$9.59 when purchased online
Target Online store #3991
About this item
Highlights
- Bed Head's new Straighten Out Serum with a frizz-free formulation
- New on the outside and just as epic on the inside
- Lightweight, anti-frizz serum helps fight frizz and smooth flyaways
- Moisturizes hair for a glossy and shiny finish
- With heat protection
- Great for smoothing unruly and frizzy hair
Description
Bed Head's Straighten Out Serum; new on the outside and just as epic on the inside. A frizz-free formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home.
Say goodbye to frizz and hello to glossy, smooth hair with the Bed Head Straighten Out Anti-Frizz Serum! This lightweight, shiny hair product leaves hair smooth and shiny for up to 48 hours, even in 98% humidity*. The hair serum also moisturizes hair and protects hair from heat styling.
Great for smoothing frizzy hair. Apply evenly to damp hair. From roots to ends. Comb through for even distribution. Blow dry evenly with a brush. For best results follow with a straightening iron to lock in the smooth.
Formulated with Thermosetting polymer that provides humidity-proof straight and smooth hair, Conditioning Agents that smooth the hair cuticle for super shine, calming static and defence against frizz and Glycerin that helps keep hair moisturized and shiny.
The professional serum is 3.38 fl oz and comes with an amazing Enchanting Summer Fruit fragrance!
*vs non-conditioning shampoo
Say goodbye to frizz and hello to glossy, smooth hair with the Bed Head Straighten Out Anti-Frizz Serum! This lightweight, shiny hair product leaves hair smooth and shiny for up to 48 hours, even in 98% humidity*. The hair serum also moisturizes hair and protects hair from heat styling.
Great for smoothing frizzy hair. Apply evenly to damp hair. From roots to ends. Comb through for even distribution. Blow dry evenly with a brush. For best results follow with a straightening iron to lock in the smooth.
Formulated with Thermosetting polymer that provides humidity-proof straight and smooth hair, Conditioning Agents that smooth the hair cuticle for super shine, calming static and defence against frizz and Glycerin that helps keep hair moisturized and shiny.
The professional serum is 3.38 fl oz and comes with an amazing Enchanting Summer Fruit fragrance!
*vs non-conditioning shampoo
Hair Type: Frizzy
Product Form: Serum
Beauty Purpose: Smoothing
Net weight: 3.38 fl oz (US)
Features: Humidity Resistance
TCIN: 82421288
UPC: 615908431490
Item Number (DPCI): 063-00-8987
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua/eau), pvm/ma copolymer, polyimide-1, phenoxyethanol, fragrance (parfum), cyclopentasiloxane, guar hydroxypropyltrimonium chloride, acrylic acidap crosspolymer, glyceryl acrylate/acrylic acid copolymer, caprylyl glycol, sodium polyacrylate, glycerin, tetrasodium edta, disodium edta, peg-4 dilaurate, peg-4 laurate, iodopropynyl butylcarbamate, peg-4, amyl cinnamal, benzyl salicylate, citral, citronellol, geraniol, hexyl cinnamal, hydroxycitronellal, limonene, linalool.
Shipping details
Estimated ship dimensions: 1.7 inches length x 2 inches width x 5.3 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What's the difference between this and your after party product?
submitted by Rinny - 5 months ago
A: Thank you for reaching out. Our Straighten Out Serum is a frizz-free formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. This lightweight, shiny hair product leaves hair smooth and shiny for up to 48 hours, even in 98% humidity*. The hair serum also moisturizes hair and protects hair from heat styling. We hope this helps!
submitted byBedHead Team - 5 months agoBrand expertA: Hey Rinny, Great question! Both formulas will help smooth hair, however the Tigi Bed Head Straighten Out is a serum formula. The Tigi Bed Head After Party is an anti frizz formula! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Do you have to blow dry your hair?
submitted by Me - 10 months ago
A: Hey, Great question! We recommend to blow dry evenly with a brush after application. For best results follow with a straightening iron to lock in the smooth! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: It says to follow with a straightening iron afterwards for best results/to fully lock in the smoothness, is there a need for reapplication when doing so?
