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Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz
$6.99 ($0.25/fluid ounce)
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About this item
Highlights
- PROFESSIONAL QUALITY: Infused with Anti-Fade Blend, our sulfate-free Keratin Smooth Color Shampoo prolongs & maximizes time between coloring, leaving hair color radiant and vibrant for up to 60 days.
- FREE FROM: This Shampoo is formulated 0% parabens, mineral oil, and DMDM hydantoin and is Certified Cruelty-Free by PETA.
- HEAT PROTECTION: Get heat protection that starts in the shower with Keratin Smooth Color Shampoo & Conditioner.
- NEW LOOK, SAME PROFESSIONAL QUALITY: For a limited time, you may receive products with our new or previous packaging design.
- REGIMEN USE: After washing with Keratin Smooth Color Shampoo and Conditioner, apply Protecting Heat Styling Spray for additional heat protection. Finish with Extra Hold Hairspray for all-day hold.
- STYLE YOUR WAY: You can count on TRESemmé for trend-inspired, professional-grade products designed to maximize ooh la la in the everyday. We’ll be here to help you style your hair (and life) your way.
Description
Enjoy radiant, glossy color for up to 60 days! Our TRESemmé Keratin Smooth Color System, with Anti-Fade Blend, helps to control frizz while keeping your color protected. This sulfate-free shampoo gently cleanses your color-treated hair, smoothing frizz from root to tip, and extends the life of vibrant looking color for up to 60 days with our Anti-Fade Blend. For best results, apply Protecting Heat Styling Spray for additional heat protection when using your styling tools. Finish with Extra Hold Hairspray for all-day hold and frizz protection. For over 70 years, TRESemmé has been committed to democratizing salon trends, making salon-quality products accessible to everyone, every day. You can count on TRESemmé for trend-inspired, professional-grade products designed to maximize ooh la la in the everyday. So as you navigate your styling journey, we’ll be here to help you style your hair (and life) your way.
Scent: Scented
Hair Type: All Hair Types, Colored
Health Facts: Contains Keratin, Paraben-Free, Mineral Oil-Free, Sulfate-Free
Product Form: Gel
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Basic Cleansing, Smoothing, Color Protection, Strengthening
Net weight: 28 fl oz (US)
TCIN: 86675675
UPC: 022400011431
Item Number (DPCI): 063-02-1599
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, punica granatum seed oil, camellia oleifera seed oil, arginine, lysine hcl, ethylhexyl methoxycinnamate, hydrolyzed keratin, ceramide ng, fragrance (parfum), citric acid, sodium benzoate, glycol distearate, coconut acid, polyquaternium-10, stearamidopropyl dimethylamine, disodiumedta, ppg-9, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool.
Shipping details
Estimated ship dimensions: 2.8 inches length x 3 inches width x 9.5 inches height
Estimated ship weight: 1.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 12 days ago
A: This shampoo is suitable for all hair types, especially color-treated hair.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: How long does the color protection last?
submitted by AI Shopping Assistant - 12 days ago
A: The shampoo helps maintain vibrant color for up to 60 days.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What additional benefits does the shampoo provide?
submitted by AI Shopping Assistant - 12 days ago
A: The shampoo offers frizz control, smoothing, and heat protection starting from the shower.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Is this product tested on animals?
submitted by AI Shopping Assistant - 12 days ago
A: No, this product is cruelty-free and not tested on animals.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Does this shampoo contain sulfates?
submitted by AI Shopping Assistant - 12 days ago
A: No, this shampoo is sulfate-free, making it gentle for color-treated hair.
submitted byAI Shopping Assistant - 12 days agoAi generated
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Guests are saying
This shampoo is designed specifically for color-treated hair, offering a gentle yet effective cleanse that helps maintain vibrant color and adds shine. Guests appreciate its pleasant scent and the way it leaves hair feeling soft and manageable. Many have noted its affordability and the long-lasting nature of the product, making it a great choice for those looking to protect their hair color without breaking the bank. However, some guests mentioned needing to use more product for a thorough clean.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 232 reviews
quality: 2.77 out of 5
value: 3.43 out of 5
42% would recommend
14 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
oily and greasy
Never had complains about Tresemme until I tried this one. Hair looks super oily and greasy by the end of the day. I don't recommend it all.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
Worst shampoo I've ever used
This shampoo is impossible to get a lather with. I have to use 4+ pumps just to feel like it’s getting soapy. And then, it always looks greasy afterward. Absolutely worst shampoo.
1 reply from Tresemme Expert team - 2 months ago
Hi Jess, thank you for your feedback. We apologize for any inconvenience you experienced. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com or Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (52452349) so we can address your concerns promptly.
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Color saver
Wish they had smaller sizes in this, I never use the same all the time
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025Verified purchase
Didn't work me
Doesn’t lather up well, and scalp doesn’t feel clean even after washing twice.
1 reply from Tresemme Expert team - 4 months ago
We're sorry to hear about your experience with our Keratin Smooth Color Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 51412337 so we can gather more details and assist you further.
5 out of 5 stars
25 April, 2025
originally posted on influenster.com
Good color protection
I use TRESemmé Keratin Smooth Color Shampoo on my hair because it is formulated to protect hair color for up to 60 days. It also contains Keratin to help improve manageability, strengthen, and smooth hair. It has a smooth texture that is easy to apply, lathers well, and leaves hair clean but not dry. The light scent is not too strong and usually lingers long after rinsing, and my hair feels softer and shinier after use. It is affordable and great for anyone with color-treated hair.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Great product for the price
Love this shampoo! I’ve tried many different brands and none have worked quite as well as this one. My husband loves the smell of it and makes my hair smooth and shiny.
3 out of 5 stars
9 April, 2025Verified purchase
No user directions
This shampoo did not include directions. I’m not sure how much to use, or how often to use it.
1 reply from Tresemme Expert team - 7 months ago
Thanks for reaching out. Apply our Keratin Smooth Color Shampoo to wet hair. Gently massage the scalp and roots with fingertips to work into a lather. Lightly squeeze the shampoo from roots to ends. Rinse thoroughly. Finish with TRESemmé Keratin Smooth Color Conditioner and style with your favorite TRESemmé products.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2024
Keeps in the color with no irritation
Cleans the scalp, even if you are sensitive. The scent is mild not irritating. My color stayed vibrant for 6 weeks even with nearly daily washes
3 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024Verified purchase
It's ok
After using an expensive brand and not being a huge fan, I decided to try something more affordable but with great reviews. This shampoo was what I ended up buying and, even though it does the job, I feel like I need to use so much of it in order to have my hair feeling clean. Would not buy again.
1 reply from Tresemme Expert team - 11 months ago
We're sorry to hear that Keratin Smooth Color Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49256168 so we can address your concerns and enhance your experience.
3 out of 5 stars
23 August, 2024
originally posted on influenster.com
It’s okay
This is okay.. it leaves my hair feeling flat and after 3 days it feels super oily and dull. If you’re on a budget and need something affordable, then use this! It does smell really good too.
4 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2024Verified purchase
Great Product & Great Value!
I really like this shampoo. It seems to have a good amount of active ingredients and my hair is lef soft, supple, with smooth cuticles. Hair feel stronger and with more elasticity. Overall = a really great find! The only drawback is that the formula is a bit watery and I find myselft wanting to use more, however, after a few uses I realize that I don't need to use that much to get a good lather and clean.
4 out of 5 stars
5 June, 2024
originally posted on influenster.com
If you want color and strength get this!
This shampoo worked well when I had colored hair. It prevented my color from lifting so quickly and always made my hair feel much stronger! I love the scent of all tresemme products and this one doesn't disappoint! The new pump packaging is the cherry on top!
5 out of 5 stars
15 May, 2024
originally posted on influenster.com
The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
5 out of 5 stars
Thumbs up graphic, would recommend
12 April, 2024
Affordable hair care line
I really appreciate how Tresemme has an affordable hair care line. I appreciate that this shampoo works well with color treated hair like mine and it helps keep my hair smooth. Shampoo bottle lasts a long time.
5 out of 5 stars
8 April, 2024
originally posted on influenster.com
Affordable line
I like how Tresemme has created an affordable hair care line. I dye my hair at home so I appreciate the anti fade technology as well as the smoothing properties.
5 out of 5 stars
31 January, 2024
originally posted on influenster.com
Keep dandruff away
I appreciate the effectiveness of TRESemmé Keratin Smooth Color shampoo. It leaves my hair smooth and, importantly, has kept dandruff away—something other shampoos often struggled with. Somehow it works for my hair and the price is affordable, so it a five stars to me.
5 out of 5 stars
27 January, 2024
originally posted on influenster.com
It not waste your money
This is the only brand developer I will use it’s not real damaging to your hair and gets the job done perfectly. I’ve used all the way up to the volume 30 and every time I did color or bleach my hair this developer got the job down great great product and good value for your money
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2024
Looks like a bargain, but it isn't
While this shampoo does clean my hair, it takes 3 to 4 times more of this shampoo than other brands like Suave, Panteen, and Nexxus.
1 reply from Tresemme Expert team - 2 years ago
We appreciate your comments, and we're so sorry our Keratin Smooth Color Shampoo didn't quite work for you as expected. We've passed this feedback along.
5 out of 5 stars
15 November, 2023
originally posted on influenster.com
Keeps my color treated hair from fading and looking awesome!
This shampoo is my go to choice for shampoo! It helps to keep my colored hair from fading and keeps my hair looking and feeling radiant and beautiful for up to 60 days! It's a great size and for the amount that comes in the bottle is an awesome price that is very affordable I couldn't believe it! And to top it all off, the way it leaves your hair smelling is crazy awesome! I love this shampoo sooo much!
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2023Verified purchase
Good Value
I wash my color treated hair every 3 days. This smells great, leaves my hair clean and not dry or frizzy. Everyone’s hair reacts differently to certain formulas but this worked for me. It’s a good value.