$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Creamy peanut butter wrapped in rich chocolate fudge, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein, 13g of fiber, 190 calories per bar
- A go-to snack for breakfast, post-workout, or sugar cravings
- Soft, delicious texture with no artificial sweeteners, Tastes like dessert, not a chalky protein bar
- Perfect for busy mornings, post-workout fuel, or satisfying late-night cravings
- Rich, fudgy chocolate coating with a melt-in-your-mouth peanut butter center. Like a peanut butter cup, but way better for you
- Led by female founder and CEO, Erica Groussman
Description
Indulgence meets nutrition with TRUBAR's Smother Fudger Peanut Butter Protein Bar. This bar delivers an irresistible combination of creamy peanut butter smothered in rich chocolate fudge—like eating peanut butter straight from the jar, but better! Whether you're powering through a busy morning, crushing an afternoon workout, or looking for a late-night treat that won’t leave you feeling sluggish, this bar is your go-to.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
Serving Size: 50 g
Serving Per Container: 5
Amount :
Calories: 190
% Daily Value*
Total Fat 9g12%
Saturated Fat 3.5g18%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23g8%
Dietary Fiber 13g46%
Sugars 7g
Added Sugars 6g12%
Protein 12g15%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg15%
Potassium 104mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), peanuts, organic cane sugar, rspo palm oil, fair traded cacao powder, sea salt, sunflower lecithin
Allergens & Warnings:
CONTAINS: PEANUTS MANUFACTURED IN A FACILITY THAT ALSO PROCESSES MILK, SOY, FISH, WHEAT, SESAME AND TREE NUTS.Contains: Peanuts
May Contain: Milk, Soy, Sesame, Tree Nuts, Fish, Wheat
Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061014
UPC: 859146006991
Item Number (DPCI): 094-08-0771
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.5 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.9 out of 5 stars with 187 reviews
100% would recommend
1 recommendations
Good stuff
4 out of 5 stars
Christine - 25 days ago
originally posted on TRUBAR
I feel fortunate that I’m able to rely on these, ordering from time to time when they are on sale. They are tasty and serve my needs. They are a bit expensive but I keep coming back to them
AMAZING SO GOOD and HEALTHY!
5 out of 5 stars
Thumbs up graphic, would recommend
Sally Washington - 1 month ago, Verified purchaser
These bars are so good, and I am so glad they are now at Target! HIGH protien, and Fiber while NO SEED OILS and soooo good. My kids love and so do I!
Delicious!
5 out of 5 stars
Alix - 1 month ago
originally posted on TRUBAR
These bars are delicious. I appreciate having a dairy-free/vegan option that is healthy and tastes good. These remind me of the Tiger’s Milk Bar version I had years ago that have been discontinued. The cookie dough flavor is another favorite!
So tasty
5 out of 5 stars
Kiki1982 - 1 month ago
originally posted on TRUBAR
I'm not sure how they make this taste so good. It's hard to have a favorite flavor, but this is it for me. The peanut butter, the chocolate. Oh my goodness. It's so good and such a good snack on the slopes. It kinda turns into ice cream. It's the best.
Move over all the rest of you Protein Bars!
5 out of 5 stars
Bev - 2 months ago
originally posted on TRUBAR
This one among all the others have a special drawer just for you TRUBAR
These convinced me I don't hate all protein bars
5 out of 5 stars
Allison - 2 months ago
originally posted on TRUBAR
I have hated every protein bar until these. I love that there's no artificial sweetener, and these taste like a peanut butter cup. Got me to buy all the other flavors!
Excellent flavor!
5 out of 5 stars
Doug - 4 months ago
originally posted on TRUBAR
Great texture and the flavor tastes just like a chocolate peanut butter cup! Wish it had a stevia blend instead of sugar but not a deal breaker. .
yum!
5 out of 5 stars
M - 4 months ago
originally posted on TRUBAR
Delicious combo of peanut butter and chocolate tastes! It really is a healthy, yummy treat!
Yummy protein bars
5 out of 5 stars
Mary - 5 months ago
originally posted on TRUBAR
These are our favorite protein bars of all the protein bars we have tried. They are yummy with healthful ingredients.
(no review title)
5 out of 5 stars
melissa - 5 months ago
originally posted on TRUBAR
I’ve tried 3 flavors and this one is by far the best!
Favorite Protein Bar
5 out of 5 stars
Kim - 5 months ago
originally posted on TRUBAR
This is an amazing protein bar that actually tastes good! It my daily go to at home and when I travel!
Delicious snack bar!!!
5 out of 5 stars
Vicki - 8 months ago
originally posted on TRUBAR
Love these snack bars, tastes like candy but better for you!!!
Cream of the crop!
5 out of 5 stars
Kevin - 11 months ago
originally posted on TRUBAR
We've been through years of sorting through all the garbage out there and settled on just a couple of choices that rise to the top, true bar is right there with great ingredients. Great macros and they taste great too!
Excellent Flavor!
5 out of 5 stars
Laura - 11 months ago
originally posted on TRUBAR
The most delicious bars that don’t use soy or dairy! It’s been so hard to find a protein bar like this AND have it taste good. Love all the new flavors too!!
Perfection!
5 out of 5 stars
Lise - 11 months ago
originally posted on TRUBAR
It’s like eating a Reece’s Peanut Butter Cup!!!!! I couldn’t love them more!!!!!
Must be super yummy
5 out of 5 stars
Meredith - 1 year ago
originally posted on TRUBAR
I only got two of these as my hubbie demolished them.
Great product
5 out of 5 stars
J - 1 year ago
originally posted on TRUBAR
Delicious! Thank you for making such a great product. I only wish i could order it to Canada!
So delicious!
5 out of 5 stars
Roberta - 1 year ago
originally posted on TRUBAR
These are amazing! They taste great and I love to always have them around for when I need something quick on the run!
Taste like a candy bar
5 out of 5 stars
Heather - 1 year ago
originally posted on TRUBAR
Hands down the best protein bar I’ve ever had. My husband has a sweet tooth and he reaches for these now instead of the ice cream or chocolate at the end of the day when he wants a sweet.
Tasty chocolate peanut butter bar.
5 out of 5 stars
Monique - 1 year ago
originally posted on TRUBAR
Tasty chocolate peanut butter bar. It doesn’t taste too sweet which is great!