About this item
Highlights
- A sneak peek at the future of the internet, from one of the web's most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending--and ongoing--transformation of the internet, including blockchain, augmented reality (AR), and more.
- About the Author: BERNARD MARR is an internationally bestselling business author, keynote speaker and strategist to companies and governments.
- 272 Pages
- Business + Money Management, Management
Description
About the Book
"The book will focus on the next, the third evolution of the internet. Web1 gave us static websites (and a world dominated by Google), Web2 gave us a participative internet (dominated by companies such as Facebook and Tencent), Web3 will give us a more immersive and a decentralised internet. The future internet will be driven by two tech innovations: blockchain (to give us the decentralised part) and AR/VR (to give us a more immersive internet experience)"--Book Synopsis
A sneak peek at the future of the internet, from one of the web's most prescient voices
In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending--and ongoing--transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community.
The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses:
- Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture
- The potential impact of the unprecedented combination of blockchain and AR technologies
- Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences
An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow's digital economy.
From the Back Cover
AN AUTHORITATIVE AND EXCITING SNEAK PEEK AT THE FUTURE OF THE INTERNET FROM ONE OF THE WEB'S MOST RESPECTED FUTURISTS
The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society is an engrossing new treatment of how new technologies, innovations and forms of entrepreneurship will combine to shape tomorrow's digital realms. Renowned futurist, bestselling author and digital strategist Bernard Marr explores groundbreaking new areas of technological advancement -- including blockchain, augmented reality (AR), virtual reality (VR) and others -- and how they're shaping up to disrupt and transform once-familiar parts of the internet.
You'll discover how various sectors stand poised to benefit from the changes coming to their industries, how people in a wide range of positions can leverage the future internet and the technology, skills and mindsets they'll need to do so effectively. You'll also gain a deep understanding of the potential impact of the revolutionary combination of blockchain and metaverse technologies.
A captivating and thoroughly insightful take on what tomorrow's internet will look and feel like, The Future Internet is a must-have book for technology enthusiasts, managers, executives, board members, investors, entrepreneurs and founders everywhere.
About the Author
BERNARD MARR is an internationally bestselling business author, keynote speaker and strategist to companies and governments. His commentary on future trends, business skills, artificial intelligence, the metaverse, big data and blockchain is sought-after by people and firms around the world. He is a regular contributor to Forbes and is the founder and CEO of Bernard Marr & Co.