About the Book"Acho takes on all the questions, large and small, insensitive and taboo, many white Americans are afraid to ask--yet which all Americans need the answers to, now more than ever. With the same open-hearted generosity that has made his video series [popular], Acho explains the vital core of such fraught concepts as white privilege, cultural appropriation, and 'reverse racism'"--Publisher marketing.
INSTANT NEW YORK TIMES BESTSELLERAn urgent primer on race and racism, from the host of the viral hit video series
This book from the former NFL player and current Fox Sports analyst provides a new voice in the dialogue about racism. --Washington PostThis incredibly important book tackles all the race-related questions people have but are afraid to ask. --GMA.com "What Emmanuel Acho has to say is important." --Matthew McConaughey The author delivers exactly what he promises in the title, tackling difficult topics with the depth of an engaged cultural thinker and the style of an experienced wordsmith. Throughout, Acho is a friendly guide, seeking to sow understanding even if it means risking just a little discord. --Kirkus Reviews
About The AuthorEmmanuel Acho grew up in Dallas with his three siblings, the son of Nigerian immigrant parents. In 2012 he was drafted into the NFL by the Cleveland Browns, and later played with the Philadelphia Eagles, while earning a master's degree in sports psychology at the University of Texas in the off-seasons. In 2016 he left the NFL for ESPN, where he served as the youngest national football analyst, and was named a 2018 Forbes Under 30 Selection. He is now a Fox Sports analyst and the creator of the ongoing online video series "Uncomfortable Conversations with a Black Man."