submitted by Bri - 3 years ago
A: Hey Bri, No need if the product is already applied prior in your hair. You can always add some after ironing to help smooth the hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
The Bed Head Straighten Out Serum is a popular choice among guests for its ability to tame frizz and provide a smooth finish to various hair types. Many guests appreciate its lightweight formula, pleasant scent, and effectiveness in maintaining straight styles even in humid conditions. While some found it sticky or heavy, the majority enjoyed the results, noting that a little goes a long way. This serum is ideal for those looking to enhance their hair's manageability and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 78 reviews
effectiveness: 4.5 out of 5
quality: 4.5 out of 5
value: 4.25 out of 5
60% would recommend
5 recommendations
absolutely does not work on dry hair or if you let your hair air dry
1 out of 5 stars
Thumbs down graphic, would not recommend
stranded - 8 months ago, Verified purchaser
I've had a really good experience with Bed Head Ego Boost and I was looking for a new anti-frizz serum to replace my current one which has been discontinued, so I was pretty excited to try this, but holy cow it frizzed my hair out like crazy! First I used it on clean fully dry hair and the entire side I used it on kinked up and got all witchy and untamed. I didn't worry too much because a lot of these serums just don't work on dry hair, so I washed my hair later that day and used it after I towel dried, then let my hair air dry. A huge tangly mess! At that point I figured this must require heat to work, and because I have one really frizzy spot on the left side which I always have to flat iron to control, I thought I'd try my hot iron. While heat definitely improved things, my hair, even after a hot iron, was not smooth or controlled.
1 reply from BedHead Team team - 7 months ago
Thank you for sharing your feedback with us! We apologize for any inconvenience caused by our Straighten Out Anti Frizz Serum. Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49244334 so we can address your concerns promptly.
OK
3 out of 5 stars
Thumbs down graphic, would not recommend
Danielle - 1 year ago, Verified purchaser
Ok product, leaves your hair feeling fairly heavy and honestly i diddnt think it solved the frizz/straight problem. I wont be buying again, but maybe it would work for you.
I LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 1 year ago, Verified purchaser
I love Bed Head Products. The only thing I disliked about this product is that it’s too small. I wish they had made a bigger bottle of this anti frizz serum. I have long thick hair so I need quite a bit of product to run through it.
Definitely buy
5 out of 5 stars
Thumbs up graphic, would recommend
HEP - 2 years ago, Verified purchaser
Excellent product. Makes my hair silky smooth.
LOVE THIS! MIXED HAIR
5 out of 5 stars
Thumbs up graphic, would recommend
Aleeyamarie - 3 years ago
I have mixed hair. Mom is white/black and dad is black. So I always had the problem of straightening my hair but it being that frizzy and humid looking straight and it would be a mess within an hour. This product is amazing. I’ve been using it for like 3 years now. A little goes a long way and make sure you don’t put it on your roots if you are prone to have more greasy hair. I’ve literally been out in humidity, walked from my house to work in 95 degree weather and my hair stayed straight. It’s my favorite please guys buy this. The trick is to put this on towel dried hair after washing your hair. Then blow dry it with a round brush, I use the one with bristles in it to make it shy as well. And then you straighten or whatever you need to do. It works amazing
Took some getting used to.
4 out of 5 stars
AllyMat - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I usually use a different straightening serum for my thick wavy hair. It's hard to find any product to tame my mane. It's ridiculous really. But I tried this one and it took a couple times to get the right amount in my hair.
LOVE
5 out of 5 stars
Nep723 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I absolutely love this straighten out serum! I have very curly hair and it’s nearly impossible to tame. I straighten my hair once a month on average and in the cooler months a lot more frequently. I almost always have fly always but using this serum eliminates the frizz I have and the fly aways. It smells great, it pumps easy out of the bottle and it is very smooth and easy to spread to my ends and throughout my hair. I can use this alone and it still works wonderful. I will absolutely keep this in my hair needs!
great scent and leaves hair soft
5 out of 5 stars
jazminsi18 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] This is a great serum. It isn’t too heavy and makes straightening hair s breeze. I had no issues with my hair feeling fried or overly dry. I’m fact it still felt moisturized and smooth after blow drying. A little bit goes a long way with textured hair.
