Unforgettable - by Elaine Brammer (Paperback)
About this item
Highlights
- Unforgettable: New Rules for Business Storytelling solves a vexing business problem: how do you tell exceptional stories in a corporate environment?
- Author(s): Elaine Brammer
- 236 Pages
- Business + Money Management, Marketing
Description
About the Book
"Unforgettable solves a vexing business problem: how do you tell great stories in a corporate environment? The business world is different from the publishing world. Novelists and how-to authors aren't immersed in a tug-of-war between case study production and authentic storytelling. They aren't juggling a 90-second time slot in an event agenda with the overarching goal of driving sales. They don't need to reach different audiences at various altitudes, and they don't battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they don't face the same type of political battles. In Unforgettable: New Rules for Business Storytelling, you will learn everything you need to know to create great business stories. First, you will find a precise definition of business storytelling-one that actually works in the business world. Next, you will learn when to tell a story, when not to, and how to make storytelling work in a new context. Then you will master new skills to help you create truly great stories. And finally, you will learn to finesse your way through business hurdles such as release forms, review cycles, and legal approvals"--Book Synopsis
Unforgettable: New Rules for Business Storytelling solves a vexing business problem: how do you tell exceptional stories in a corporate environment? The age-old advice that works for novelists and how-to authors doesn't translate well to the business world. Mainstream authors aren't immersed in a tug-of-war between case study production and authentic storytelling. They don't need to reach different audiences at various altitudes, and they don't battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they don't face the same type of political battles.
Author Elaine Brammer shares everything you need to know to publish truly great stories. You will discover when to tell a story, when not to, and how to nail a storyline. You will master new video skills and learn fresh techniques to hook your audience from beginning to end. And finally, you will learn to finesse your way through business hurdles such as release forms, review cycles, and legal approvals.