The Strategy Activation Playbook - by Aric Wood (Paperback)

The Strategy Activation Playbook is the indispensable desk reference to strategy activation, and is filled with practical tools, exercises, and methods you can implement immediately to align your teams and empower individuals to move forward together toward a common goal.

Review Quotes

""Give yourself the best chance for success by following Wood's framework, learning new and modern skills, and committing to the journey that he outlines in this book. As a CEO who has done it, I can tell you it really works.""
--Andy Youniss, Executive Chairman, Rocket Software

""In 2020, I partnered with Aric Wood and XPLANE on a major change initiative. Little did we know, the world of work would change dramatically as we undertook our work together. The Strategy Activation Playbook reflects the human-centered, empathetic, co-creative process I witnessed firsthand. It is a different and much needed approach in time when we are all searching for meaningful ways to design our shared future.""
--Lisa Schwartz, COO, Mathematica, Inc.

""Aric's approach to strategy activation is the critical ingredient organizations need to move from a great plan on paper to real results. I've worked with Aric across 4 companies and each time he's helped invigorate the full organization to truly believe in its strategy...and have a lot of fun along the way!""
--Amanda Eisel, CEO, Zelis

""The Strategy Activation Playbook is a must-read for anyone who wants to move from the 80% who fail to execute their strategy to the successful 20% . . . In this powerful and easy-to-read book, Aric breaks down what it takes to activate your strategy and provides useful tools to help you energize and activate your people to overcome the gap between planning and execution.""
--Norman Wolfe, CEO, quantum Leaders and author ofThe Living Organization: Transforming Business to Create Extraordinary Results"

About the Author

Aric has shared his experience and knowledge as an author, a keynote speaker, a university instructor, and has served on numerous commercial and non-profit boards, including The Design Museum Foundation and the Pacific Northwest College of Arts (PNCA). He previously served in leadership roles at Intuit and Epinions.com, and as a strategy consultant at Bain & Company. Aric earned a bachelor's degree in International Relations from The Johns Hopkins University and an MBA from Harvard Business School.