries over to their personal life. Brendan's definition of leadership is uniquely well thought out and says it all here: 'Leadership is the willingness to accept responsibility to organize a group of people to achieve a common goal.'" - Tom Boucher. CEO - Owner, Great NH Restaurants, Inc.