$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Classic glazed donut flavor in a plant-based protein bar, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein and 11g of fiber, 190 calories per bar
- Free from gluten, dairy, soy, GMOs, and sugar alcohols
- A satisfying snack for breakfast, post-workout, or sweet cravings
- A customer favorite for its nostalgic taste and texture
- Sweet, vanilla-glazed flavor with a soft, chewy bite. Tastes like a donut, fuels like a protein bar
- Led by female founder and CEO, Erica Groussman
Description
Craving a donut without the sugar crash? TRUBAR’s Daydreaming About Donuts Protein Bar captures the magic of a warm, fresh-glazed donut in a nutritious, plant-based bar. Perfect for an on-the-go breakfast, an afternoon pick-me-up, or an evening sweet treat, this bar delivers all the nostalgic flavors of your favorite donut—without the guilt.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Serving Size: 1 Bar
Serving Per Container: 5
Amount 1 Bar (50g):
Calories: 190
% Daily Value*
Total Fat 8grm10%
Saturated Fat 3grm15%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 10mg0%
Total Carbohydrate 23grm8%
Dietary Fiber 11grm39%
Total Sugars 8grm0%
Added Sugars 6grm12%
Protein 12grm14%
Vitamin D 0mcg0%
Calcium 39mg2%
Iron 3mg15%
Potassium 57mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), almonds, organic cane sugar, rspo palm oil, natural flavors, medium chain triglycerides, sea salt, sunflower lecithin, rosemary extract.
Allergens & Warnings:
Contains: tree nuts (almonds). Manufactured in a facility that also processes peanuts, milk, soy, fish, wheat, sesame and other tree nuts.Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061015
UPC: 859146006984
Item Number (DPCI): 094-08-4114
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 5.3 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 266 reviews
flavor: 3.11 out of 5
quality: 3.88 out of 5
value: 3 out of 5
53% would recommend
13 recommendations
Horrible texture and no flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
Janie - 6 days ago, Verified purchaser
The worst protein bar I have ever eaten. The texture is disgusting - sort of gummy taffy like. The only flavor was sickly sweet sugar. Nothing remotely donut like. These went in the trash.
Great all sround
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 26 days ago, Verified purchaser
This was very satisfying. I liked everything about it, trying to get more protein in a cleaner bar.
Had high hopes
1 out of 5 stars
Thumbs down graphic, would not recommend
Audrey - 27 days ago
I usually don’t write reviews, but I was so excited about these bars. It has great reviews, so I tried them. They are awful. They made me nauseas and gave me a headache. They taste absolutely nothing like a donut. This is probably one of the worst protein bars I’ve ever tried.
Muy dulce
5 out of 5 stars
claudiaaralisp_6014 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Texture, the pack it’s good and effective ingredients and sour, but I think have I lot of sugar and I don’t like that because sugar it’s not good for
My Absolute Favorite!
5 out of 5 stars
Vanessa - 1 month ago
originally posted on TRUBAR
I've tried 3 different Trubar flavors and so far, hands down, this one is my absolute favorite! This was the first protein snack I decided to try and I fell in love immediately. Now I can't wait for my trubars to come in the mail every time I order them. I just can't resist! They're really good and taste more like a treat then a protein bar. Delicious!
Delicious
5 out of 5 stars
Tammymimi - 1 month ago
These protein bars are delicious. Taste is spot on. Will be trying other flavors
Don’t ever discontinue day dreaming about donuts
5 out of 5 stars
Maegan - 1 month ago
originally posted on TRUBAR
This is the best thing I’ve ever eaten. Never get rid of it. I’m dairy free and this is the best tasting bar and trust me I’ve tried many!
Good product
5 out of 5 stars
tykendalb_6977 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was promising and it smelled good. Convinced me to want to taste it. It doesn’t have that weird taste like most protein bars have. It’s gives you the protein you need. It’s a great product. Would to try other flavors as well.
Best Eva
5 out of 5 stars
Memory - 2 months ago
originally posted on TRUBAR
Of all the bars, this is my absolute favorite! 12/10
Eating a treat without the guilt
4 out of 5 stars
sabinaelkhouri_2026 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked the consistency of this protein bar. It didn’t feel chalky went I ate it and kept me pretty full. Definitely loved all the ingredients and seemed pretty clean to me. I will say the flavor I got doesn’t really taste like a glazed donut, but it was pleasant. Will definitely add this to the mix of protein bars I consume.
Trubar protein bar review:)
3 out of 5 stars
jadasimonneee_1826 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love a good protein bar! Trubar is one of my go to brands when it comes to protein bars but with this specific flavor I gave it a 7/10. Due to the hot weather all the protein bars that came in the box was smashed (and seem like it melted) and so was the packaging but nonetheless it was still pretty good and I will for sure be buying more in the future!
Yummy!
5 out of 5 stars
Thumbs up graphic, would recommend
Livo - 2 months ago, Verified purchaser
They’re as close to a donut as a protein bar could be
Lovely flavor, great texture
5 out of 5 stars
Lovely donut! - 2 months ago
originally posted on TRUBAR
I bought this a month ago and I truly do love the flavor. You can taste the donut when you eat this bar on its own.
Great taste
5 out of 5 stars
kaitlin725_9878 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Tasty protein bar, doesn't leave a weird aftertaste in your mouth. Great for on the go, not messy. Affordable price for quality ingredients. Easy to open packaging.
10 out of 10!
5 out of 5 stars
amandam139_9669 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Protein bars. Dry.. gritty. Gross... That's usually what I encounter when trying to find ones I like. Not these. These actually taste really good. The flavor is there and the texture is on point. It's different from any others I've tried. It soft, chewy in a good way, and almost melts into your mouth. I'm definitely a fan. Now I just need to find where these are sold so I can get more and try new flavors!
Great protein bars
5 out of 5 stars
jenniferc1457_4088 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are excellent. In fact, I don't even have a picture of the actual product because my family ate them all before I had a chance to grab a picture of it to review. My son and husband had high praise for them, and my son is a super picky eater.
More Like Daydreaming of Donut Glaze than Donuts
3 out of 5 stars
Thumbs down graphic, would not recommend
lrod - 2 months ago, Verified purchaser
It just tastes nondescript sweet. No donut flavor. Texture is not bad for a plant based protein bar. However, it is very satisfying and doesn't leave me hungry.
Tastes Great!
5 out of 5 stars
keziahkimm_6751 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are actually pretty tasty especially for someone used to protein products. My fiancé devoured the pack and seemed to be very pleased with the taste and texture! My toddler also tried a tiny piece because she was curious and ended up enjoying it as well so I think that’s a plus as she’s picky. The packaging was very cute and they smelled great, overall they did exactly as intended and were a nice treat.
Surprisingly good!
4 out of 5 stars
tiffanys817_1593 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These were surprisingly tasty! Protein bars can be hit or miss, whether it’s taste or texture. These don’t have that artificial sweetness flavor or the texture of cardboard
bad
2 out of 5 stars
Thumbs down graphic, would not recommend
its good - 3 months ago, Verified purchaser
the flavor isnt disgusting but its not good and the texture is like taffy or something i prefer bars to be more like a candy bar texture, bad hated it, too expensive too