The Revolution Will Not Be Televised - by Joe Trippi (Paperback)

About the Book

Following his off-the-charts success in using the Internet for fundraising, Howard Dean's campaign manager reveals how the sleeping power of technology can be harnessed and illuminates how every organization and individual in America can benefit from the tidal wave of change on the horizon.

Book Synopsis

In a blend of Wired magazine and The Boys on the Bus, the man who invented Internet politics tells the story of how it was done and reveals how every sector can benefit from tech revolution.

Campaign manager Joe Trippi, who signed on to run Howard Dean's campaign when there was less than $100,000 in the till and fewer than 500 people involved, transformed the most obsure candidate in the field into the Democratic frontrunner and all-but-coronated party nominee in less than a year. The secret of Trippi's off-the-charts success: a revolutionary use of the Internet, and an impassioned, contagious desire to overthrow politics-as-usual. Before Dean knew it, he had a groundswell of 600,000 Americans behind him, was leading in every poll, and had raised $45 million--more money than any Democrat in history.

We now know that unprecedented fundraising, unheard-of numbers of people checking in on the Internet, chatting on blogs, reaching out to their fellow voters and showing up at house parties really can compete with--and in so many ways exceed-- the more traditional approaches to winning in politics. But the why's and how's leave much fertile ground to plow, and for the first time, Trippi, an icon to all the Dean supporters he energized, is sharing his lessons learned, along with colorful behind-the-scenes stories from the campaign trail.

Perhaps lulled by the bust of the dot.com boom, many have dismissed the Internet as old news. But if Dean's campaign wasn't enough of a wake-up call, this book is: Trippi reveals just how the sleeping power of technology can be harnessed, and illuminates how every organization and individual in America can benefit from the tidal wave of change on the horizon.

From the Back Cover

When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue--and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.