The Power of the 2 X 2 Matrix - by Alex Lowy & Phil Hood (Paperback)

Book Synopsis

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

From the Back Cover

The Power of the 2 x 2 Matrix is a gold mine of ideas and tools for the business problem solver. Draw from the book's collection of 56 outstanding frameworks applied by leading business thinkers such as Michael Porter, Stephen Covey, and Igor Ansoff. These tested frameworks will help you tackle the thorniest of issues and learn how to apply 2 x 2 Thinking--the strategic orientation of the most successful and innovative problem solvers.

About the Author

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.

Phil Hood is one of Silicon Valley's most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.