The Value Factor - (Bloomberg) by Mark Hurd & Lars Nyberg (Paperback)

About the Book

Combining case studies and analyst insights with common sense and surprisingly simple ideas, "The Value Factor" shows how companies transform information into a competitive asset.

Book Synopsis

What is the only thing a company has that its competitors do not have? What can a company invest in that its competitors cannot replicate? Information. It's the new competitive edge. Capitalizing on the information a company owns about its customers, suppliers, and partners is now the value proposition for sustainable long-term growth.

Authors Hurd and Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts' insights with common sense and surprisingly simple ideas for growth, The Value Factor shows how companies transform information into a competitive asset. Hurd and Nyberg have access to some of the top companies in every industry and from around the world. In this book, they share their unique perspective on what the innovators are doing to get ahead and stay ahead in today's tough business environment and how top companies are meeting challenges and turning them into growth opportunities.

From the Back Cover

Praise for The Value Factor

" It's called 'The Information Age' for a reason. Information, even more than capital assets, products, or brands, will be the best source of sustainable competitive advantage. In this book, Nyberg and Hurd have succeeded in outlining a vision and a plan for putting that information to work in ways that drop directly to the bottom line. Better read it if you plan to do any business in the 21st century."
Don Peppers and Martha Rogers
Founders
Peppers & Rogers Group
Authors of The One to One Future

"In The Value Factor, Mark Hurd and Lars Nyberg bring us a fresh perspective on some of the most important, common sense factors that have enabled companies to better leverage data for competitive advantage and business success."
Randy Mott
Senior Vice President and CIO
Dell

"Congratulations to authors Hurd and Nyberg, who show us how leaders maximize excellence by maximizing the value of information with every decision. It's the only way to see the road ahead while doing business at the speed of light."
Dipak C. Jain
Dean
Kellogg School of Management, Northwestern University

"A must read for busy executives looking for every advantage for their firm. Tech giant NCR's Hurd and Nyberg show how to turn often overlooked and undervalued information into a super-performing asset"
Michael Treacy
Author of Double-Digit Growth and The Discipline of Market Leaders

About the Author

Mark Vincent Hurd is CEO of Oracle Corporation and serves on the board of directors. He previously served as chairman, chief executive officer, and president of Hewlett-Packard, before resigning in 2010. He also currently serves on the Board of Directors at the Menlo Park startup Globality Inc. Lars Gunnar Nyberg is a Swedish businessman. He was the CEO of NCR Corporation from 1995 through 2003.