Ulta Beauty Collection Auto Eyeliner - 0.01oz - Ulta Beauty

I was hopeful I had found an alternative to the eyeliner I have been using. But, this wasn't it. I tried it with several different eyelid primers, all high end, and it didn't stay on longer than an hour with any of them. The bottom line smeared.

Love the color and the way it goes on smooth

My teenage daughter was in between buying this product vs the MAC version. She's very happy with the Ulta brand and works the same for much less money.

I definitely would buy this again. I got it in Matte Black. it goes on easy stays on very long. It's waterproof. I found the ease of use and because I'm always in the water doesn't smear smudge or wipe off. I must have at that price buy one and save one for later. You can never have enough eyeliner.

Yes its a good eyeliner but the lighting in ulta is very bright and from how bright the lighting is it didn't look sparkly, i put it on and yes it is fantastic im just not a fan of sparkles so my fault on not seeing the sparkly package. Overall amazing!

Love this charcoal glitter eyeliner! Ulta was out of it for quite sometime and I tried different brands and they didn't come close to Ulta's.

Love this product. Goes on easy and comes off with soap and water. Never disappoints

I love this eyeliner

Smooth to put o

Satisfied

Eyebrow pencil was the correct shade for me.

Will buy more colors, love the application, stays put and no rub off yet easy to remove at bedtime.

This goes on so easy and I love the color. Stays on, no rub off yet still easily removed before bedtime. I'll keep buying this.

Never will buy Again

The liner glides on smoothly, and stays put for hours. I like the variety of colors to choose from. Will purchase this liner in other shades.

I don't understand how people are saying this glides on easily, because I'm finding the opposite. Maybe different colors transfer differently. I bought the matte brown and I have to tug and tug to get any color onto my eyelids. I was replacing my Mac eyeliner which they seem to age stopped making. I just switched to Milk eyeliner and that is gliding on with no trouble!

The color is beautiful (green). However, I bought this because it said waterproof. How can it be waterproof if it goes on virtually clear? The pigment is disappointing. And it definitely won't go on my waterline.

The color is beautiful (green). However, I bought this because it said waterproof. How can it be waterproof if it goes on virtually clear? The pigment is disappointing. And it definitely won't go on my waterline.

I wanted to try an affordable product just to see if it's just as good or better than the pricier brands to see if I can save some money. But I learned that isn't the case. I tried it for 2 days and first thing I noticed at the end of the night was that it was hard to remove even with makeup remover and washing my face. I woke up with raccoon eyes because I, apparently, didn't clean it off like I thought. the second thing is, I think I might be allergic to something in it because my eyelid became inflamed, and after not using for 3 days now, my eye has not been irritated whatever. That was the only thing that changed in my makeup routine, was this eyeliner. I wanted it to work because it's the shade and tone I'm looking for, but maybe I need to try a different drugstore brand, before going back to my tried and true expensive (to me) liner.

After using NYX eyeliner for years, they've their formulations and colors. The new versions irritate my eyes and the colors aren't what I want. I decided to give the Ulta Collection a try and I was very pleased! The colors are more to my liking, the formula is smooth and easy to apply, no irritation, and the priced is definitely right. I will be buying more colors!