No frizzies
5 out of 5 stars
Wagarific918 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I received bed head straighten out serum to try. The container is a great size and is not heavy. It is great to stick in a travel bag. The serum has a lovely scent to it that is not overpowering. My favorite part of it is the lack of frizz in my hair.
Great
5 out of 5 stars
Jaycee - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] This is a great serum. It isn’t too heavy and makes straightening hair s breeze. I had no issues with my hair feeling fried or overly dry. I’m fact it still felt moisturized and smooth after blow drying. A little bit goes a long way with textured hair.
Best on damp hair!
5 out of 5 stars
Milluiel - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I have been using bedhead products for almost 20 years. I love most of their products. I have tried this serum at least 5x and in different ways. I have applied immediately post shower, in towel dried/damp hair and in dry hair. Instructions fo recommend damp and I can agree that was best way. It's too sticky for dry hair. It needs the moisture! But it's perfect for my LONG hair and straightening it with a flat iron. In super wet hair I feel like it was diluted too much. It smells amazing just like other BH products. Definitely give this a try if you need a little extra boost straightening your mane. Bonus: hair is not oily and very manageable and soft.
Helps with frizz, not greasy.
4 out of 5 stars
Petaly - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] Tried this and was pleased. When I first applied it to wet hair it made my hair feel coarse. Wasn’t sure how things would go, but after blowing drying and using hot iron, my hair was straight and looked great. Really great and smells lovely. Only use a small amount so imagine will last months! Would definitely recommend.
Makes my hair straight!
4 out of 5 stars
Elzbee - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] This serum does it’s job and makes my hair straight. The only thing I don’t like is how it makes my hair feel after using it. It makes my hair feel a little stiff. Aside from that I do like and use this serum when my hair gets frizzy.
Love it!
5 out of 5 stars
Mandajo - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I have extremely thick frizzy hair so I've tried as lot of frizz, straightening, and oils throughout the years. I love the way this product feels! It's like a cream vs a oil. I notice way less frizz, its manageable, and smells great!
Great product
5 out of 5 stars
Meet88 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I LOVE this product, as it is great for tame frizzy and unruly hairs. Bed Head products have never really let me down. Apply it to wet hair, brush while blow-drying and boom! Silky, skinny smooth hair for the win! At very affordable prices.
Great product
5 out of 5 stars
Phi15 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] Love this serum so much! I have very curly hair and when i straighten it i always worry about the frizz that comes along with straightening my curly hair. No more worries using this lovely serum it takes 98% of my frizz away when using this
Leaves hair soft
4 out of 5 stars
Neffgirl84 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I put this serum in my hair right before I put my hair in braids at night after I've taken a shower. I'll make sure my hair is semi wet. I have long think hair so I do two pumps per side and that covers from tip to the root. When I wake up and take the braids out my hair is nice and soft. I still get frizzy hair but not anything crazy. I live in Michigan so it can get humid, there's no stopping frizz. The smell is ok, nothing fabulous but it doesn't smell bad. Overall I really like this product.
Works good
5 out of 5 stars
Nicole512 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] I got the BedHead Straighten out serum to use when straightening my hair. I have thick long hair and it takes so long to get it right. My hair easily frizzes. So with that being said it didn’t take air of serum. I used at least on small drop for each section I flattened. I like the smell of the serum. And it works better than I expected. It doesn’t have a burning smell during flat ironing. And my hair is left smooth, straight and soft. It lasted longer than usual during the day. No sticky feeling. No dry itchy scalp.
Great for my hair
5 out of 5 stars
Emarie - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] This hair straightening serum is awesome. A little bit in your hands rubbed together goes a long way. It leaves my hair straight, feeling silky and smooth. I will definitely try out other BH products.
Helps tame the mane
4 out of 5 stars
Dani0828 - 4 years ago
originally posted on Tigi
[This review was collected as part of a promotion.] Ive always had a ton of baby hairs. No matter what I do, they make an appearance about an hour after combing my hair. This helps a little. It doesnt leave a sticky feeling like other products do. The smell is amazing and lasts very long.