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The New Mainstream - by Guy Garcia (Paperback)

The New Mainstream - by  Guy Garcia (Paperback) - 1 of 1
$8.43 sale price when purchased online
$12.95 list price
Target Online store #3991

About this item

Highlights

  • An economic revolution is transforming America: the New Mainstream.
  • Author(s): Guy Garcia
  • 336 Pages
  • Social Science, Anthropology

Description



About the Book



In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business.



Book Synopsis



An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century--and why any organization that ignores the lessons of the New Mainstream is doomed to fail.

Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture--even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.

Dimensions (Overall): 8.76 Inches (H) x 5.62 Inches (W) x .87 Inches (D)
Weight: .9 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Anthropology
Genre: Social Science
Number of Pages: 336
Publisher: Harper Business
Theme: Cultural & Social
Format: Paperback
Author: Guy Garcia
Language: English
Street Date: October 18, 2005
TCIN: 93507055
UPC: 9780060584665
Item Number (DPCI): 247-08-5889
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.87 inches length x 5.62 inches width x 8.76 inches height
Estimated ship weight: 0.9 pounds
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