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The Mattel Archive - (Hardcover)

Name: The Mattel Archive - (Hardcover)
Brand: Rizzoli International Publications
SKU: 1002787550
Price: 47.36 USD
Availability: InStock

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Details

Highlights

An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys.
About the Author: Ynon Kreiz is CEO of Mattel Inc.
352 Pages
Antiques + Collectibles, Popular Culture

Description

Book Synopsis

An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.

Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations.

Beautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.

Encompassing the evolution of a remarkable archive of toys--with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price--the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.

The Mattel Archive not only celebrates the toys themselves but also the memories they've created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel--where every toy tells a story.

Review Quotes

"...a decade-by-decade cataloging of forgotten toys and Barbie makeovers. Ideal for anyone who misses the old Sears holiday catalog." -- CHICAGO TRIBUNE

About the Author

Ynon Kreiz is CEO of Mattel Inc.

Specifications

Dimensions (Overall): 12.3 Inches (H) x 9.5 Inches (W) x 1.4 Inches (D)

Weight: 4.55 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 352

Genre: Antiques + Collectibles

Sub-Genre: Popular Culture

Publisher: Rizzoli International Publications

Format: Hardcover

Language: English

Street Date: October 14, 2025

TCIN: 1002787550

UPC: 9780847875894

Item Number (DPCI): 247-38-1185

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.4 inches length x 9.5 inches width x 12.3 inches height

Estimated ship weight: 4.55 pounds

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Return details

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