Father's Day GiftsGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesCollegeArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBlack-Owned or Founded Brands at TargetTarget OpticalClearanceTarget New Arrivals Target Finds #TargetStylePrideBlack Beyond MeasureMás QueWomen-Owned Brands at TargetAsian-Owned Brands at Target Top DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores


The Innovator's Method - by Nathan Furr & Jeff Dyer (Hardcover)

The Innovator's Method - by  Nathan Furr & Jeff Dyer (Hardcover) - image 1 of 1
The Innovator's Method - by  Nathan Furr & Jeff Dyer (Hardcover) - image 1 of 1
$19.29 sale price when purchased online
$35.00 list price

About this item


  • Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky?
  • About the Author: Nathan Furr is a professor of entrepreneurship at BYU's Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur.
  • 288 Pages
  • Business + Money Management, Management


Book Synopsis

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method--a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.

To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty--through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.

Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA--which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas--this book shows how to make those ideas actually happen, to commercialize them for success.

Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the "how"--how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.

Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

Review Quotes

"Recommended reading for Creative Leaders." -- FORBES.com

"The Innovator's Method does an exceptional job of incorporating concrete research with other innovation concepts to support a holistic model that outlines an end-to-end process for creating and refining ideas and then bringing them to market." -- Research-Technology Management

"The Innovator's Method is filled with techniques that can help you define the jobs that customers will pay you to solve." -- Inc.

"Furr and Dyer present their ideas with clarity and enthusiasm, and include helpful diagrams and charts. Readers looking for a single volume on nimble innovation will find this guide indispensable." -- Publishers Weekly

ADVANCE PRAISE for The Innovator's Method:

Clayton M. Christensen, Professor, Harvard Business School; author, The Innovator's Dilemma--
"This is the first book that chronicles the process of innovation from beginning to end. If one faces a high-uncertainty problem, then the tools of lean start-up and design thinking they describe are valuable innovation tools."

Steve Blank, author, The Four Steps to the Epiphany; father of the Lean Start-up Movement--
"An absolute must-read for any manager or entrepreneur."

John Donovan, Senior Executive Vice President, AT&T Technology and Network Operations--
"The Innovator's Method lays out the importance of leadership and culture change within large companies in today's age of uncertainty. The method serves as the foundation for accelerating innovation and driving change by bringing great ideas to life."

Robert I. Sutton, professor, Stanford University; Wall Street Journal bestselling coauthor, Scaling Up Excellence--
"The Innovator's Method provides complete guidance that will help every leader navigate the difficult journey from generating viable ideas to setting the stage for their success. Furr and Dyer weave together stories and principles to make crystal clear why and how leaders ought to take action."

Brad Smith, President and CEO, Intuit--
"The Innovator's Method will help leaders create a culture of experimentation that empowers teams to make decisions grounded in real experiments. The leader becomes chief experimenter, not chief decision maker, thereby enabling the company to behave like a network of start-ups."

Marc Benioff, Chairman and CEO, salesforce.com--
"There are dozens of books you could read about innovation--or you could read just this one. Furr and Dyer have synthesized the best ideas from lean start-up and design thinking to provide real, actionable insights that can help you test, validate, and launch new innovations."

About the Author

Nathan Furr is a professor of entrepreneurship at BYU's Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur.

Jeff Dyer is the Horace Beesley Professor of Strategy at BYU's Marriott School of Management. He worked previously as a management consultant, cofounded The Innovator's DNA consultancy, and is the lead author of The Innovator's DNA and numerous other popular books and articles.

Dimensions (Overall): 9.3 Inches (H) x 6.4 Inches (W) x 1.1 Inches (D)
Weight: 1.15 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 288
Genre: Business + Money Management
Sub-Genre: Management
Publisher: Harvard Business Review Press
Format: Hardcover
Author: Nathan Furr & Jeff Dyer
Language: English
Street Date: September 9, 2014
TCIN: 15846466
UPC: 9781625271464
Item Number (DPCI): 247-09-0157
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.1 inches length x 6.4 inches width x 9.3 inches height
Estimated ship weight: 1.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Get top deals, latest trends, and more.

Privacy policy


About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus


Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services


Find a StoreClinicPharmacyOpticalMore In-Store Services


Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy