$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Classic glazed donut flavor in a plant-based protein bar, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein and 11g of fiber, 190 calories per bar
- Free from gluten, dairy, soy, GMOs, and sugar alcohols
- A satisfying snack for breakfast, post-workout, or sweet cravings
- A customer favorite for its nostalgic taste and texture
- Sweet, vanilla-glazed flavor with a soft, chewy bite. Tastes like a donut, fuels like a protein bar
- Led by female founder and CEO, Erica Groussman
Description
Craving a donut without the sugar crash? TRUBAR’s Daydreaming About Donuts Protein Bar captures the magic of a warm, fresh-glazed donut in a nutritious, plant-based bar. Perfect for an on-the-go breakfast, an afternoon pick-me-up, or an evening sweet treat, this bar delivers all the nostalgic flavors of your favorite donut—without the guilt.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Serving Size: 50 g
Serving Per Container: 5
Amount :
Calories: 190
% Daily Value*
Total Fat 8g10%
Saturated Fat 3g15%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 10mg0%
Total Carbohydrate 23g8%
Dietary Fiber 11g39%
Sugars 8g
Added Sugars 6g12%
Protein 12g14%
Vitamin D 0mcg0%
Calcium 39mg2%
Iron 3mg15%
Potassium 57mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), almonds, organic cane sugar, rspo palm oil, natural flavors, medium chain triglycerides, sea salt, sunflower lecithin, rosemary extract contains: tree nuts (almonds).
Allergens & Warnings:
MANUFACTURED IN A FACILITY THAT ALSO PROCESSES PEANUTS, MILK, SOY, FISH, WHEAT, SESAME AND OTHER TREE NUTS.Contains: Almonds
May Contain: Milk, Soy, Sesame, Tree Nuts, Fish, Wheat
Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061015
UPC: 859146006984
Item Number (DPCI): 094-08-4114
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.3 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.8 out of 5 stars with 173 reviews
75% would recommend
4 recommendations
Only 4 bars
1 out of 5 stars
Thumbs down graphic, would not recommend
PeacefulShopper - 6 days ago, Verified purchaser
Only got 4 bars. Really unhappy about that.
One word, amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
mmr22 - 12 days ago, Verified purchaser
These are AMAZING. Like hands down the best protein bar I’ve ever had. Not sure I’d say it tastes like a glazed donut but it does taste good. The best part, it doesn’t have the dreaded aftertaste that every other protein bar I’ve tried has. And the price isn’t terrible either. I hope they add more flavors to Target so I can try them!
Husband approves
5 out of 5 stars
Thumbs up graphic, would recommend
Gabby - 14 days ago, Verified purchaser
My husband said this literally taste like a glazed donut
Quanity check
3 out of 5 stars
Marie - 21 days ago, Verified purchaser
Make sure you open the box before buying. I got home and noticed I had 4 bars as opposed to the 5 as advertised
Treat yo self!
5 out of 5 stars
Sarah P. - 26 days ago
originally posted on TRUBAR
It’s a donut! No wait, it’s not. But it tastes like it is. Delicious treat, minus the calories.
Delicious!
5 out of 5 stars
Thumbs up graphic, would recommend
Amanda H - 1 month ago, Verified purchaser
These are so amazing! I don’t want to hype them too much and then never able to find them. These taste just like a donut. Even my toddler loves them!
Delicious protein bar
5 out of 5 stars
TishG - 1 month ago
originally posted on TRUBAR
Picked this up on the Ft Lauderdale airport and I’ve never liked protein bars but needed some protein for travel. It was delicious. I immediately knew I needed to order it. Also gave one to a gf friend and they loved it too. I’ve tried several flavors and this is my fav.
Amazing especially for sensitive stomachs!!
5 out of 5 stars
JK - 1 month ago
originally posted on TRUBAR
[This review was collected as part of a promotion.] I got these on a whim and now I’m hooked. I try to stay away from sugar alcohols and too much dairy but thats in everything!! But the clean ingredients and how they are easy on my stomach makes it a double win!! I can’t wait to try more flavors!!! 🤩
Surprisingly enjoyable
4 out of 5 stars
shadowcat - 1 month ago
originally posted on TRUBAR
I bought this on a whim looking for something that's a protein bar but bearable to eat. I had tried Rx bars previously and they are similar in texture, but really chewy. These are great for a snack and while the flavor doesn't scream donut, they're not dry and easy to chew as well as having a decent flavor with no weird after taste like some other bars. I use them as a snack to get threw long work days.
Acquired taste maybe
2 out of 5 stars
Laura - 4 months ago
originally posted on TRUBAR
I love the cookie dough bars. I'm probably on my 10th box. The pb n j are just ok. But these donut bars are on another level of flavor. I can't decide for sure but I believe it's playdough that they taste like. It's not inedible but it's rough. With the $$ price tag it's hard to get a box you don't like. I'm struggling with these.
one of my top two favorites
5 out of 5 stars
Celia - 5 months ago
originally posted on TRUBAR
This and the Key Lime are my two favorite flavors available as of December 2024. I look forward to seeing what other flavors may be created in the future. :)
Decent but not great.
3 out of 5 stars
Sean - 6 months ago
originally posted on TRUBAR
Flavor is half decent. Not great not bad. Wouldn’t recommend. Ingredients are decent but not great. For the price I would go elsewhere.
Daydreaming About Donuts
5 out of 5 stars
Cindy - 7 months ago
originally posted on TRUBAR
This is way healthier than a real donut! My hubby loves donuts, so I get these more for him than me. I do eat them & they taste good.
Great snack bar!!!
5 out of 5 stars
Vicki - 9 months ago
originally posted on TRUBAR
Love these bars!!! Soft, chewy and delicious!!! Healthier too!!!
Yummy!
5 out of 5 stars
Roxane - 9 months ago
originally posted on TRUBAR
Only comment, could they be manufactured without saturated fat?
This flavor is bomb!
5 out of 5 stars
Sunshine - 10 months ago
originally posted on TRUBAR
This is one of my favorite flavors. So good! Not too sweet and perfect for travel snack or post workout.
Ahhh, Donuts!
5 out of 5 stars
ellen - 10 months ago
originally posted on TRUBAR
I especially love the Daydreaming of Donuts energy bar!
I love these
5 out of 5 stars
Erin - 1 year ago
originally posted on TRUBAR
Hi everyone, Okay so I got to try this flavor when I went to workout & OMG they are yummy. Tastes more like a Zero Bar vs a glazed donut but still yummy. If you have a milk allergy, no dairy; vegan no problem. These not only taste great but the 12 grams of protein & high fiber woros after a long workout, breakfast replacement or dessert. Low sugar which is great if your worried. I will be buying more. Maybe they make more flavors like a strawberry cheesecake one, lol one can hope. I promise make an account you will get deals each time. You wont regret it promise. 5/5 for me
#1 Protein Bar EVER
5 out of 5 stars
Janett - 1 year ago
originally posted on TRUBAR
This is by far the yummiest protein bar I’ve ever tried. It reminds of a glazed donut with an almond twist. Almost like eating a glazed almond croissant. When I’m having a sweet craving, this is my go-to dessert. And truly guilt free.
Meh
3 out of 5 stars
Meredith - 1 year ago
originally posted on TRUBAR
Not what I was dreaming of. Picked this flavor specifically for my husband. He ate a couple.